Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
3. SEO Recipe On Page Factors Page Title Keywords in Content Heading Tags Keyword Research How do people search? Competition level 2-4 word phrases Link Building Internal External Anchor Text Improved Rankings Better Visibility Increased Traffic More Leads/Sales
12. Where Does Your Eye Go? Eye Tracking Study – Enquiro Over 50% of all clicks were on the first 3 organic results. - Location - Relevance - Page Title - Description - URL
13. Search Engine Ranking Factors 1. Keyword Use in Title Tag 2. Overall Popularity of Site – “Trust” & “Authority” 3. Anchor Text of Inbound Link 4. Age of Site 5. Internal Link & URL Structure 6. Keyword Use in Page Content 7. Outbound Links to Quality/Relevant Sites 8. Age of Page 9. Keyword Use in Heading Tags (H1, H2, H3) 10. Age of Link Search Engine Ranking Factors
41. Twitter Register twice Name & Company name Fill in the bio AND upload a photo of YOU Make sure you enter your website URL Use one of the platforms: Tweetdeck.com | Twhirl.org | Twitterific Remember 140 characters only!!
52. Bit.ly => Short URLs bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. Bit.ly => Short URLs
53. Google Alerts Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Google Alerts
57. Free Firefox-Plugins Free Firefox Plug-ins Plugin Most useful feature How often I use it SEOQuake Any page instant SEO analysis A few times a day SearchStatus Google, Alexa, Compete Rank Toolbar Multiple times a day Google toolbar Google search and suggestions Multiple times a day Rank Checker button Instantly checks a site SE rankings Once a week User Agent Switcher Change the user agent Once a month SEO for FireFox Exhaustive SEO analysis within search results A few times a day Compete.com Site traffic information Once a week Web Developer Instant access to image and link information Once a day Page Age Get the page age Once a day