Facebook Campaign for Udacity Nanodegre This was a campaign created duringUdacity Nanodegree

1. Project 3: Run a Facebook Campaign
CAMPAIGN EVALUATION

2. Campaign Approach
Briefly, describe your approach in 250 words or less.
To get a conversion of 10 eBook downloads by targeting 20 -32 years old
people living in the US, India, Australia who are interested in digital marketing
or enthusiasts, recent graduates, self-employed who would connect with
campaign well with the common goal i.e. how to get social media advertising
101.

3. Target Persona
Target Persona Summary
Background & Demographics
1. Male 22
2. B.Tech,BBA,BMS
3. Lives in Mumbai
4. Live with parents
5. No salary
Hobbies
1. Football
2. Netflix bingwatchers
3. Photography
4. Fillm Making
Barriers
1. Time has been the great
barrier
2. Lack of disposable
income
3. High cost emi interests
Needs
1. Want to change career path
2. New skill that acts as a passive
income apart from engineering
background
3. To start a freelance career
based on digital marketing
4. Backup plan if something
doesn’t worked as planned
Sahil,Viren,Shaman
Goals
1. Wants to have a steady source
of Income
2. Start a business based on
digital marketing services
3. Getting Financially
Independent as early as
possible
4. Better quality of life

4. Marketing Objective
What marketing objective did you aim to achieve with your campaign?
(Your marketing objective must include the marketing challenge you’ve chosen)
To get a lead of 100 visitors on the landing page with a budget of $125 in 7 days

5. KPI
What primary KPI did you track in your campaign and why?
Number of conversions of the Facebook campaign

6. Campaign Summary

7. Campaign Summary
1. Who did you target with your Ad Set and how (demographics, location,
interest, behavior etc.)?
Target Location:India & US,20-30 years old milenials,who can understand
hindi or english
1. What Ad Copy and Ad Creatives did you use?
2. Ad copy-Download free ebook now and learn how to advertise on
Facebook, Instagram, twitter and other social media network. Offer Ends
on 18 June 2018.
3. If you made any changes, please describe them.
None.

8. Ad Images: Sample

10. Campaign Evaluation
1. Evaluate the success of your campaign, given your marketing objectives.
a. Which ad performed best? Ad creative 4
b. Was your campaign ROI positive? Please use this equation to calculate ROI:
i. ($15*# of leads)/cost=ROI for DMND
Leads=No.of ebook Downloads
$15*1263/125=151.56

11. Key Results
Present the most important metrics per ad
Campaign Results Reach Cost Amount
Spent
Ad One 10 4426 $0.22 $2.24
Ad Two 9 2391 $0.16 $1.41
Ad Three 0 189 $0 $0.08
Ad Four 1244 155167 $0.10 $121.19
Ad Five 0 127 $0 $0.08
Overall 1263 157791 $0.10 $125

12. Campaign Evaluation: Recommendations
If you had additional budget, how would approach your next campaign?
• I would discontinue non performing ads and try with new ads
• I would extend the time period for better results
• I would target new demographic(country:Europe)

13. Appendix
Screenshots for Reference

14. (Example) Campaign Results: Performance

15. Campaign Results: Performance

16. Campaign Results: Placement

17. (Example) Ad Set Data: Performance

18. Campaign Results: Demographics

19. Ad Set Data: Performance

20. Ad Set Data: Delivery

21. Ad Set Data: Engagement