This document outlines steps for discovering and communicating your personal brand, including developing a personal brand statement. It discusses defining your uniqueness through strengths, attributes, and skills. The process also involves identifying your target audience and impact, and crafting a brand statement template. Additional sections provide guidance on communicating your brand online and through social networks, and developing an action plan with measurable goals. The overall workshop aims to help individuals understand and promote their personal brand.

1. Discovering and Communicating
Your Personal Brand

2. “My work speaks for itself

6. “No longer can you
just let your work
speak for itself,
you have to own
the definition of
who you are.”

7. UNIQUE POSITIONING

8. How do you introduce yourself?

10. Todays Objectives
• Brand history
• Personal branding foundation
• Personal brand assessment
• Personal brand statement
• Online Brand
• Next step actions

11. Rebel Voice™ Formula
PAGE 12

12. WHAT IS A BRAND?

13. Unique Promise of Value

14. The World’s Strongest Brands
Source: InterBrand

17. Name the Coffee Store
• Choose three words
that you feel best
describes the coffee
store – good or bad,
that the rest of the
room can guess who it
is WITHOUT knowing
the name.
60 Seconds

20. WHAT IS PERSONAL BRANDING?

21. “85% of your financial success is due to your
personality, ability to communicate, negotiate and
lead. Only 15% is dependent on technical skills”
Carnegie Institute of Technology

25. BRAND YOU

26. PERSONAL BRAND FOUNDATION -
APPOINTING YOUR VP’S

27. Reflection
Step 1
Rebel Voice
Formula

32. Reflection
Step 1
Rebel Voice
Formula
Vision, Purpose
Values, Passion

33. YOUR UNIQUENESS – STRENGTHS,
ATTRIBUTES & SKILLS

34. Energy
Step 2
Rebel Voice
Formula

35. How do others describe you?
Functionally/Rationally
Emotionally

36. Measures how others perceive you at your best.

38. How do others describe you?
• Choose three words
that you feel best
describe YOU from
assessment or list on
page 4
• Choose at least one
Emotional attribute
3 minutes

39. Visionary
Leader-like
Persuasive
GUT

40. Name the Celebrity
1. Identify three words related to that celebrity
2. Who is their target audience?
3. What is the impact that they have?
4. Now combine those three answers in to a tagline
to describe the celebrity that the rest of the room
can guess who it is.

41. Workbook page celebreity exercise
PAGE 2

42. Name the Celebrity
1. Identify three words related to that celebrity
2. Who is their target audience?
3. What is the impact that they have?
4. Now combine those three answers in to a tagline
to describe the celebrity that the rest of the room
can guess who it is.
5 Minutes

43. Energy
Step 2
Rebel Voice
Formula
Strengths

47. What are your unique skills?
• Choose 3-5 skills that
you are best known for.
• Try to find one that is
NOT necessary to do
what you do or aspire
to do.
• Revisit the attributes
based on the
assessment
5 minutes

48. Energy
Step 2
Rebel Voice
Formula
Attributes
Skills
Strengths

49. YOUR TARGET AUDIENCE &
THE IMPACT YOU HAVE

52. Target audience &
Impact
1. Who is the main target audience you interact
with every day?
2. What is the impact you have on them?
1. Fill in your workbook.

53. Workbook impact page

54. Target audience &
Impact
1. Who is the main target audience you interact
with every day?
2. What is the impact you have on them?
1. Fill in on Page 7 of your workbook.
3 minutes

55. PERSONAL BRAND STATEMENT

56. Biography
Step 3
Rebel Voice
Formula

57. Personal Brand Statement
Personal Brand
Statement
Profile/Bio
Networking
Social Situations
Interviewing

58. Through a combination of enthusiasm and
strong focus I energize and align marketing
teams.
This results in acceleration of processes, and
growth in profits.

59. Through my global exposure and experience, I
appreciate and champion the need and benefits of
diversity to improve the company, business and
community.

60. Not afraid to set the tough direction
that will have lasting impact for the
company, I challenge the leaders and
staff to be bold in their behaviours,
actions and decisions through
collaboration.

61. Personal Brand
Statement
From all your answers so far use the template to
draft your personal brand statement.
5 Minutes

62. Workbook PBS page

63. Personal Brand
Statement
From all your answers so far use the template to
draft your personal brand statement.
5 Minutes

64. Practice Your Statement
1. In threes, practice your personal brand
statement with two others.
2. Have one person have a conversation, the
other listen and provide one helpful point of
feedback.
3. Exchange roles
7 Minutes

67. COMMUNICATING YOUR PERSONAL
BRAND

68. Exposure
Step 4
Rebel Voice
Formula
Communication

71. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

73. "It's always
showtime.“
—David
D'Alessandro,

74. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”
• Clarity
• Consistency
• Constantly
© Paul Copcutt Unlimited 2015-2016

75. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

84. Legacy
Step 5
Rebel Voice
Formula
Action Plan

85. What Next?

86. Action Plan
1. Commit to 2 actions you plan to take in next
30 days.
2. Identify when these are going to happen.
3. Find someone to check in with and to hold
you accountable.

88. Action Plan
1. Commit to 2 actions you plan to take in next
30 days.
2. Identify when these are going to happen.
3. Find someone to check in with and to hold
you accountable.

89. YOUR ONLINE BRAND

96. © Paul Copcutt Unlimited 2015-2016

97. © Paul Copcutt Unlimited 2015-2016

99. • First digital
impression
• Where
people check
you out
• Expand your
network
© Paul Copcutt Unlimited 2015-2016

100. ADD SOME ONLINE ACTION TO
YOUR PLAN

102. @paulcopcutt
paul@paulcopcutt.com
Access the slides and resources
www.paulcopcutt.com/BUSUPB
http://ca.linkedin.com/in/paulcopcutt