REal estate investing branding and marketing

1. Be a Winner in the REI
Marketing Game

4. +

5. BRAND YOU

6. Unique Promise of Value

7. The World’s Strongest Brands
Source: InterBrand

9. Name the Coffee Store
• Choose three words
that you feel best
describes the coffee
store – good or bad,
that the rest of the
room can guess who it
is WITHOUT knowing
the name.
60 Seconds

13. “85% of your financial success is due to your
personality, ability to communicate, negotiate and
lead. Only 15% is dependent on technical skills”
Carnegie Institute of Technology

14. How do others describe you?
Functionally/Rationally
Emotionally

15. Adjectives

16. What is YOU
Your Operating Uniqueness?
• Adjectives that best
describe you with at
least one Emotional
• Choose your top skills
and strengths

19. Target Audience & Impact
• Who is the main target audience you want to
reach?
• What is the impact you have on them or for
them?

20. Marketing
1. Pick one media and
get really, really good
at it.
2. Pick one specialty
and become known
for it.
And 3…………

21. • Do NOT
ignore
LinkedIn
But do not do
this….or
this….or this….

22. Clarity, Consistency, Context,
Always a call to action
Don’t tell everyone
Check the settings….or the setting

23. “No longer can you
just let your work
speak for itself,
you have to own
the definition of
who you are.”

24. paul@paulcopcutt.com
Get the FREE LinkedIn Report
www.paulcopcutt.com/REITE
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LETS STAY IN TOUCH…….