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SEO Basics - The What and Why of SEO


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Ever wonder what SEO is and why it is important?

Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.

Don't worry, there are lots of pictures...

Published in: Business, Technology, Design
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  • Dear Sir/Madam,

    We are a Delhi-NCR, India based, and leading web services company with main
    competency in SEO ( Search Engine Optimization), working as an outsourced
    vendor for many reputed SEO agency based in USA , UK , Canada and Australia
    We have a dedicated team of 25 professionals to serve you. We provide the
    SEO (Search Engine Optimization) and SEM solution with top ranking on major
    search engine as Google, Yahoo and Bing as per the current status of website
    and requirement.

    We work on on-page factors, off-page factors and site wide factors of

    We always adopt the ETHICAL SEO process/White hat technique; also follow the
    guidelines of Google and major search engine for SEO result.

    We follow these below point in consideration.

    *Ethical process and white hat technique only.
    *Agency Client Oriented Approach in our process.
    *White label for client re-selling and re branding.
    *Frequent reporting with all required format and information.
    *Timely and smooth communication etc.

    We can assure you of getting high SERP (Search engine Result Page) with our
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    We are looking forward starting a long and healthy business relationship
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    We will be happy to AMAZE you with our work. I will really appreciate you
    please let me know your SEO requirement.

    Kind Regards,

    Sonakshi Sinha
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SEO Basics - The What and Why of SEO

  1. 1. SEO Timeline
  2. 2. What and why of SEO
  3. 3. <ul><li>We won’t teach you everything about SEO , </li></ul><ul><li> </li></ul><ul><li> just what you need … </li></ul>
  4. 4. What is SEO? Your Website Here
  5. 5. SEO is visibility for your website through disciplined business practices SEO isn’t magic or voodoo…
  6. 6. Customers are searching, Why SEO? SEO directs them…
  7. 7. • Time is the only cost • Active buyers • Conversion tracking • Nimble • Targeted • Pull advertising • On 24/7 • Indefinite shelf life SEO Benefits
  8. 8. 3 Keys of SEO
  9. 10. Can see …your website?
  10. 12. If you publish, they will come
  11. 14. Links connect one website to another
  12. 15. How Search Engines read Most keyword-rich content Least important content
  13. 16. You see… Search Engines read keywords sees…
  14. 17. What is a Keyword?
  15. 18. What is your PageRank? to • How Google grades your web pages • “ Page” – not website • “ Rank” – not score • Higher Rank beats quantity
  16. 19. What is SEM? Paying to be here
  17. 20. Where do people click? SEM 20% SEM 10% SEO 70%
  18. 21. How do I get there? <ul><li>Create Content </li></ul>Thought Leadership • Display expertise • Solve buyer problems • Generate yourself • Targeted • Best Material • Keywords Content for links • Wide spread • Generic • Outsource • Quantity for links • Syndicate • Keywords
  19. 22. Where do I publish? <ul><li>Use Social Media </li></ul>
  20. 23. Turn content into Links The lifeblood of SEO Links “vouch” for your website Quality over quantity Increase Pagerank Drives traffic
  21. 24. Keyword-rich anchor text <ul><li>Incorrect: </li></ul><ul><li>• Would you like to buy a boat? Click Here </li></ul>Correct: • Would you like to buy a boat ?
  22. 25. User Experience • Purpose • Natural flow • Lead your buyers • Organized internal structure • Is your website easy to read, navigate and use?
  23. 26. Website Analytics • Window into your website • Track user activity • Increase conversions • Keyword data
  24. 27. Now you know SEO basics
  25. 28. Learn SEO practices…
  26. 29. SEO Timeline Services • Education - SEO/SEM - Social Media - User experience • Deliverables - Website Reviews - SEO Timelines - Diagnostic Reports • Consulting - Online Marketing Setup - Ongoing Support
  27. 30. Thank You [email_address] [email_address]