1. House no 27/297, Prashant Shrivastava
Kayastha Para, Purani Basti,
Raipur, Chhattisgarh (492001)
Mobile: +91-93000-97971, + 91 99261-21796
prashu197923@gmail.com
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Overcoming challenges through teamwork, planning, use of knowledge, experience and
traits of the team members for development of self, team members and the organization.
Professional Synopsis
 Technology Marketing and Business Development professional with strong management and
interpersonal skills with 10+ years of work experience.
 Rich and varied experience in Business Development, Business Management, Marketing
Communications & Field Strategy and Technology Distribution
 Good understanding of the IT industry dynamics Proficient in conducting sales promotions,
pre- sales technical presentations to partners and corporate clients
 Effective communicator with good analytical skills.
 Always being flexible, positive, and creative in a dynamic, fast paced and changing
environment.
Organizational Exposure
Area Sales Manager- Channel Sales
Hewlett Packard Enterprise- Chhattisgarh
June 2012 to till date
 Responsible for overall Business management and development of the HP Enterprise Server,
Storage and Networking Business in Chhattisgarh Region with focus on Enterprise accounts
and SI’s of the region.
 Designing the strategy that fulfil the objectives, maximize revenues, profits and market share
of the company, implement the chosen strategy across product management, and promotion.
 Promoting the image of the company as a leader in technology services.
 Strategically managed and grew distributor and channel partner relationships, evaluating
their performance city by city and identifying opportunities to seek deeper market
penetration.
 Gathering marketplace information on the pricing, new products, delivery schedules and
merchandising techniques of competitors. Providing valuable inputs to management for fine
tuning the selling and the marketing strategies.
 Educating and promoting sales Enterprise (Servers, Storage & Networking) product portfolio
in small, medium & large business segment and channels, giving timely training as required.
 Increased the breath business by focus in upcountry markets. New Cities and New partners
have added.
 Organizing and operating incentive schemes to keep Channel partners motivated.
 Experience of business development through cold calling and Taking joint call with partners
for understanding customer requirement and pitching right solution to the customer.
 Increased the nos. of partner for HP Networking who does CISCO, Netgear, D-Link etc. and for
HP Servers who does IBM & DELL
 Helping partners in closing there deals, handing negotiations.
Relationship Manager- Channel Sales
Microsoft India Pvt Ltd through (Redington India Limited) - Chhattisgarh
Nov 2010 to May 2012.
 Creation, development and management of channel for Microsoft Open Licensing Business in
Chhattisgarh with focus on upcountry markets.
 Focus on channel partner’s technical, market and sales development activities required to go
to market with complete, competitive solutions. (Tech-and Sales Readiness).

2.  Educating Dealer sales persons, and customers about Microsoft Volume Licence product
feature and technicality.
 Make cold calls from provided database to prospective companies as well as calling leads and
responsible to convert in to sales.
 Initiating and developing relationships with key decision makers in target organizations for
business development.
 Educate partner and customer to conduct product training programme.
 Ensure that partners are up-to-date with product information
 Involving with the partners on corporate cases, and have joint calls with them were as
required.
 Drive revenue targets associated with assigned reseller partners and shorten sales cycle on
key opportunities through customer engagements.
 Persistent but ethical approach towards winning new clients.
Area Sales Manager- Channel Sales
Sujata Computers Pvt Ltd. Chhattisgarh.
October 2009 to October 2010.
 Promote Sujata Computers as the Sub-distributor of MS MOLP Business and AD for OEM.
 Manage new and existing channel partners in Chhattisgarh region to increase product sales.
 Promote offerings like Antivirus, Adobe, AutoCAD, Oracle, database management software’s
etc. from Sujata computers in Chhattisgarh.
 Evaluate partner sales performance and recommend improvements.
 Provide proposals, quotations and pricings to partners.
 Lead generation and follow ups till closure of deals.
 Develop profitable business model based on market trends and competitor activity.
Business Development Executive
Brainsoft Technologies (India) Pvt Ltd. - Chhattisgarh
March 2008 to September 2009.
 Marketing of Microsoft products across corporate houses, schools, colleges and Govt.
undertakings
 Identifying opportunities & developing new customers through networking, referrals,
company lead generation & cold calling.
 Key accounts Management for customers like MATS University, Yugantar College,
SAIL, CSEB Etc.
 Developing sales within both existing and new business accounts.
 Chasing up leads with follow up phone calls.
 Monitoring the entire sales cycle for early closures.
 Negotiating deal structures keeping company margins in mind.
Marketing Executive
Sify Limited. (Satyam Infoway Ltd.)- Chhattisgarh.
August 2006 to February 2008
 Establishing and management of Chhattisgarh market for micro-ERP software FORUM
catering to small wholesalers and resellers.
 Develop Dealer and Retailer network.
 Product Presentations to the new clients.
 Resolution of customer complaints regarding Software.
 Direct contact with Dealers, Retailers & Customers for relation and maintaining the services.
 Maintenance of customer information records.

3. Marketing Executive
National Computer House, Raipur – Chhattisgarh
January 2005 to July 2006
 Responsible for selling Antivirus Quick Heal, Network Products (Best Net)& “AVO” UPS.
 Analyze market trends and accordingly develop sales plans to increase brand awareness.
 Built & maintained healthy business relation with customers and partners in order to
maximize the satisfaction by meeting service & delivery norms.
 Manage sales activities of partners to generate lead.
 Increased the acquisition of new corporate accounts.
 Billing and Follow up collections on a weekly basis and send remainders for outstanding
items.
 To achieve monthly and yearly based goal.
Marketing Executive
R. R. Maintenance Services Pvt. Ltd, Raipur Chhattisgarh
April 2004 to December 2004
 Direct contact with Customers for open new account
 Relationship management for offering better services.
 Management of Office & Marketing activities.
 Resolution of customer complaints and after sales support
 Maintenance of customer information records.
Academic Qualifications
P.G.D.C.A. DLS College, Bilaspur, (CG). YEAR 2000
Bachelor of Science, Pt. Ravi Shankar Shukla University Raipur(CG) YEAR 1999
XII Govt. Hr. Sec. School, Dongargarh, (CG) YEAR 1996
Personal Profile
Date of Birth: 2nd March1979
Languages Known: Hindi & English
Interestes and Activitues: Traveling, Internet surfing and Listening Music.
I hereby affirm that the statements furnished above are true to best of my knowledge.
Place: Raipur (Chhattisgarh) Prashant Shrivastava.