This document provides tips on how to build a personal brand on LinkedIn. It discusses why people may not personally brand on LinkedIn, such as feeling it is bragging or difficult to describe their work. However, personal branding on LinkedIn is important because 65% of professionals agree an online impression is as important as an in-person one. The document then gives three must-dos for personal branding on LinkedIn: use a headshot photo, complete your profile to get "All Star" status, and have an impactful headline beyond just a job title. It also lists three mistakes to avoid, such as using generic invitation messages, and provides three secret tips, like checking your LinkedIn SSI score and using a

1. How to Build Your Personal Brand
on LinkedIn

3. • First digital
impression
• Where
people check
you out
• Expand your
network

4. • Why WE DON’T
personally brand on
LinkedIn
• Why we MUST
personally brand on
LinkedIn
• 3 Must Do’s,
• 3 Mistakes To Avoid
• 3 Secret Hacks
• Details on how to get a
FREE copy of the “5
Steps to Boosting Your
Presence on LinkedIn”

5. “No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”
Paul Copcutt © Paul Copcutt Unlimited 2015-2016

6. • 46% of professionals do not feel confident
talking about their achievements
Why WE DON’T personally brand
on LinkedIn?

7. • 40% say difficult to describe what they do for a
living
Why WE DON’T personally brand
on LinkedIn?

8. • 53% feel like its bragging
Why WE DON’T personally brand
on LinkedIn?

9. • 52% rather talk about a colleagues
achievements than their own
Why WE DON’T personally brand
on LinkedIn?

10. • 76% agree difficult to overcome a bad first
impression
Why WE DON’T personally brand
on LinkedIn?

11. Why personally brand on LinkedIn?
• 65% of professionals agree an online
impression is as important as a face to face
one

12. Why personally brand on LinkedIn?
It is not a case of feeling like you are bragging, it
is about being authentic and then boils down to
how interesting you are.
Personally brand your profile – then its about…
Creating,
Curating,
Connecting

13. Why personally brand on LinkedIn?
• Profiles that are 100% complete get 46% more
views than those that are not.

14. Why personally brand on LinkedIn?
• Having a profile photo increases profiles views
by up to 21x

15. Why personally brand on LinkedIn?
• Listing your skills increases views by up to 13x
and listing your top 5 relevant skills will
increase your chances of being messaged by
up to 31x

16. Why personally brand on LinkedIn?
• It takes 20 posts a month to reach 60% of your
LinkedIn audience

17. Why personally brand on LinkedIn?
• 87% of recruiters want to see your personality
reflected in your profile

18. It’s about your ‘interest’ factor and
how credible you are with that visibility

20. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”
• Clarity
• Consistency
• Constantly

28. 3 MUST Do’s
• Headshot
• All Star
• Headline

29. Be sure your headshot
represents you and
your personal brand

30. Get your profile to All Star status as a minimum

31. • Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Guru
• Social Media Swami
• Public Happy Maker
Be more than just your job title

32. 3 MISTAKES to avoid
• Invitations
• Turn Off’s
• Dr. No No

33. Get personal with your invitations –
don’t use generics

34. Turn off notifications when
you are changing your profile

35. Watch out for the fakes and spammers
7 Ways to Spot a Fake Profile – article on LinkedIn - http://bit.ly/falseprofiles

36. 3 Secrets
• SSI
• Header image
• Be disorganized

37. Check out your LinkedIn SSI Score

38. Personally brand your header image

39. Put your top 10 skills in the order
you want to be known for

40. paul@paulcopcutt.com
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© Paul Copcutt Unlimited 2015-2017
Images courtesy of Pixabay.com,
LinkedIn, Paul Copcutt