Website Optimization SEO Basics

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Annette C. Sage, Chief Marketing Officer at Radix Promotions and Marketing discusses Optimizing Your Website and the Basics of Organic Search Engine Optimization.

The recorded version of the webinar can also be viewed on YouTube http://youtu.be/MT6-1I15Lkw

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Website Optimization SEO Basics

  1. 1. Website Optimization and SEO Basics<br />Sponsored by<br />Radix Promotions and Marketing<br />TM<br />
  2. 2. Who am I?<br /> Why do I think I know what I am speaking about?<br />Introduction<br />Annette C. Sage<br />
  3. 3. Consumer Purchasing Habits<br />70% of purchasing decisions are made online (Gerhard Gschwandtner, CEO of Selling Power magazine 2011)<br /><ul><li>90% use search engines (BIA/Kelsey and ConStat2010)
  4. 4. 48% use internet yellow pages (BIA/Kelsey and ConStat2010)
  5. 5. 24% use vertical sites (BIA/Kelsey and ConStat2010)
  6. 6. 42% use comparison sites </li></ul> (BIA/Kelsey and ConStat2010)<br />
  7. 7. Web Optimization vs SEO<br />Website Optimization or website usability is about the viewers experience when visiting your website<br /><ul><li>Search Engine Optimization (SEO) -methods used to boost the ranking or frequency of a Website in results returned by a search engines to maximize traffic</li></li></ul><li>Website Optimization<br />
  8. 8. Choosing a Domain Name<br />Use keywords in your domain name<br /><ul><li>Catchy, short and easy to remember
  9. 9. Easy to pronounce, type and spell
  10. 10. Appropriate, intuitive, & meets expectations (ex: careerbuilder.com vs. monster.com)
  11. 11. Use a “.com” TLD & register quickly</li></li></ul><li>Choosing a Hosting Service<br />Ensure that it has enough space for your website and your business with room for growth<br /><ul><li>FTP access to upload new content and pages
  12. 12. Bandwidth, speed, security and reliability are crucial for the success of any online business
  13. 13. Do they provide 24x7 support and do they respond rapidly to your issues?
  14. 14. Compare prices and services before you finalize one. </li></li></ul><li>Website Design and Layout<br />
  15. 15. Bad Website Design and Layout<br />http://www.webpagesthatsuck.com<br />
  16. 16. Good Design and Layout<br />
  17. 17. Website Design and Layout<br />Aesthetically pleasing and easy on the eyes<br /><ul><li>Easy to navigate
  18. 18. Consistency throughout the site
  19. 19. Important content placed on top of page
  20. 20. Test pages in different browsers</li></li></ul><li>Website Content<br />Short, simple and to the point<br /><ul><li>Engage your audience with what they want
  21. 21. Important content should be placed at the top
  22. 22. Use a lot of keywords and phrases
  23. 23. Proofread and spell-check</li></li></ul><li>Speed and Load Time<br />An optimized web page loads quickly<br /><ul><li>Avoid using Flash content
  24. 24. Optimize images and keep file sizes small
  25. 25. Limit number of server requests by combining scripts and CSS files
  26. 26. Avoid content hosted on external servers</li></li></ul><li>
  27. 27. Search Engine Optimization<br />Fact:<br />Google is the New Yellow Pages!<br />
  28. 28. Organic vs. Paid Search<br />Paid<br />Organic<br />
  29. 29. Organic Search<br />75% of all search clicks are organic<br />Paid<br /><ul><li>People who click on organic search results tend to have a higher level of education</li></ul>Organic<br /><ul><li>Longer lasting rank and traffic
  30. 30. Free except for time and manpower</li></li></ul><li>Meta Tags<br />Meta tags provide search engines with information about your site.<br /><HEAD><TITLE>Website Optimization and SEO Basics</TITLE><META NAME="keywords" CONTENT=“website optimization, search engine optimization, SEO"><META NAME="description" CONTENT=“The content on this webpage is about website optimization and SEO."></HEAD><br />
  31. 31. Meta Tags<br />
  32. 32. “ALT” Attribute<br />The ALT attribute is required and designed to be an alternative text description for images<br /><ul><li>Increases your page's keyword density score and relevancy for your targeted keywords</li></ul><imgsrc=“images/MAU.jpg” height=“200” width=“200” alt=“Marketing Automation University”><br />
  33. 33. “TITLE” Attribute<br />The TITLE attribute is used as a tool tip, describe elements on your page and search engines read them as content<br /><table width=“100” border=“2”title=“Website Optimization”><br /><a href=“search.html”title=“Search Engine Optimization”> Seach Engine Optimization</a><br /><form name=“application” title=“SEO Contact Form”method=“ ” action =“ ” ><br />
  34. 34. Search Engine Optimization<br />Fact:<br />75% of users never go past the first page of search results<br />1st Page Only<br />SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010<br />
  35. 35. Search Engine Optimization<br />Use keywords and phrases in your headings<br /><ul><li>Apply font styles to keywords (bold, italics, and underline)
  36. 36. Use keywords in your links
  37. 37. Search engines place importance on keywords placed at the very top and bottom of the page
  38. 38. Keywords used multiple times in a row are seen as spam
  39. 39. Submit to major search engines (Google, Yahoo, Bing)
  40. 40. Use sitemaps on your site and submit to search engines</li></li></ul><li>
  41. 41. Link Building<br />Whoever has the most backlinkswins!<br /><ul><li>Use keywords in your anchor text
  42. 42. Get links from sites that are relevant or in the same vertical
  43. 43. Use Social Media for long term promotions
  44. 44. Comment on Blogs that allow links
  45. 45. Write a press release for every newsworthy event</li></li></ul><li>Blogs and Link Building<br />Companies that blog<br />have 434% more<br />indexed pages.<br />1st Page Only<br />AVG # OF INDEXED PAGES!<br />WITHOUT A BLOG<br />AVG # OF INDEXED PAGES!<br />WITH A BLOG<br />SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010<br />
  46. 46. Final Thoughts<br /><ul><li> We want visitors to come to our websites and keep them engaged</li></ul> Worldwide we conduct 3,000,000,000 searches per day on Google.<br /><ul><li> If Google can’t find you, neither will anyone else.</li></li></ul><li>Q & A<br />?<br />
  47. 47. Thank You!!<br />
  48. 48. Website Optimization and SEO Basics<br />Sponsored by<br />Radix Promotions and Marketing<br />TM<br />

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