Personal branding workshop slides

1. Manage Your Career With
Personal Branding

2. “My work speaks for itself

3. “No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”

4. Todays Objectives
• Why personal branding?
• Brand history
• Personal branding foundation
• Fascinate - Your uniqueness
• Team Fascinate
• Personal brand statement
• Communication
• Personal brand online
• Next step actions

5. Rebel Voice™ Formula

6. Reflection
Step 1
Energy
Step 2
Biography
Step 3
Exposure
Step 4
Legacy
Step 5
Rebel Voice
Formula

7. WHY REBEL VOICE?

14. WHAT IS PERSONAL BRANDING?

18. WHAT IS A BRAND?
BRAND HISTORY

19. Unique Promise of Value

20. I’m a great
professional

21. I’m a great
professional

22. Trust me
he’s a great
professional

23. I’m a great professional
I’m a great professional
I’m a great professional

24. I understand that
you’re a great
professional

25. The World’s Strongest Brands
Source: InterBrand

27. PERSONAL BRAND FOUNDATION -
APPOINTING YOUR VP’S

28. Reflection
Step 1
Rebel Voice
Formula

33. Reflection
Step 1
Rebel Voice
Formula
Vision, Purpose
Values, Passion

34. YOUR UNIQUENESS – STRENGTHS,
ATTRIBUTES & SKILLS

35. Energy
Step 2
Rebel Voice
Formula

37. Name the Coffee Store
• Choose three words
that you feel best
describes the coffee
store – good or bad,
that the rest of the
room can guess who it
is WITHOUT knowing
the name.
60 Seconds

40. Energy
Step 2
Rebel Voice
Formula
Attributes

41. How do others describe you?
Functionally/Rationally
Emotionally

43. Name the Celebrity
1. Identify three words related to that celebrity
2. Who is their target audience?
3. What is the impact that they have?
4. Now combine those three answers in to a tagline
to describe the celebrity that the rest of the room
can guess who it is.
5 Minutes

44. How the World Sees You

46. Fascination is an intense focus
When you fascinate your listener,
you become most worthy of
attention

47. What is your fascination
advantage?
It is the way in which your
personality is most likely to add
value

51. “To become more successful don’t
change who you are, become more
of who you are”
Sally Hogshead

52. PAGE 4

53. PAGE 5

54. Strengths
1. On page 5 of your Fascinate Assessment read
through what is your highest and best value.
2. Fill in on Page 1 of your worksheet at least
one of those as a strength
3 Minutes

55. PAGE 6

56. Attributes.
1. Look at the 5 adjectives from Fascinate
Assessment – page 6.
2. Choose three that you think best describe
you and fill them in on page 1 of worksheet
3 Minutes

57. PAGE 8

58. PAGE 9

59. PAGE 10

60. Skills
1. Look at the “Where You Add Value” sections
from Fascinate Assessment – pages 9 & 10.
2. Choose three that you think best describe
you and fill them in on page 1 of worksheet
3 Minutes

61. PAGE 11

62. Weaknesses
1. Read through your dormant advantage on
page 11 of your Fascinate assessment.
2. Fill in on Page 1 of your worksheet a
summary of that as your primary weakness.
3 Minutes

63. PAGE 12

64. Your personality has a natural
specialty, just as the worlds top
brands have a specialty.

66. PAGE 13

67. CJ LLMS
SDT SN
KA
SW
MT
MB PL
JK
MANAGEMENT TEAM
WM

68. PAGE 13

69. JB
MS
SB
NM
AH
LL
MH
WL
RB
EXECUTIVE TEAM

70. CJ LLMS
SDT SN
KA
SW
MT
MB PL
JK
MS
MH RB JB NM
WM
SB
LL
WL
AH
COMBINED TEAMS

71. PAGE 13

72. Team Exercise
1. What are the main advantages of your
group?
2. Who can you call on in the group to
supplement your personal advantages?
10-15 Minutes

73. Combined Team Exercise
1. What are the main advantages of your full
team?
2. Who can you call on in the full team to
supplement your personal advantages?
10-15 Minutes

74. Energy
Step 2
Rebel Voice
Formula
Attributes
Skills
Strengths

76. Energy
Step 2
Rebel Voice
Formula

78. YOUR TARGET AUDIENCE &
THE IMPACT YOU HAVE

79. Energy
Step 2
Rebel Voice
Formula

82. Energy
Step 2
Rebel Voice
Formula
Target
Audience

85. Top
10
Leader
Actions

87. Energy
Step 2
Rebel Voice
Formula
Target
Audience
& Impact

88. Target audience &
Impact
1. Who is the main target audience you interact
with every day?
2. What is the impact you have on them?
1. Fill in on Page 1 of your worksheets.

89. PERSONAL BRAND STATEMENT

90. Biography
Step 3
Rebel Voice
Formula

91. Personal Brand Statement
Personal Brand
Statement
Profile &
Resume
Formal
Networking
Social Situations
Interviewing

92. Personal Brand Statement
With a personable approach and passionate
inspiration
I help independently minded professionals to be
innovative with their personal brands
through custom solutions.

93. Healthcare Leader
Through a combination of
enthusiasm and strong focus,
I energize and align healthcare
organizations and teams.
This results in sustainable
acceleration of processes,
reduction in waste, and
growth in profits.

94. Biography
Step 3
Rebel Voice
Formula
Personal
Brand
Statement

95. Personal Brand
Statement
1. Look at all the answers you filled in on
worksheet page 1
2. On page 2 use ONE template to draft your
personal brand statement.
15 Minutes

96. Practice Your Statement
1. In pairs, practice your personal brand
statement with the person next to you.
2. The other person please provide one helpful
point of feedback. Use feedback sheets
provided to aid listening.
3. Reverse roles
10 Minutes

98. Practice 2.0
1. Tweak your personal brand statement based
on the feedback received.
2. Find someone else in the room and practice
your statement. The other person please
provide one helpful point of feedback. Use
feedback sheets provided to aid listening.
3. Reverse roles
10 Minutes

100. COMMUNICATING YOUR PERSONAL
BRAND

101. Exposure
Step 4
Rebel Voice
Formula
Communication

105. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

107. "It's always
showtime.“
—David
D'Alessandro,

108. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”

109. 3 C’s of Branding
• Clarity
• Consistency
• Constancy

110. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

119. TAKING ACTION

120. Legacy
Step 5
Rebel Voice
Formula
Action Plan

121. Must Have NOT Nice to Have
1. Skillset – What can you do?
2. Experience – What have you
done?
3. Reputation – What are you
known for?
4. Attitude – How do you do
it?
5. Network – Who knows
you’re doing it?

122. Action Plan
1. On page 3 commit to 3 actions you plan to
take in next 30 days.
2. Identify when these are going to happen.
3. Find someone to check in with and to hold
you accountable.
10 Minutes

123. Action Plan
1. On page 6 commit to 3 actions you plan to
take in next 30 days.
2. Identify when these are going to happen.
3. Find someone to check in with and to hold
you accountable.
15 Minutes

124. First action…..

125. Action Plan
1. On page 6 commit to 3 actions you plan to
take in next 30 days.
2. Identify when these are going to happen.
3. Find someone to check in with and to hold
you accountable.
15 Minutes

126. YOUR ONLINE BRAND

132. "Going to Africa. Hope I don't get
AIDS. Just kidding. I'm white!"

135. Communicating Your Personal
Brand on LinkedIn

136. 3 MUST Do’s
• Headshot
• Headline
• Summary

137. ADD SOME ONLINE ACTION TO
YOUR PLAN

140. www.facebook.com/caree
rhacking
@paulcopcutt
paul@paulcopcutt.com
www.paulcopcutt.com/altumhealth
http://ca.linkedin.com/in/paulcopcutt