Created, managed, and monitored an advertising campaign on Facebook for a product. Evaluated post-campaign results to and drafted a strategy for additional campaigns focused on ROI.

1. Project 3: Run a Facebook Campaign
Campaign Evaluation

2. Marketing Objective & KPI

3. Target Persona
Target Persona
Background & Demographics
-Married with 1 Child
-Age: 27
-Income: $70 K
-Education: MBA
-Location: Dubai, UAE
-Wife is a Math Teacher
Hobbies
-Read Books
-Scubadives
-Tennis
-Frequent work traveler
Barriers
-Financially overwhelmed
-Doesn’t have time to look after
himself
-Overwhelmed with work and
deadlines
Needs
-Wants to learn new skills for his
job
-Looking for ways to improve my
teams’ skills and knowledge
-Provide the best education
possible for his child
-Looking for a social cause to join
Marketing Manager John
Goals
-Get promoted by the end of this
year
-Lead team to achieve company’s
objectives
-Explore the world with the family
-Enjoy time with friends and family
-Learn a new language

4. Marketing Objective
Generate 30 contact information with
a budget of $125 within 3 -5 days

5. KPI
Number of leads generated
within 3-5 days

6. Campaign Summary

9. Ad Summary

10. Ad Images

11. Key Results

13. Campaign
Evaluation
I believe that I failed to deliver in this
campaign as I did not achieve the marketing
objective. However, I managed to increase
Udacity’s reach by generating 10 new likes
and 45 page links within 3 days.
What I should improve for next time, is adjust
my targeting on a daily basis and extend the
period of the campaign to up to 10 days at
least

14. Appendix
Screenshots for Reference

15. Campaign Results

16. Performance

17. Demographics

18. Placement

19. Ad Set Data

20. Performance

21. Delivery

22. Engagement