Project 3

1. Research
Ryan Craft

2. Existing Product
• Halloween (2018 Trailer)
• https://www.youtube.com/watch?v=ek1ePFp-nBI
• The first 5 seconds runs threw what is going to happen in the movies with quick flashes
• When the mask is shown the dogs start barking and people start laughing showing that they
are in a mental institution of some sort
• Shows that it leads on from the film in 1978 but does not follow any other films after the first
• The look of the mask makes it look old so that the audience knows it was along time since
the first time Mike Myers got arrested.
• At the end it shows the killer in the position of stabbing someone as she tries to close a door.
• Where Mike is being kept is very secured by guys armed with machine guns and they are all
handcuffed down to the floor so they cant escape.
• The scene with the teeth being dropped shows that it is a horror movie and when the many
character Laurie tries to shoot mike but shoots a mirror shows how dangerous he is as he
cant be killed.
• The scene of the guy laying down on the floor shows that he will kill anyone who gets in his
way.
• The bunker that is beneath Lauries how can show how prepared she was for Mike to escape
the Prison.

3. Existing Product
• Saw (2004 Trailer)
• https://www.youtube.com/watch?v=vPP6aIw1vgY
• The first 3 seconds show a small trailer before the big trailer begins.
• The tape recorder shows links to the original series Saw.
• It has the voice of the original Jigsaw which builds up suspense about weather he did die or
not.
• The dead body which has been hanged in public shows how there is a lot of violence threw
out the movie. The close up of the saw blade shows blood on it showing more violence in the
trailer.
• The sharp objects coming down from the ceiling shows Jigsaws intelligence for his traps.
• The puppet which comes out relating to Saw and also makes the movie look more creepy to
scare his victims.
• Pig face has returned to the movie once again showing the link to the Saw franchise.

4. Existing Product
• Friday the 13th (2009 DVD Cover)
• The clothing of the main character makes him look scary
because of how ripped his coat is in the poster, but by how he
is carrying a machete with him. The hockey mask can also
show how he is violent as hockey is a violent sport
• The background shows the setting of the forest near Crystal
Lake. You can also tell it will be good as there is a well known
Horror producer who is producing the film.
• The title has been included in red which connotes the amount
of blood that will be included in the horror movie.
• Not much writing shows how the killer never speaks but also
that the fans are speechless because of how good it is.
• It appeals to the audience as people can tell that it leads on
from the original film in 1980 by what the title is and by the
main character on the front cover of the poster, so they have
an idea of weather they are going to watch it or not. (Tells a
little bit about the story in the poster)

5. Existing Product
• Texas Chainsaw 3D (2013 poster)
• The misty background showing that it wants you to focus on
the main character. The darkness can also show the
horror/slasher genre by how darkness can represent death.
• The title ‘Texas Chainsaw 3D’ shows that the film has the same
aspect as the original Chainsaw Massacre in 1974, but also by
the same main character, Leatherface, on the front cover
holding the chainsaw. The tag line ‘EVIL WEARS MANY FACES’
shows how he might take other peoples faces and put them
on. The release date ‘January 4th’ makes the audience more
aware of its release so they know when to look for the tickets
in cinemas.
• The way the character is stood shows superiority as the
camera is looking up at Leatherface making the killer look even
more scary. The chainsaw shows it as old and looks warn out,
making it look like it has been used a lot maybe showing that
he has killed a lot of people using the same chainsaw.
• The audience would want to watch the movie by the detail
that has been used in the poster and also by the movie name
as the audience will have an idea of what the movie is about if
they have seen any other Chainsaw Massacre movie or
Leatherface.

6. Existing Product
• The Purge: Anarchy (2014 poster)
• The white stars and stripes are used to represent that it is
about American politics. The tag line shows that the concept
of the film is because of the American population
• The main part of the poster has got people wearing masks
showing that there could be violence, as stereotypes say that
criminals cover there face up. Some of the people have got
weapons like a baseball bat.
• The background being dark shows how it is a sad day for the
American population because of what is happening. The
people in the background can show that maybe there is a gang
of people on there way to kill someone.
• The guy in the centre of the poster holding a gun shows how
he is prepared to kill anyone who gets in his way.
• The title having ‘Anarchy’ shows how there is something
political about the movie as well as all of the people who get
slaughtered.

7. Existing Product
• Friday the 13th Part 2 (1981 poster)
• The decapitated head shows that part 2 carries on from
the first movie as the tag line says ‘The body count
continues…’ meaning the amount of people who die
carries on. The head also shows it carries on from the
first as it was the killer Pamela Voorhees and that is her
head after she was decapitated. The jumper in front of
the head and the candles shows that there is a shrine for
the late killer.
• The audience would be confused about who did this to
Pamela as there was only one person who survived the
night and was taken straight to hospital so could not of
done this. This also makes the audience wonder who the
new killer will be in the franchise as the character in the
first has already died.

8. Existing Product
• Leatherface: The Texas Chainsaw Massacre 3 (1990 DVD
Cover)
• The black background shows how the character is evil since the
connotations of the colour black means they are a villain.
• The writing on the chainsaw says ‘The saw is family’ which
shows a little bit of the plot as you now can see that it was
originally his family who killed innocent civilians. It also
suggests that they class the weapon as a family member,
maybe its because it kills like the rest of there family.
• The mask which is just visible shows how scary he looks
making the audience more scared of his character.
• The tag line ‘he puts the teeth in terror’ shows how the movie
is horror

9. Existing Product
• Halloween (1978 Trailer)
• https://www.youtube.com/watch?v=xHuOtLTQ_1I
• The darkness of the trailer being set at night .
• Starts of with what happens at the start of the movie.
• Calling the killer evil shows how terrifying the movie will be.
• The dead body with Judith Myers grave stone behind it shows the killer as a psychopath
• The killers face has not been show as it hides behind a mask showing how he does not want
to be seen.
• The slow walk from the killer to catch up too Laurie Strode builds up suspense for the
audience on weather he catches the injured victim.
• Builds up suspense by not showing weather she escaped.

10. Research Analysis
• What common features do the researched
products have?
• The title is usually red and most of them
either cover the killers face of have a mask on.
• What aspects of the research will you include
within your on work?
• The mask idea with a black background
covering the killers face.

11. Questionnaire Analysis

12. • Observation: Jigsaw being original and
never done before makes people fear him.
• What this says about my audience: My
audience likes original scary ideas rather
than the same over used idea.
• How will your product appeal to this
audience: My idea has a lot of jump scares.
Audience
Research
Person 1 Part 1

13. Audience
research
Person 1 Part 2
• Observation: They like more bloody,
painful deaths.
• What this says about my audience: My
audience likes more of a slow death so
the kill scenes are extended.
• How will your product appeal to this
audience: most of the deaths in my idea
are painful deaths.

14. Audience research
Person 2 Part 1
• Observation: Like suspense in Horror movies.
• What this says about my audience: It shows how
they like to be left on the edge of there seat.
• How will your product appeal to this audience:
There is a lot of suspense.

15. Audience research
Person 2 Part 2
• Observation: Likes quick deaths.
• What this says about my audience: they
like them to have blood gush out straight
after injuring there victim.
• How will your product appeal to this
audience: There is a lot of blood.

16. Audience research
Person 3 Part 1
• Observation: Likes a scary costume.
• What this says about my audience: They
like the character to look like a
stereotypical serial killer.
• How will your product appeal to this
audience: My main character looks like a
stereotypical killer.

17. Audience research
Person 3 Part 2
• Observation: Unusual good ways to kill
someone.
• What this says about my audience: IT
shows how they like a slow painful
death.
• How will your product appeal to this
audience: Mine has a lot of slow deaths.

18. Audience research
Person 4 Part 1
• Observation: Costume makes it scary if its
realistic
• What this says about my audience: They can
get scared easily.
• How will your product appeal to this
audience: My movie idea will get you scared
easily.

19. Audience research
Person 4 Part 2
• Observation: Realistic is the
scariest.
• What this says about my
audience: If it is based on a true
event it is more terrifying.
• How will your product appeal to
this audience: Mine is realistic in
what happens.

20. Audience research
Person 5 Part 1
• Observation: Music builds the movie
• What this says about my audience: The
storyline is a key part of making a good
horror movie.
• How will your product appeal to this
audience: I think I have a great storyline
which is a bit different.

21. Audience research
Person 5 Part 2
• Observation: Most deaths are
guns.
• What this says about my
audience: This says that they
watch similar movies with a
similar storyline.
• How will your product appeal to
this audience: The storyline
carries on threw out the
franchise.

22. Audience research
Person 6 Part 1
• Observation: they like unexpected
events
• What this says about my audience: they
like to guess what is going to happen.
• How will your product appeal to this
audience: a lot of unexpected things
happen which includes the plot.

23. Audience research
Person 6 Part 2
• Observation: They like more of a comedy as well as
horror
• What this says about my audience: They like painful
deaths
• How will your product appeal to this audience: In
my movie most deaths are painful.

24. Audience research
Person 7 Part 1
• Observation: like original characters
• What this says about my audience: like painful
and slow deaths
• How will your product appeal to this audience:
My movie idea has an original idea along with
slow, painful deaths.

25. Audience research
Person 7 Part 2
• Observation: don’t take notice on movie
posters.
• What this says about my audience: They like
original ideas.
• How will your product appeal to this audience:
mine is very original with the storyline,
costumes and characters.

26. Audience research
Person 8 Part 1
• Observation: likes suspense
• What this says about my audience: They like
jump scares
• How will your product appeal to this audience:
There will be a lot of jump scares in my movie
idea

27. Audience research
Person 8 Part 2
• Observation:
• What this says about my audience: They don’t
like horror franchises
• How will your product appeal to this audience:
Mine follows on from each other so does not
loose originality.

28. Audience
research
Person 9 Part 1
• Observation: The storyline is a key part of a Horror
movie
• What this says about my audience: They like a
more constructed movie.
• How will your product appeal to this audience:
The storyline has been carefully thought threw in
detail so the storyline makes scene.

29. Audience
research
Person 9 Part 2
• Observation: They fear human like masks
• What this says about my audience: They like a
slow death as a hammer could take a while to
kill.
• How will your product appeal to this audience:
Most deaths are slow and painful in my movie
idea.

30. Audience research
Person 10 Part 1
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

31. Audience research
Person 10 Part 2
• Observation: likes a good storyline
• What this says about my audience: Likes a gory
death
• How will your product appeal to this audience: I
have got a lot of gory deaths

32. Audience research
Summary
• Question 1: 73.33% of people who did my quiz where male.
• Question 2: The age range was split but 40% of them where between 21
and 25.
• Question 3: Most of them like a good storyline and a scary costume.
• Question 4: It is split but 40% fear Jigsaw the most out of the options.
• Question 5: People in my survey get scared easier when it is realistic.
• Question 6: People think the best horror franchise is Saw because of how
original the idea is.
• Question 7: The scariest weapon a killer could have on my survey is a
Chainsaw with 60% voting it.
• Question 8: the scariest mask for a killer is a human style mask witch has
53.33% and then a clown mask not far behind with 33.33%.
• Question 9: there has been a lot of great unusual ways people have been
killed including traps from Saw.
• Question 10: a lot of the people who did my questionnaire did not know
what there favourite movie poster is but some people have put jaws.

33. Interviews

34. Interview 1
• What do you think horror movies lack?
• I think that they don’t really use as much gore in
most movies as they did back in the 80s.
• What is the most iconic horror franchise and
why?
• Saw because of the storyline continuing threw
out the franchise even the latest part of the
franchise which came out a lot later to the
others.

35. Interview 1
• Observation: They prefer more of a bloody
movie
• What this says about my audience: They like
old fashioned movies from the 70s and 80s.
• How will your product appeal to this
audience: The amount of blood and gore
which is being used is a lot more bloody than
recent movies.

36. Interview 2
• What do you think horror movies lack?
• From the movies I have seen not many horror
movies have shocking twists that change the
story.
• What is the most iconic horror franchise and
why?
• The Friday 13th franchise because of the
originality of the movies and by how each movie
changes the focus a little bit.

37. Interview 2
• Observation: The most iconic movie franchise
start in the 80s.
• What this says about my audience: They like
the originality in the movies storylines.
• How will your product appeal to this
audience: My idea is original just like that
person likes.

38. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
18+ • There will be a lot of violence on the posters
and DVD cover which will present my movie.
Gender
Male • The main characters are male including the
killer.
Psychographic
Interested in
Horror movies
• The genre of the movie is horror.
Social Status
Middle Class • The main characters will be a middle class
family.

39. Research Evaluation

40. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research: It gave me an idea of what I could possibly do for
the DVD cover and poster.
– Questionnaires: It shows what each age group and gender like. This
helped me find the right idea for the age group and gender.
– Interviews: It helped me see what struggles there are in horror movies
so I don’t make any mistakes like other movies.

41. Research Evaluation
– What sort of a response did you get?
– Most resposes where about the lack of blood, gore but also about the
storyline. Most like an original storyline which leads on to the next movie.
– How did you distribute your survey? Give an advantage and a disadvantage
– I sent it to family and friends on social media. It took quite a while as I needed
to find people who like the horror genre so I have more of an idea of what I
need to improve.