Managing Your Online Reputation
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This document discusses managing your online reputation and personal brand. It provides tips for using different social media platforms like Facebook, LinkedIn, Twitter, blogs and YouTube safely and effectively. Key points include developing a social media strategy and content plan, applying a "grandma test" to avoid inappropriate posts, and being aware that it only takes a short time to damage your reputation online. Examples are given of public figures like Stephanie Rice and Justine Sacco who faced backlash and job losses due to offensive social media posts. The document also covers privacy settings and the "right to be forgotten" for controlling your online presence.
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Managing Your Online Reputation
- 2. What’s your personal brand?
- 3. Google Yourself (Your living CV)
- 5. It takes 20 years to build a reputation and 5 minutes to ruin it Warren Buffett
- 6. Who cares? (Photo: Joe Logon via Creative Commons/Flickr) Friends Work Family (Grandma Test)
- 7. # FAIL Stephanie Rice Australia’s Golden Girl” peak of her career. posted a homophobic slur on Twitter. 'Suck on that f***ots" when Australia's rugby union team, the Wallabies, defeated South Africa's Springboks on Saturday. “I am not a person who judges others or speaks in a way that hurts others.” lost a lucrattive sponsorship deal
- 8. Justine Sacco IAC is a leading media and Internet company focused on the areas of search, applications, online dating, media and eCommerce. Sacco gained notoriety on Friday for the tweet she wrote before a trip to Cape Town, South Africa that offended many and generated loads of social media responses. The tweet read: “Going to Africa. Hope I don’t get AIDS. Just Kidding. I’m white!” As of Friday night, IAC had already removed her name from its website‘s media contacts list ahead of its official announcement of her employment termination and before she landed in Cape Town. Sacco’s tweet spread quickly on social media. For a time, #HasJustineLandedYet became the No. 1 non-promoted hashtag on Twitter while she was en route to Cape Town. It was also covered widely by both trade and consumer news sites. IAC has terminated the employment of Justine Sacco, its now former corporate communications staffer at the center of controversy over a tweet that the company viewed as “offensive.” #FAIL
- 9. • Goals (Passive or Thought Leadership?) • Messages/Themes • Tone of Voice/Conduct • Channels Strategy
- 10. Facebook
- 11. STRATEGY: • Be interesting and interested • Dinner table (not Boardroom) Facebook
- 12. RISK MANAGEMENT: • Keep Personal Profile private • Take care accepting strangers • Grandma test Facebook
- 13. LinkedIn
- 14. STRATEGY: • Network (grow yours) • Expertise • Endorse others • Join groups and conversations • Share content (add value) LinkedIn
- 15. RISK MANAGEMENT: • Keep it professional • ‘Boss’ test • Be timely • Be transparent (not creepy) LinkedIn
- 16. Twitter
- 17. Twitter STRATEGY: • Stay ‘On Message’ • Value-Add shares • Follow (and be followed) • @Back
- 18. Twitter RISK MANAGEMENT: • Be timely • #dontoverhashtag • Keep Private private
- 19. Blog
- 20. STRATEGY: • Thought Leadership • ‘Niche’ Theme • Original and curated content • Once a week/month Blog
- 21. RISK MANAGEMENT: • Moderate Comments (but don’t sensor) Blog
- 22. Youtube
- 23. STRATEGY: • See “BLOG” • Comment on other videos • Webcam OK • Use Microphone Youtube
- 24. RISK MANAGEMENT: • Don’t get defensive with comments • Keep private playlists private • Turn off “suggested videos” when sharing Youtube
- 26. Google+
- 27. Hootsuite
- 28. Hootsuite
- 29. Hootsuite
- 30. Klout
- 31. Klout
- 32. Klout
- 33. Klout
- 39. Google: right to be removed 14 May, 2014 http://www.telegraph.co.uk/technology/google/10827653/Search-aborted.html Mario Costeja Gonzalez (then 12,000 on the first day!)
- 40. Google: right to be removed
- 41. Don’t be a (Credit: (AP Photo/Jae C. Hong))