Strategy outline for a Lead Generation Facebook Ads Campaign.

2. Campaign Approach
Briefly, describe your approach in 250 words or less.
The objective is to collect the email addresses of males
and females, ages 25-35 with graduate school education
and have shown in an interest into digital marketing.
Ideally it would be among these demographics since
digital advertising tends to appeal to the younger
audience, along with having some educational
background. These individuals so that when they give
their email addresses, we only have leads that not only
can take the education at least somewhat seriously. But
they have the confidence (through their own education)
to actually take the courses and see it through.

3. Target Persona

4. Marketing Objective
What marketing objective did you aim to achieve with
your campaign?
The challenge taken is the DMND option 1. The objective
is to educate potential leads on not only what the 6 most
important social media platforms are. But to give them
information on an online company that can help them
learn how to leverage those platforms and thereby
become students of Udacity.
This campaign will be over 3 days, with a budget of $100
and the goal is to acquire the maximum amount of
relevant leads at a cost of no more than $7.50 on
average.

5. KPI
What primary KPI did you track in your campaign and
why?
Cost per lead generated. The sole objective of this
campaign is to collect emails and to enter
potentially interested students into Udacity’s
email campaign.

6. Campaign
Screenshots

7. Campaign Overview
Directions
Paste the screenshot of your Ad Summary broken
into three sections in the following slides.
1. Campaign Summary
2. Ad Summary
3. Ad Images
Each slide has an example of the required screenshot.
Make sure to delete the examples before you submit your
project.

8. Campaign & Ad Set: Sample
Who did you target with your Ad Set and how
(demographics, location, interest, behavior, etc.)?
(Make sure to click on “More” to ensure that all of the
necessary information is present for your reviewer to
read.)

9. Ad Summary: Sample
What Ad Copy and Ad Creatives did you use?

10. Ad Images: Sample