Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Explore Campbeltown social media presentation Oct 2013

411 views

Published on

Presentation on social media for small businesses, delivered by Vindicat to Explore Campbeltown, October 2013. Includes how to use Facebook and Twitter

Published in: Social Media, Technology, Business
  • Be the first to comment

  • Be the first to like this

Explore Campbeltown social media presentation Oct 2013

  1. 1. Go social Social media for small businesses
  2. 2. Introducing Jo Smith
  3. 3. Today's plan ● What is social media and who's using it? ● How does it fit in the marketing mix? ● Facebook ● Twitter ● Keeping track of it all ● What if it all goes wrong?
  4. 4. What do we mean by social media? Your turn
  5. 5. The differences explained?
  6. 6. We’ve been here before
  7. 7. Do we have to? Your turn
  8. 8. Some stats 80 per cent of UK homes have internet access (source: Ofcom, October 2012) 58 per cent of UK adults have a smartphone 46 per cent of UK homes over 65 have internet access 64 per cent of UK adults have changed how they communicate 58 per cent of people with internet access download social media apps
  9. 9. Some stats (source: Directional Research, Jan 2013) 69 per cent of people who had good customer service interactions were happy that their customer service complaint was resolved quickly 67 per cent of people who had bad customer services interactions blamed the length of time to resolve them.
  10. 10. The (traditional) marketing mix Advertising Public relations Publicity Promotion
  11. 11. How is social different? ● Personal ● Dialogue ● Immediate ● Free ● You're in control – or not ● 24/7 Your turn
  12. 12. Know your target Your turn
  13. 13. Who's using social media?
  14. 14. Source: Mashable April 2013
  15. 15. I don't have time I've got nothing to say Does it have to be me? What if no-one responds?
  16. 16. Some Facebook stats ● Daily active users have reached 665 ● Monthly active users have passed 1.1 ● ● million billion 751 million mobile users access Facebook every month Mobile only active users total 189 million 80 percent of social media users prefer to connect with brands through Facebook. (source: Business2Community) ● A whopping 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook. (source: Business2Community) More stats on Huffington Post
  17. 17. Potential for businesses is huge How can you stand out? How can you engage?
  18. 18. Facebook users in Kintyre Total population (2011) 5144 ● Campbeltown – 3000 ● Machrihanish – 60 ● Southend – 360 ● Carradale – 140 ● Tarbert – 540 ● Ardrishaig - 450 ● Lochgilphead – 1960 ● Ardrossan - 4600 Total (local) Facebook users: ● ● ● 3560 – Campbeltown 4100 including Tarbert 6510 including Lochgilphead and Ardrishaig 11,110 including Ardrossan
  19. 19. Find your audience Your turn
  20. 20. Facebook – for people
  21. 21. Facebook – pages
  22. 22. People versus pages ● For private individuals ● For businesses, ● Have friends ● Have 'likes' ● Can pro-actively interact with individuals ● Can only make general posts or reply to others ● Can join groups ● Can't join groups ● Privacy settings ● See user stats Your turn
  23. 23. Who sees your posts?
  24. 24. Facebook moves the goalposts
  25. 25. Share the love... ...take advantage of your friends
  26. 26. Your turn
  27. 27. How to keep 'em coming ● ● ● ● ● Ask a question ● Keep it short Have a poll ● Use images Tip of the day ● Use video Keep it local ● Use your customers Shout outs ● Use the experts ● Acknowledge mentions ● Create events Your turn
  28. 28. Some of my favourites ● Bute and Cowal Vets ● Say it with Brownies ● Little Pet Biscuit Company ● Premier Equine
  29. 29. Back in 10 minutes
  30. 30. Twitter ● 140 characters ● Share links ● Share pictures ● Direct contact to public figures ● It's published – watch for the legals ● It's about quality, not quantity Your turn
  31. 31. Twitter – great for... ● Fast moving news ● TV events ● Picking people's brains ● Rumours ● Getting yourself into trouble
  32. 32. Get started ● ● ● Choose your user name - carefully Write your profile Personal or business? ● Start following ● Get involved ● Get excited ● Keep it going
  33. 33. What's trending?
  34. 34. Hashtags # ● ● ● ● Group posts together Indicate irony or humour Use the tab to see what's trending Use it to join a conversation ● Track your tweets ● Be careful.... #aurora Your turn
  35. 35. What works for business
  36. 36. Easy sales?
  37. 37. Twitter etiquette ● ● ● Content – relevant, interesting, clean! Frequency and timing RT, MT, HT and via (good reasons to stay under 140 characters) ● Sharing links ● Sharing pictures ● Twitter etiquette - via Mashable
  38. 38. Separate personal and business? Your turn "The message has to be: 'We trust you with a baton and with the right to take away someone's liberty, I think we can trust you with a Twitter account', ” Gordon Scobbie, former DCC Tayside Police and ACPO SM advisor
  39. 39. Keeping track of it all ● You can automate ● Careful! - Autotweets can be out of time ● Facebook and Twitter don't always mix
  40. 40. Meet Lee Pearson
  41. 41. Keeping track of it all ● Hootsuite ● ● ● Tweetdeck ● Twilert ● Google ● Twitter lists ● ● Whatthetrend Tweetreach Storify Facebook page stats
  42. 42. Hootsuite
  43. 43. Tweetreach
  44. 44. Tweet reach report
  45. 45. #fail – What if it all goes wrong? Your turn
  46. 46. Social media response assessment flowchart Assessment Discover blog posting about your org. Is it positive? yes TROLLS Is it a site dedicated to bashing your org? Evaluation Concur A factual and well cited response may agree or disagree with the post, provided it is not negative You can agree with the post, let it stand or provide a positive review Do you want to respond? No Let the post stand – no response Response No yes MONITOR Don’t respond to specific posts No RAGER Is this a rant, joke, ridicule or satire? No MISGUIDED Are the facts incorrect? yes FIX THE FACTS Respond on the comment board with correct facts No yes SHARE SUCCESS Share the blog with other yes UNHAPPY CUSTOMER Is this the result of a negative experience from one of your customers? yes RESTORE REPUTATION Rectify the situation, respond and act on a solution No FINAL EVALUATION Base response on circumstances, influence and prominence of blogger Will you respond? yes yes Response considerations TRANSPARENCY Make sure company connection is clear SOURCES Include or state your evidence eg links or other references TIMING Take time to create a good response. Don’t respond in anger. TONE Make sure your tone reflects the council’s professional approach INFLUENCE Focus on the most influential blogs – don’t respond to all Adapted from USAF blog response flow chart
  47. 47. #fail #susanalbumparty sus anal bum party SusanAlbumParty #nowthatchersdead
  48. 48. My top tips ● Be authentic ● Engage – don't broadcast ● Grammar is your friend – not the wife of Grandpa ● Keep it short ● Keep an eye on it ● Acknowledge fast, respond slow ● The product is free – but time costs money
  49. 49. Any questions? Jo Smith, Vindicat, 07825 413 543 jo@vindicat.co.uk @geordiejo_jo @vindicatpr Vindicat on Facebook None the Wiser

×