Personal brand Keynote

1. Building Your Personal
Leadership Brand

3. WHAT IS PERSONAL BRANDING?

7. BRAND YOU

8. Rebel Voice™ Formula

9. WHAT IS A BRAND?

10. Unique Promise of Value

11. The World’s Strongest Brands
Source: InterBrand

12. PERSONAL BRAND FOUNDATION -
APPOINTING YOUR VP’S

13. Reflection
Step 1
Rebel Voice
Formula

15. Reflection
Step 1
Rebel Voice
Formula
Vision, Purpose
Values, Passion

16. YOUR UNIQUENESS – STRENGTHS,
ATTRIBUTES & SKILLS

17. Energy
Step 2
Rebel Voice
Formula

19. Name the Coffee Store
• Choose three words
that you feel best
describes the coffee
store – good or bad,
that the rest of the
room can guess who it
is WITHOUT knowing
the name.
60 Seconds

23. Energy
Step 2
Rebel Voice
Formula
Attributes
Skills
Strengths

24. How do others describe you?
Functionally/Rationally
Emotionally

25. Adjectives

27. What is YOU – Your Operating
Uniqueness?
• Adjectives that best
describe you with at
least one Emotional
• Choose your top skills
and strengths
5 minutes

28. Energy
Step 2
Rebel Voice
Formula
Attributes
Skills
Strengths

30. Energy
Step 2
Rebel Voice
Formula

31. YOUR TARGET AUDIENCE &
THE IMPACT YOU HAVE

32. Energy
Step 2
Rebel Voice
Formula
Target
Audience
& Impact

35. Target audience & Impact
• Who is the main target audience you interact
with every day?
• What is the impact you have on them or for
them?

36. PERSONAL BRAND STATEMENT

37. Biography
Step 3
Rebel Voice
Formula

38. Personal Brand Statement
Personal Brand
Statement
Profile &
Resume
Formal
Networking
Social Situations
Interviewing

39. Through a combination of enthusiasm and
strong focus I energize and align engineering
teams.
This results in acceleration of processes, and
growth in profits.

40. Through my global exposure and experience, I
appreciate and champion the need and benefits of
diversity to improve the company, business and
community.

41. Not afraid to set the tough direction
that will have lasting impact for the
company, I challenge the leaders and
staff to be bold in their behaviours,
actions and decisions through
collaboration.

42. Biography
Step 3
Rebel Voice
Formula
Personal
Brand
Statement

43. Personal Brand Statement
• Look at all the answers you completed so far
• Use the template to draft your personal brand
statement.

45. UNIQUE POSITIONING

47. “Not
making a
decision,
is a
decision”

49. CONNECTING YOUR PERSONAL
BRAND TO GM BEHAVIORS

50. THINK CUSTOMER
KNOW SELF & HOW SEEN

52. INNOVATE NOW
UNIQUE ABILITIES

54. LOOK AHEAD
PLAN CAREER PATH

56. ONE TEAM
KNOW THEIR BRANDS

58. BE BOLD
‘BRAG’ YOUR ACCOMPLISHMENTS

60. IT’S ON ME
OWN YOUR DEFINITION

61. EvalYOUation

62. WIN WITH INTEGRITY
AUTHENTICITY,
THOUGHT LEADERSHIP
MEASURE IMPACT

63. • First digital
impression
• Where
people check
you out
• Expand your
network

64. Rebel Voice™ Formula

65. “No longer can you
just let your work
speak for itself,
you have to own
the definition of
who you are.”

68. paul@paulcopcutt.com
Access the slides and resources
www.paulcopcutt.com/GM2018
http://ca.linkedin.com/in/paulcopcutt
LETS STAY IN TOUCH…….