Running an Email campaign

1. Project 7: Email Marketing

2. Email Part 1
Plan Your Email Content

3. Target Persona
Background & Demographics
1. Female 25 to 35 year.
2. Did Master’s in MBA.
3. Interested in online.
learning and Marketing.
4. Live in US.
Name and Image
Nancy
Needs
1. To know she’s not
wasting her money
on a degree mill.
2. To take a course that
has positive review.
3. To obtain real
certificate.
Hobbies
1. Games.
2. Travelling.
3. Exercise.
Goals
1. Become an expert in
digital marketing.
2. Working in a healthy
team, friendly
environment where
she can be more
creative.
3. Working successfully
on digital
projects/campaigns .
Barriers
1. Not having proper
support of mentor.
2. The amount paying
for this course is
worth it or not.
3. If there is nothing
tangible to add to her
existing portfolio.

4. Email Content
S.No Email Topic Marketing
Objective
KPI
Email #1 Digital marketing course
by industry experts
Engagement Number of opens
Email #2 Become a successful
digital marketer with
Udacity DMND program
Engagement Number of opens
Email #3 Avail 30% off on digital
marketing course by
Udacity
Conversion Number of
enrolments
Email Content plan

5. Email #1
Subject
Line
Body Summary Visual CTA Link
Dear
Nancy,
Here’s a
digital
marketing
course for
you by
industry
experts.
Learn the nitty gritty of digital
marketing and how to apply new
techniques, analyze results,
produce actionable insights, and
build a dynamic portfolio f work.
Gain real-world experience
running live campaigns as you
learn from industry experts in
the field.
Launch your career with 360-
degree understanding of digital
marketing.
A picture of
marketing
professional
presenting
a project.
Learn
now
http://ww
w.dmnd.ud
acity .com
Email Content Plan

6. Email #2
Marketing Objective Subject line CTA
Engagement Become a successful
digital marketer with
Udacity DMND program
Learn more
Email Content Plan

7. Email #3
Marketing Objective Subject Line CTA
Conversion Avail 30% off on
digital marketing
course by Udacity
Join Now
Email Content Plan

8. Email Part 2
Calendar

9. Email Campaign Calendar
Week 1 Week 2 Week 3
M T W Th F M T W Th F M T W Th F
Email
#1
Email
#2
Email
#3

10. Email Part 2
Craft your Email

11. Email Copy: Email #1
Subject Line : Digital marketing course by industry experts.
Body : Learn the nitty gritty of digital marketing and how to apply new
techniques, analyze results, produce actionable insights, and build a
dynamic portfolio work.
Gain real-world experience running live campaigns as you learn from
industry experts in the field.
Launch your career with 360-degree understanding of digital marketing.
CTA: Learn more
Link for CTA : http://dmnd.udacity.com/

12. Email Screenshot

14. A/B Testing Email

15. A/B testing is important for every campaign because, it’s a best way to
analyze which campaign is doing good or bad. A/B testing helps to improve
content engagement, reduce bounce rate, increase conversion rate etc.
A/B testing is comparing two types of an online or offline campaign such as
landing page, ad text, a headline, call to action or just about any other
element of a marketing campaign or ad.
A/B Testing
Subject Line CTA
Email
#1
Change your career with a Udacity Digital
Marketing Nanodegree program! Sign Up Now

16. Sending and Analyzing Results

17. Calculate The Open Rate
Results and Analysis
Sent Delivered Opened Opened Rate Bounced
2500 2250 495 0.22 225

18. Calculate the CTR and the Conversion Rate
Results and Analysis
Clicked CTR Take Action Conversion Unsubscribe
180 0.08 75 0.033 30
Here we see that 30 people have unsubscribed. We need to remove those
email id from our mailing list. If we don’t remove those email id’s then we
may be liable for financial penalties.

19. Final Recommendations
I will campaign for both email #2 and 3 and will analyze the result for CTR,
Open rate and conversion rate. Will also do A/B test for both the campaigns.
This will help me determine which campaign fared better.