How to use LinkedIn to build your sales and marketing personal brand

1. LinkedIn – Where Sales &
Marketing Meet

3. • First digital
impression
• Business
focus
• Extensive
data
© Paul Copcutt Unlimited 2015-2016

4. © Paul Copcutt Unlimited 2015-2016

5. 92% of buyers will delete a
message if they do not know the
sender

7. 50% of LinkedIn members more likely to buy
from company that’s active on the platform
63% of C-level, VP & Executive used LinkedIn to
support their purchase decisions in the last year.
• 80.33% LinkedIn
• 12.73% Twitter
• 6.73% Facebook

8. 1800

9. What POKEMON Can Teach You
About Personal Branding on
© Paul Copcutt Unlimited 2015-2016

10. 46% of professionals do not feel
confident talking about their
achievements

11. 40% say difficult to describe
what they do for a living

12. 53% feel like its bragging

13. 52% rather talk about others
achievements than their own

14. 76% agree difficult to overcome a
bad first impression

15. • Profile
• Online impression
• Keep at it
• Expertise
• Mine the data
• On Brand
• Network

16. Profiles that are 100% complete
get 46% more views than those
that are not.

18. © Paul Copcutt Unlimited 2015-2016
21x

20. 65% of professionals agree an online impression
is as important as a face to face one

22. It takes 20 posts a month to reach
60% of your LinkedIn audience

24. Listing your skills increases views
by up to 13x and listing your top 5
relevant skills will increase your
chances of being messaged by up
to 31x

28. 87% of
recruiters
want to see
your
personality
reflected in
your profile

29. © Paul Copcutt Unlimited 2015-2016

30. Create +
Curate +
Connect
=
Culture

31. © Paul Copcutt Unlimited 2015-2016
LinkedIn measures your ‘interest’
factor and others assess
how credible you are with that
visibility

34. paul@paulcopcutt.com
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