SEO audit

1. Project 4: SEO Audit

2. On-Site SEO

3. Keywords
S. No Head keywords Tail keywords
1 udacity dmnd program udacity digital marketing program
2 google certification digital marketing certification by
google
3 e-learning digital marketing diploma online
4 online classes digital marketing courses online
free
5 digital marketing how does digital marketing work

4. Head keywords with greatest poten7al
• google cer(fica(on
• udacity dmnd program
• online classes
• google analy(cs cer(fica(on
• management training
• e-learning

5. Tail keywords with greatest poten7al
• digital marke(ng courses online free
• udacity digital marke(ng program
• how does digital marke(ng work
• digital marke(ng cer(fica(on by google
• digital marke(ng diploma online

6. Technical Audit: Metadata
Currently Revised
Title tag Udacity Digital Marketing
Nanodegree Program
Website
No need to change the title tag because
that’s what we want to display on the
search engine.
Meta-Description Currently it’s empty need to
add an unique discription
Learn how to advertise in different
social media platform with Udacity
DMND program and gain the real
world experience of running live
campaign as you learn from top experts
in the industry.
Alt-Tag Currently we can see only
images here, so we need to
add unique text description
Check the screen shots below with text
description.
DMND URL: http://dmnd.udacity.com/

7. Screenshots for Technical Audit: Metadata
1. Title tag:
2. Meta Descrip7on:
3. Alt-Tag:
Screenshot1:
Text: “Two people talking about digital marke(ng and looking at a table”

8. Text: “Black and white Digital Marke(ng Nanodegree Program logo
Screenshot 3:
Text: : Facebook, Hootsuite, Google, Mailchimp, MOZ, Hubspot partner logo.
Screenshot 4:
Text: A girl name “Julia” in a video talking about digital marke(ng in Udacity online
class room.
Screenshot 2:

9. Text: Dan is talking about Social Media Adver(sing.
Screenshot 6:
Screenshot 7:
Text: Online class of Udacity DMND program being played on a laptop kept on a table.
Text: $70 billion spent on Digital Marke(ng in US showing upward trend.
Screenshot 5:

10. Blog Topic
1. E-learning: I chose e-learning as a keyword because people have busy schedule and
with an e-learning program they can learn as per their availability. Moreover
good offline courses are not always available across loca(ons.
2. Google cer7fica7on: If someone is looking for online courses, they would prefer a
course which is cer(fied by a well known brand.
3. Cer7ficate program: Cer(ficate is a proof which shows that someone has
successfully completed the course so, people prefer the course which
provides a cer(ficate of successful comple(on of the course.

11. Off-Site SEO

12. Technical Audit: Backlink Audit
S.No Backlink Domain Authority (DA)
1 http://lists.w3.org/Archives/Public/public-
schema-course-extend/2016Jan/0020.html
100
2 http://mesos.apache.org/documentation/
latest/powered-by-mesos/
100
3 http://www.bbc.com/news/
business-39049889
100

13. Screenshot for Technical Audit: Backlink Audit

14. Link Building
S. No Site Name Site URL Organic serach traffic
1 edx hWps://www.edx.org/ 566k
2 Coursera hWps://www.coursera.org/
specializa(ons/digital-
marke(ng
1.0M
3 Class Central hWps://www.class-
central.com/
67.1k

15. Screenshot for Link Building

16. Performance Tes7ng

17. Page Index
As per the test I have performed, there is no index page found for dmnd.udacity.com that is
just because of poor site architecture or internal linking, that is nega(vely affec(ng this site.
As it is important to index the page on Google, knowing the number of page that are indexed
is important for SEO performance, this number will help to beWer understand the number of
your site pages that are in the search engine index and that are eligible to earn traffic.

18. Page Speed
Faster pages both rank and convert beWer. Hence it is important to evaluate the page
speed.
Page speed for mobile

19. Page Speed
Page speed for desktop

20. Mobile-friendly Evalua7on
I think that there is some issue with the link which has been provided in the class room
because when I clicked on the link it’s opening in the given above page. Hence it doesn’t
perform any mobile friendliness test.

21. Recommenda7ons
On-site SEO:
As per my analysis Udacity needs to do few changes in view-source sec(on.
• They need to men(on a unique and eye catching meta descrip(on, so that people can
get a brief idea about the page by looking at the search results itself. A good meta
descrip(on will thus aWract more people to the page. And will also enhance the page
rank.
• Changes in Alt-Tag sec(on, right now there is only images are available, so they need to
a unique and short text descrip(on. Basically a piece of text describes the pictures and
videos and that would be shown to the users in the event a picture and videos file did
not upload. When images and videos on a web page have well defined code, then they
are displayed in the relevant search results as well, which would otherwise not be
displayed if the code is missing as the images and videos won’t be properly indexed.
Off-site SEO:
Udacity needs to focus on linking with other high quality and credible websites to
improve their ranking.

22. Performance tes7ng:
As per my analysis Udacity needs to add index pages, as it is important to index the
page on Google, knowing the number of page that are indexed is important for SEO
performance, this number will help to beWer understand the number of your site
pages that are in the search engine index and that are eligible to earn traffic.
For page speed Udacity needs to fix all those problems which is causing slow page
speed and that is nega(vely affec(ng the user experience. As it is important to do
possible op(miza(on like “op(mize images, enable compression, minify JavaScript
and etc. Aeer fixing all these problems it helps to improve the page speed as well as
the user experience too for both the mobile and desktop.
If Udacity does all these changes, it will definitely improve the page rank.