The documents summarize predictions from NBA analysts and podcasts about the 2019 NBA playoffs and trades. Isaiah Thomas predicts the Eastern Conference will be close and discusses potential trades. One podcast has the Lakers making the Western Conference finals while another picks the Trail Blazers. There is disagreement over whether the Clippers trading Tobias Harris was a good move. The target audience for discussing this content is male NBA fans ages 15+ who are loyal to their favorite teams and players.
2. Existing Products
• The 76ers are all in for the championship
• Brooklyn have a better chance than New York
• Bad idea for Tobias Harris being traded to
76ers
• The eastern conference will be close
• Don’t think Lakers will do well
Link to the podcast/documentary; https://www.youtube.com/watch?v=L8k5I1GKsSc
3. Existing Products
• Prediction for NBA playoffs by NBA legend
Isaiah Thomas
• Talks about who is likely to be traded
Link to the podcast/documentary; https://www.youtube.com/watch?v=5mmFA84ctkY
4. Existing Products
• Stephen A chooses Lakers to go the western
conference finals (win 50+ games)
• Other person believes Portland will go to the
west finals
• Houston wont face Lakers in playoffs
Link to the podcast/documentary; https://www.youtube.com/watch?v=nc0g00zqIFs
5. Research Analysis
• What common features do the researched
products have?
– They all have a similar opinion on who they think
will be in the NBA playoffs
• What aspects of the research will you include
within your on work?
– One of the podcasts talk about the Clippers doing
a bad trade by trading Tobias Harris but the others
think it was a god move
7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15+ • They will be a little bit of swearing during
the podcast
Gender
Male • The NBA are male superstars so men can
relate to it more
Psychographic
Belonger • Being loyal to there team and there
favourite players
Social Status
Type A • Respond to messages about there product
(NBA)
Editor's Notes
Choose a product similar to your own and discuss it
Use of audio- what do they include and to what effect- sound effects, music, voice over.
Content of voice over- what do they talk about, language used (formal/informal), etc
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a product similar to your own and discuss it
Use of audio- what do they include and to what effect- sound effects, music, voice over.
Content of voice over- what do they talk about, language used (formal/informal), etc
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a product similar to your own and discuss it
Use of audio- what do they include and to what effect- sound effects, music, voice over.
Content of voice over- what do they talk about, language used (formal/informal), etc
Audience appeal- how does it make its audience want to buy/watch/play it?
