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PERSONAL BRAND EXPLORATION
Alyssa Searan
Project & Portfolio I: Week 1
OCTOBER 29, 2023
I'm a free-spirited soul who's been on a quest for adventure from a young
age. Growing up in a small town, I developed a love for the simple joys of
life and a profound connection with nature. As I ventured out into the world,
my wanderlust took me to various corners of the globe, where I met people
from all walks of life and experienced the richness of diverse cultures.
My passion lies in storytelling, whether it's through written words,
photography, or the art of conversation. I find beauty in the small details and
believe everyone has a unique story worth sharing. My values center
around authenticity, kindness, and the belief that the world is better when
we connect on a human level.
My purpose is to inspire and connect with others through my stories, and
my goal is to keep exploring, learning, and keep embracing the magic of life.
I envision a future where I can continue to wander, capturing moments and
connecting with people to create a tapestry of stories that reflect the beauty
and diversity of our world.
IDENTITY
PROFESSION
Potential Job Titles:
• Digital Forensics Analysts
• Marketing Manager
• Search Marketing Strategist
BRAND ARCHETYPE - As a "Magician" in my
approach to work, I differentiate myself in the field
of digital marketing by embracing visionary thinking,
adaptability, storytelling, mastery of tools, and
empathy. I see beyond immediate goals, adapt
swiftly to industry changes, craft compelling
narratives, master the latest tools, and create
emotional connections with audiences. This unique
combination of skills and qualities enables me to
conjure creative and transformative marketing
strategies that set me apart from others in the field.
Digital Marketing Management for the technology and e-commerce industry.
bfb
TARGET AUDIENCE
Sai Mukkamala
Outreach Plan:
• To prepare for the initial contact with the recruiter, I will thoroughly research their
professional background and the companies they typically work with. This research will
help me understand their expertise and specialization in digital marketing. I'll look for
commonalities, such as the types of roles they typically recruit for and the industries they
focus on. This knowledge will allow me to craft a more personalized and relevant message,
demonstrating that I've taken the time to understand their background and the value they
can bring to my career aspirations.
• I'll use LinkedIn InMail for my initial contact with the recruiter. It's a professional and non-
intrusive way to reach out. In my message, I'll introduce myself, express my intentions (e.g.,
seeking advice or exploring opportunities), and LinkedIn's read receipts will provide
transparency on message views.
• To follow up with the recruiter, I will send a polite email after one to two weeks of the initial
contact, expressing my continued interest in connecting and offering any additional
information they may need.
Technical Recruiter at Apex Systems
Stan Rouleau
Outreach Plan:
• To prepare for initial contact with a Marketing Communications Lead Manager, I'll research
their professional background and the company's recent marketing initiatives to understand
their role, the company's goals, and relevant achievements. This will help me craft a more
informed and relevant message when reaching out.
• I will use email for my initial contact with the Marketing Communications Lead Manager. It's
a professional and flexible communication method that allows me to introduce myself and
express my purpose for reaching out effectively.
• I will follow up with the Marketing Communications Lead Manager via email after
approximately one to two weeks of the initial contact. In this email, I will express my
continued interest in connecting, inquire if they've had a chance to consider my initial
message, and offer to provide any additional information they may need. This follow-up will
be courteous and professional, reminding them of our initial contact and reiterating my
enthusiasm for the opportunity to connect.
PROFILE
PICTURE
Lead Manager Marketing Communications at AT&T
Business Marketing | Marketing Communications
Erika Bocanegra
Outreach Plan:
• I will research the Project Manager's background and past projects to understand
their expertise and achievements, enabling a more informed and engaging initial
contact.
• I will use email for my initial contact with the Project Manager. Email is a
professional and efficient communication method that allows me to introduce
myself, express my intentions for reaching out, and provide a detailed overview of
how my skills and experience align with their field of project management. It also
offers the recipient the flexibility to respond at their convenience.
• I will follow up with the Project Manager through email after approximately one to
two weeks of the initial contact. In this follow-up email, I'll express my continued
interest in connecting, inquire if they've had a chance to consider my initial message
and offer to provide any additional information they may need. This follow-up will be
professional and courteous, reminding them of our initial contact and reiterating my
enthusiasm for the opportunity to connect.
PROFILE
PICTURE
Digital Marketing • Content Strategy • Project
Management at Michaels Stores
GOALS
Short Term: (Immediately After Graduation, 2025)
Goal: Secure a Digital Marketing Coordinator position in a technology
company.
‣ Apply to at least 10 digital marketing coordinator roles
within the first 3 months post-graduation.
Mid Term: (5-10 YEARS)
Goal: Advance to a Digital Marketing Manager role in a tech startup or
established firm.
• KPI: Successfully transition to a Digital Marketing Manager
position within 5-7 years from graduation, with an average 15%
salary increase per year.
Long Term: (15-20 YEARS)
Goal: Become a Director of Digital Marketing in a leading technology
company.
‣ KPI: Achieve the Director of Digital Marketing role within
15-20 years from graduation, overseeing a team of digital
marketing professionals and contributing to a 30%
increase in the company's online presence and revenue.
bfb
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Search Engine Optimization (SEO)
SOFT
HARD
Novice / Adept / Expert
Social Media Advertising Novice / Adept / Expert
Communication Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Data Analytics and Reporting
SOFT
HARD
Novice / Adept / Expert
Google Analytics and Data Analysis Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Project Management Novice / Adept / Expert
Ad

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Project & Portfolio 1

  • 1. PERSONAL BRAND EXPLORATION Alyssa Searan Project & Portfolio I: Week 1 OCTOBER 29, 2023
  • 2. I'm a free-spirited soul who's been on a quest for adventure from a young age. Growing up in a small town, I developed a love for the simple joys of life and a profound connection with nature. As I ventured out into the world, my wanderlust took me to various corners of the globe, where I met people from all walks of life and experienced the richness of diverse cultures. My passion lies in storytelling, whether it's through written words, photography, or the art of conversation. I find beauty in the small details and believe everyone has a unique story worth sharing. My values center around authenticity, kindness, and the belief that the world is better when we connect on a human level. My purpose is to inspire and connect with others through my stories, and my goal is to keep exploring, learning, and keep embracing the magic of life. I envision a future where I can continue to wander, capturing moments and connecting with people to create a tapestry of stories that reflect the beauty and diversity of our world. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Digital Forensics Analysts • Marketing Manager • Search Marketing Strategist BRAND ARCHETYPE - As a "Magician" in my approach to work, I differentiate myself in the field of digital marketing by embracing visionary thinking, adaptability, storytelling, mastery of tools, and empathy. I see beyond immediate goals, adapt swiftly to industry changes, craft compelling narratives, master the latest tools, and create emotional connections with audiences. This unique combination of skills and qualities enables me to conjure creative and transformative marketing strategies that set me apart from others in the field. Digital Marketing Management for the technology and e-commerce industry.
  • 4. bfb TARGET AUDIENCE Sai Mukkamala Outreach Plan: • To prepare for the initial contact with the recruiter, I will thoroughly research their professional background and the companies they typically work with. This research will help me understand their expertise and specialization in digital marketing. I'll look for commonalities, such as the types of roles they typically recruit for and the industries they focus on. This knowledge will allow me to craft a more personalized and relevant message, demonstrating that I've taken the time to understand their background and the value they can bring to my career aspirations. • I'll use LinkedIn InMail for my initial contact with the recruiter. It's a professional and non- intrusive way to reach out. In my message, I'll introduce myself, express my intentions (e.g., seeking advice or exploring opportunities), and LinkedIn's read receipts will provide transparency on message views. • To follow up with the recruiter, I will send a polite email after one to two weeks of the initial contact, expressing my continued interest in connecting and offering any additional information they may need. Technical Recruiter at Apex Systems Stan Rouleau Outreach Plan: • To prepare for initial contact with a Marketing Communications Lead Manager, I'll research their professional background and the company's recent marketing initiatives to understand their role, the company's goals, and relevant achievements. This will help me craft a more informed and relevant message when reaching out. • I will use email for my initial contact with the Marketing Communications Lead Manager. It's a professional and flexible communication method that allows me to introduce myself and express my purpose for reaching out effectively. • I will follow up with the Marketing Communications Lead Manager via email after approximately one to two weeks of the initial contact. In this email, I will express my continued interest in connecting, inquire if they've had a chance to consider my initial message, and offer to provide any additional information they may need. This follow-up will be courteous and professional, reminding them of our initial contact and reiterating my enthusiasm for the opportunity to connect. PROFILE PICTURE Lead Manager Marketing Communications at AT&T Business Marketing | Marketing Communications Erika Bocanegra Outreach Plan: • I will research the Project Manager's background and past projects to understand their expertise and achievements, enabling a more informed and engaging initial contact. • I will use email for my initial contact with the Project Manager. Email is a professional and efficient communication method that allows me to introduce myself, express my intentions for reaching out, and provide a detailed overview of how my skills and experience align with their field of project management. It also offers the recipient the flexibility to respond at their convenience. • I will follow up with the Project Manager through email after approximately one to two weeks of the initial contact. In this follow-up email, I'll express my continued interest in connecting, inquire if they've had a chance to consider my initial message and offer to provide any additional information they may need. This follow-up will be professional and courteous, reminding them of our initial contact and reiterating my enthusiasm for the opportunity to connect. PROFILE PICTURE Digital Marketing • Content Strategy • Project Management at Michaels Stores
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) Goal: Secure a Digital Marketing Coordinator position in a technology company. ‣ Apply to at least 10 digital marketing coordinator roles within the first 3 months post-graduation. Mid Term: (5-10 YEARS) Goal: Advance to a Digital Marketing Manager role in a tech startup or established firm. • KPI: Successfully transition to a Digital Marketing Manager position within 5-7 years from graduation, with an average 15% salary increase per year. Long Term: (15-20 YEARS) Goal: Become a Director of Digital Marketing in a leading technology company. ‣ KPI: Achieve the Director of Digital Marketing role within 15-20 years from graduation, overseeing a team of digital marketing professionals and contributing to a 30% increase in the company's online presence and revenue.
  • 6. bfb SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Search Engine Optimization (SEO) SOFT HARD Novice / Adept / Expert Social Media Advertising Novice / Adept / Expert Communication Novice / Adept / Expert Adaptability Novice / Adept / Expert Data Analytics and Reporting SOFT HARD Novice / Adept / Expert Google Analytics and Data Analysis Novice / Adept / Expert Problem Solving Novice / Adept / Expert Project Management Novice / Adept / Expert
  • 7. "I promise to deliver data-driven digital marketing strategies that maximize your online presence, boost brand awareness, and drive measurable results, helping you achieve your business goals and outshine your competition." PROMISE
  • 8. CREDENTIALS Work Experience: • Digital Marketing Intern at T-Mobile (6 months) • Assisted in creating and optimizing online advertising campaigns • Conducted keyword research and SEO analysis for clients • Produced content for social media and blogs to enhance brand visibility Education: • Digital Marketing, B.S., Full Sail University (2025) Awards: • Volunteered as a digital marketing strategist for a local community organization (1 year) • Collaborated with the organization to develop and implement digital marketing campaigns • Managed social media accounts, increasing engagement and followers by 25% • Assisted in creating and optimizing website content for improved online visibility Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Ashley Richardson Industry Experience: • Multiple Marketing Internships Education: • Texas Tech MBA Business - December 2022 Leadership Experience: • No Leadership Experience Skills and Proficiencies: • She did not have skills listed out on her profile ALYSSA SEARAN Overall Online Presence: • Has 130 connections. No customization on page. • Grade: I’d say they are average 70 out of 100 Industry Experience: • Marketing Internships Education: • Bachelor’s in Digital Marketing - Full Sail University 2025 Leadership Experience: • Retail Store Manager for T-Mobile for 4 years Skills and Proficiencies: • Easily Adaptable - Full Sail University • Communication - Full Sail University • Data Analysis - Full Sail University Overall Online Presence: • I am just now getting started into LinkedIn. I am bare and fresh on everything • Grade: Poor, 10 out of 100
  • 10. COMPETITION Mauricio Romero Noteworthy Experience: • Development Manager- San Andres ALYSSA SEARAN HEADSHOT Industry Experience: • Marketing Specialist Education: • 2018-2020 BS Digital Marketing Skills and Proficiencies: • Brand Development at VOS Flips • Marketing Strategy at Overstreet Design Build • Strategic Design at US Air Force Overall Online Presence: • They have a very detailed LinkedIn Page with 32 connections. • Grade: Superior 80 out of 100 Skills and Proficiencies: • Easily Adaptable - Full Sail University • Communication - Full Sail University • Data Analysis - Full Sail University Leadership Experience: • Retail Store Manager for T-Mobile for 4 years Education: • Bachelor’s in Digital Marketing - Full Sail University 2025 Industry Experience: • Marketing Internships Overall Online Presence: • I am just now getting started into LinkedIn. I am bare and fresh on everything • Grade: Poor, 10 out of 100
  • 11. BRAND POSITION For emerging brands in the fitness industry seeking impactful marketing, I offer a unique blend of creativity and data-driven strategies that outshine competitors. My campaigns not only meet but exceed expectations, leveraging emotional storytelling to forge lasting connections with your audience. Trust my differentiation because I don't just market; I craft compelling narratives that resonate, ensuring your brand stands out in a crowded market. “NICKNAME?”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • DigiMarCon ‣ November 16-17, 2023 | Las Vegas, NV • Digital Summit: Kansas City ‣ November 29-30, 2023 | Kansas City, MO • Social Media Marketing ‣ February 18-20, 2023 | San Diego, CA Digital Marketing • Primary Content: As a magician, the key to effective marketing lies in creating enchanting and captivating content that aligns with the mysterious and creative nature of your brand. Share your magical expertise through tutorials and mystical teasers, and consider embracing the digital realm with virtual magic shows or livestreams. Craft enigmatic blog posts and newsletters to further deepen the magical experience for your audience. By maintaining a consistent tone of mystery and wonder, your content will not only showcase your magical talents but also cultivate a loyal and enchanted following. • Primary Tools: I will be using the most popular social media platforms, such as TikTok, Facebook, Twitter, Reddit..etc. I will post multiple times a week in a creative way to keep the excitement • My digital portfolio site is the virtual stage where magic comes to life. With captivating visuals, engaging content, and user-friendly features, it serves as a dynamic showcase of my enchanting performances. From a compelling "About Me" section to seamless booking options, the site is designed to leave a lasting impression. Regular updates through a blog and social media integration amplify its impact, ensuring a strong online presence. Optimized for search engines and mobile devices, this site not only reflects my magical prowess but also acts as a powerful tool for building brand awareness, fostering connections, and turning visitors into clients and fans.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I am going to find someone in the Marketing field as my mentor that can guide me in my career Formal Education • B.S. Digital Marketing- Full Sail University July 2023 • MBA Digital Marketing- Full Sail University Technical Skills • Data Analysis with Python January, 2024 • Search Engine Optimization (SEO) 2024 • Cyber Security Fundamentals January 2024 Soft Skills • Critical Thinking and problem-solving January 2024 • Adaptability and continuous learning • Communication and collaboration
  • 14. ALYSSA SEARAN "Hi there, I'm Alyssa Searan, your digital marketing magician. Ever felt overwhelmed trying to navigate the vast online landscape to promote your business effectively? Well, what I do is orchestrate strategic digital marketing campaigns that cut through the noise and boost your brand's visibility. I bring the magic touch to transform your digital strategy. Let me show you how we can turn your online challenges into success stories and make your brand shine in the digital realm."
  • 15. bfb REFERENCES Mauricio Romero | LinkedIn. (2001, November 10). https://www.linkedin.com/in/mauromero/ Stan Rouleau | LinkedIn. (2001, November 10). https://www.linkedin.com/in/stanrouleau/ Sai Mukkamala | LinkedIn. (n.d.). https://www.linkedin.com/in/saimukkamala/ (17) Erika Bocanegra | LinkedIn. (2001, November 10). https://www.linkedin.com/in/ebocanegra/ Social Media Examiner. (2023, October 4). Register for Social Media Marketing World : Social Media Examiner. https://www.socialmediaexaminer.com/smmworld/registe r/ DIGIMaRCON Las Vegas 2023 · Las Vegas, NV · November 6 - 8, 2023 · Digital Marketing, Media and Advertising Conference & Exhibition. (2023, November 1). DigiMarCon Las Vegas - Digital Marketing Conference & Exhibition |. https://digimarconlasvegas.com/ Digital Summit | Digital Marketing Community and Conference series. (n.d.). https://www.digitalsummit.com/

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.