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Curriculum Vitae
Reda Zeid Contact Information
Olaya Main St.
P.O.Box 61271, Riyadh 11565
Saudi Arabia
Mobile: +966 (5) 48486038
Email: reda@redazeid.info
Career Objective
A qualified IT and Marketing professional with a litany of certifications, having 15+ years’ experience and extensive track record as branch
manager within the e-commerce, e-business and IT solutions industry, advertising and marketing, currently, a Marketing Consultant in one
of the most professional marketing solutions provider in Saudi Arabia.
Specialties and Skills:
 Project Management  E-Business & E-Commerce Projects Management  Strategic Planning  Vendor Selection/Management  Marketing & Business
Development  Advertising and E-Campaign Management  Market Analysis & Research  Competitor Analysis  System Analysis Design & Development
Professional Experiences
AVA Marketing Solutions (www.avamkt.com) November 2014 - Present
Riyadh – Saudi Arabia, HQ, Olaya Main St.
Position: Marketing Consultant Company Industry: Marketing and Advertising
Key Responsibilities:
 Presenting AVA capabilities for our clients and where we can help in their growth.
 Perform the consultation and advice clients on strategy for marketing new and existing products.
 Reviewing factors for the client, such as product pricing, distribution strategy, communications and packaging, and
recommend strategies for product launches, new-market entry or increasing share in existing markets.
 Managing marketing campaigns for our clients either with AVA team or with their advertising agency on behalf of them.
 Advising clients on product strategy and analyzing the performance of existing products in the marketplace, comparing
specification, pricing and market share with competitors’ offerings.
 Identifying opportunities for new products or changes to existing products and/or products strategies.
 Carrying out detailed market research for our clients and findings recommendations to guide their work.

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Almutlaq Holding (www.almutlaqholding.com) July 2011 – November 2014
Riyadh – Saudi Arabia, HQ, Olaya Main St.
Position: e-Business and Advertising Manager Company Industry: Holding Co. / Retail Business
Key Responsibilities:
 Leads a team of creatives, designers, photographers, E-Marketing specialists and copywriters.
 Scheduling and implementing marketing campaigns, monitoring requests from team members and coaching team
members as needed.
 Preparing and submit a budget for each campaign to top management, plan marketing strategies for the organization
and execute those strategies.
 Analyzing the results and consult with top management to create the organization's annual budget.
 Gathering and organizing information to help with decision-making regarding media placement, campaign length,
featured products and services, and technical details.
 Negotiating contracts and coordinate media placements.
 Responsible for a smooth continuation of the current initiatives in the E-marketing activities at Group level.
 Responsible for leadership and pragmatic approach towards integration of other E-Systems and tools such as CRM, ERP
and E-campaign tools.
 Building central campaigns, work with Marketing and Sales Management, guide and coach advertising team on roll-out
process to our subsidiaries.
Almutlaq Holding (www.almutlaqholding.com) July 2006 – June 2011
Riyadh – Saudi Arabia, HQ, Olaya Main St.
Position: e-Services Manager Company Industry: Holding Co. / Retail Business
Highlights:
 Instituted e-Business department at Company HQ. Administered entire activities comprising planning and implementing of
e-business activities, hosting/maintaining website, at HQ, as well as all subsidiary companies.
 Played a pivotal role in setting up group annual budgeting and financial analysis processes for the company.
Key Responsibilities:
 Instituted and processing the latest e-Business concepts and technologies that added value for different departments. I
successfully established, presented, implemented, trained and deployed MS SharePoint Server 2007 concept and
technologies in our Holding Co.

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 Leading end-to-end online product management for entire portfolio of online e-commerce brands, affiliate networks and
back-end systems. Creating business requirements and user interface specifications for each site.
 Working closely with the CEO to develop online e-commerce strategies which grow audience, improve conversion and
increase average transaction size. Performing competitive analysis and research to help shape company strategy and
marketing messages.
 Contributing to development and maintenance of pricing strategies, development of business cases including revenue
projections.
 Tracking audience development/revenue, identifying areas of sales weakness and coordinating with sales management to
develop and implement solutions.
 Liaising with project management team to facilitate, prioritize and communicate functional/technical requirements of end-
to-end e-Commerce projects to development teams. Collaborating on technical requirements documentations.
 Maintaining a strong understanding of, and leveraging, e-commerce best practices in coordination with all departments
like IT, Marketing, Accounting, HR, Sales, etc. to meet strategic and tactical goals within specified time/cost.
 Developing budgets for projects, monitoring costs, providing status reports to management, and incorporating feedback
from executive level.
WSI Internet Consulting & Education (www.wsicorporate.com) October 2004 – June 2006
Riyadh – Saudi Arabia, K. Abdulaziz Road
Position: Branch Manager Company Industry: e-Business / e-Commerce
Key Responsibilities:
 Driving business and ensuring sustained growth, through enhanced brand visibility. Formulating/implementing marketing
campaigns/business strategies targeting specific/general market segments.
 Analyzing inception plans for potential projects, creating schematic layout in view of key quantifiable parameters
encompassing - cost estimation, reviewing project feasibility, business value addition of e-commerce initiatives, work
scope, project profitability and scheduling.
 Finalizing project specifications, coordinating across diverse departments to ensure compatibility and non-disruptive
migration of existent systems. Preparing detailed project road map/time line.
 Providing technical support to client to define solution requirements, product requirements and quality business
processes.
 Interacting with clients for any changes, renegotiating deadlines and budgets/costs.

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 Assisting sales process in consultation with marketing consultants by maintaining/ updating company website to ensure
the site displays latest selection of product offerings, images, pricing and promotions, leading to maximum profitability,
ROI and competitiveness in the online market.
 Preparing Project Specifications, presentations for various services, products and proposals. Organizing Internet business
analysis and evaluation for the client to enable smooth transition to online system. Guiding customers through the
deployment process.
 Developing processes, standards and interactivity across functional disciplines for smooth functioning of project. Providing
periodic reports to management including P&L reporting, project statistical reports based on 250 method standards of
evaluation.
Applied Computer Services Co.- HASIB (www.hasib.com.sa) May 2001 – September 2004
Riyadh – Saudi Arabia, HQ, Olaya Main St.
Position: Microsoft Products Manager & Sales Consultant Company Industry: Software / ERP / GRP
Highlights:
 Served in the capacity of Software Engineer to devise an effective GRP solution for King Khaled University (Saudi Arabia)
 Represented the company in Citrix Solutions Conference in Riyadh (2004)
 Directed the team in the capacity of Team Manager of company site in GITEX 2004 exhibition, Riyadh.
 Delegated by the company to attend Microsoft CRM Forum in the Middle East.
 Projected the company as team manager in e-Government Conference, Riyadh (2003)
Key Responsibilities:
 Delivered effective custom software solutions and helped the company to grow by participating in sales process.
 Researched applicable technical logistics for proposed project options, created detailed costing and feasibility reports for
submittal to management to augment market share/customer base.
 Expedited sales of HASIB S/W products as a Business Applications Sales Specialist.
 Developed appropriate cost-effective operational solutions, based on proven methods and best practice as per client
requirements and budget parameters.
 Liaised with Microsoft Arabia staff as product manager/solution provider for MS-Axapta ERP and MS-CRM solutions.
 Kept abreast of latest technological advancements and recommended the same if suitable, computed departmental
costing, monitored software use licenses, and provided secure access to remote system users.

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Education
Zarka Private University (www.zpu.edu.jo) July, 2000
Bachelors − Computer Science
Bachelor Degree from Faculty of Science / Major subject of Computer Science (English Language of Instruction).
Professional Courses/Training::
 IBM Rational Course: Software Configuration and Change Management / Trasition Tech, Riyadh – Saudi Arabia / May 2010.
 IBM Rational Course: Effective Software Requirements Management with UML / Transition Tech, Riyadh – Saudi Arabia / May 2010.
 Project Management Professional (PMP) – Beginner, Intermediate & Advanced / ExecuTrain, Riyadh – Saudi Arabia / December 2006.
 MS-Project Professional 2003 Certification – Beginner & Advanced / ExecuTrain, Riyadh - Saudi Arabia / December 2006.
 Microsoft Certified Licensing Specialist / Microsoft Arabia, Riyadh – Saudi Arabia / June 2004.
 Microsoft Office System Professional / Microsoft Arabia, Riyadh – Saudi Arabia / April 2004.
 Microsoft Licensing Training / Microsoft Arabia, Riyadh – Saudi Arabia / March 2004.
 Microsoft SharePoint Portal Server 2003 / Microsoft Arabia, Riyadh – Saudi Arabia / March 2004.
 Microsoft CRM (Customer Relationship Management) / Microsoft Arabia, Riyadh – Saudi Arabia / February 2004.
 MSS (Microsoft Sales Specialist) / Microsoft Arabia, Riyadh – Saudi Arabia / January 2004.
 Fast Track to PowerBuilder 6.0 / Zarka Private University, Zarka – Jordan / July 1999.
Languages
English: Fluent (Speak, Read, Write)
Arabic: Fluent (Speak, Read, Write) – Mother Tongue
Personal Data
Nationality: Jordanian
Resident Of: Saudi Arabia
Birth Date: March 22
nd
, 1978
Gender: Male
Marital Status: Married