Are you happy with your results on LinkedIn?
LinkedIn has quickly earned its reputation as the top B2B social networking destination. The platform offers multiple marketing opportunities, but which tools are right for you and your business?
Though this presentation you'll learn why your personal brand matters and how to build your own brand on LinkedIn while building your company brand.
The presentation illustrates how LinkedIn’s latest tools can complement your business goals and help you increase your bottom line, grow your connections, and showcase your work.
When you view this educational workshop, you'll discover:
• The secret sauce to strengthening your personal brand and why it matters
• How to leverage paid content ads and sponsored updates
• Tips and tricks to optimize your LinkedIn profile and increase visibility
• How to monitor and track performance and conversations to deliver ongoing results
Social media marketing strategy for linkedinSourabh Rana
Linkedin was #1 social media network in 2013 to capture leads & generate traffic. In this slide you will learn tips & secret tricks for linkedin marketing. From basic to advanced I tried to cover all important topics in this slide.
Case Study about Microsoft on LinkedIn: Acquiring 2,500 new members into Australian Software Developer Community
Visit marketing.linkedin.com for more success stories.
Realtor Technology Overview Featuring linkedinAlan Wang
How can Realtors leverage Linkedin? I am a huge believer in that Relationships Matter. But Realtors continually pay for leads when they could be doing a better job nurturing their referral networks. Linkedin is one way to do so by building your brand, projecting your knowledge, connecting with your clients and keeping in touch.
Presentation on "MICROSOFT ACQUISITION OF LINKEDIN" was conducted by Eldhose Markose, Febin Bastin, Gayathri Babu, Gayathri Devi and Gopalakrishnan.K.A of DCSMAT MBA under the guidance and invigilation of Dr.Deepthi Sankar
The presentation included Benefits and Challenges of Microsoft after acquisition,Reasons to pay so much for LinkedIn,Impacts after acquisition..
We held a recent webinar with Ali Abdel Khalek from the leading construction and engineering company Consolidated Contractors Company where they shared insights on how you can leverage LinkedIn to find and recruit talent in a very challenging industry in the Middle East: Construction, Oil and Gas.
Social media marketing strategy for linkedinSourabh Rana
Linkedin was #1 social media network in 2013 to capture leads & generate traffic. In this slide you will learn tips & secret tricks for linkedin marketing. From basic to advanced I tried to cover all important topics in this slide.
Case Study about Microsoft on LinkedIn: Acquiring 2,500 new members into Australian Software Developer Community
Visit marketing.linkedin.com for more success stories.
Realtor Technology Overview Featuring linkedinAlan Wang
How can Realtors leverage Linkedin? I am a huge believer in that Relationships Matter. But Realtors continually pay for leads when they could be doing a better job nurturing their referral networks. Linkedin is one way to do so by building your brand, projecting your knowledge, connecting with your clients and keeping in touch.
Presentation on "MICROSOFT ACQUISITION OF LINKEDIN" was conducted by Eldhose Markose, Febin Bastin, Gayathri Babu, Gayathri Devi and Gopalakrishnan.K.A of DCSMAT MBA under the guidance and invigilation of Dr.Deepthi Sankar
The presentation included Benefits and Challenges of Microsoft after acquisition,Reasons to pay so much for LinkedIn,Impacts after acquisition..
We held a recent webinar with Ali Abdel Khalek from the leading construction and engineering company Consolidated Contractors Company where they shared insights on how you can leverage LinkedIn to find and recruit talent in a very challenging industry in the Middle East: Construction, Oil and Gas.
Diversity recruiting in 2015 hire clix webinar - diversity candidate networ...HireClix
Diversity Recruiting - HireClix - Recruitment Advertising Agency - HireClix developed the Diversity Candidate Network (DCN) to build customized diversity recruiting campaigns. Go beyond OFCCP compliance and connect with candidates.
Many businesses are beginning to incorporate social media strategies into their marketing plans; however, it is becoming more and more difficult to cut through all of the noise. Kent Lewis, President of Formic Media, will outline advanced strategies, tactics and tools for popular social media platforms like Facebook, Twitter, YouTube and LinkedIn.
Enhancing the Recruiter and Candidate Experience with LinkedIn Integrations |...LinkedIn Talent Solutions
Learn about LinkedIn plugins and integrations and how they can be leveraged along with other core products to enhance your company's brand, to target the right candidates, to remove friction from the candidate application process, and to make your recruiters much more effective in their day to day activities.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Presentation on “Social Hiring & Employer Branding” By Mr Aadil Bandukwala, Talent Acquisition & Social Media Advisor, Dell India Pvt Ltd at the Session 2 of the CII Karnataka Annual HR Conference “HR in a Transitioning World” held on 6 December 2012 at Bangalore
A strong employer brand can be the key to making new hires. It gives candidates powerful insight into why your company is worth working for, where they might fit in, and how they can help further the corporate vision. Join Guillermo Echarte, LinkedIn Talent Brand Consultant, to learn about the importance of building your employer brand, and how social channels can enable your company to share information related to its culture, values, perks, benefits and mission.
Learn more about our solutions at http://bit.ly/2f7Cge8
From InDemand 2014, Celinda Appleby who is the Digital Media Program Manager at HP, shares how content marketing and relationships can build a strong talent brand.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Get In, Get Out, LinkedIn Recruiter Workflow Success -- -- Breakout Session a...LinkedIn Talent Solutions
Get in, get out, LinkedIn Recruiter workflow success
Oliver Garside, Customer Education Consultant, LinkedIn. Erin Schielzeth, Customer Success Consultant, LinkedIn
The number one obstacle to LinkedIn Recruiter success is the following objection: "I don't have enough time." Do you also feel like you just don’t have time to make it work for you? LinkedIn Recruiter works best when it's part of your daily routine. In this session, learn how to efficiently and effectively manage your time in the platform, along with how to make new product enhancements work for you.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
Achieving your objectives via LinkedIn's Marketing SolutionsLinkedIn Europe
What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform.
That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.
Diversity recruiting in 2015 hire clix webinar - diversity candidate networ...HireClix
Diversity Recruiting - HireClix - Recruitment Advertising Agency - HireClix developed the Diversity Candidate Network (DCN) to build customized diversity recruiting campaigns. Go beyond OFCCP compliance and connect with candidates.
Many businesses are beginning to incorporate social media strategies into their marketing plans; however, it is becoming more and more difficult to cut through all of the noise. Kent Lewis, President of Formic Media, will outline advanced strategies, tactics and tools for popular social media platforms like Facebook, Twitter, YouTube and LinkedIn.
Enhancing the Recruiter and Candidate Experience with LinkedIn Integrations |...LinkedIn Talent Solutions
Learn about LinkedIn plugins and integrations and how they can be leveraged along with other core products to enhance your company's brand, to target the right candidates, to remove friction from the candidate application process, and to make your recruiters much more effective in their day to day activities.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Presentation on “Social Hiring & Employer Branding” By Mr Aadil Bandukwala, Talent Acquisition & Social Media Advisor, Dell India Pvt Ltd at the Session 2 of the CII Karnataka Annual HR Conference “HR in a Transitioning World” held on 6 December 2012 at Bangalore
A strong employer brand can be the key to making new hires. It gives candidates powerful insight into why your company is worth working for, where they might fit in, and how they can help further the corporate vision. Join Guillermo Echarte, LinkedIn Talent Brand Consultant, to learn about the importance of building your employer brand, and how social channels can enable your company to share information related to its culture, values, perks, benefits and mission.
Learn more about our solutions at http://bit.ly/2f7Cge8
From InDemand 2014, Celinda Appleby who is the Digital Media Program Manager at HP, shares how content marketing and relationships can build a strong talent brand.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Get In, Get Out, LinkedIn Recruiter Workflow Success -- -- Breakout Session a...LinkedIn Talent Solutions
Get in, get out, LinkedIn Recruiter workflow success
Oliver Garside, Customer Education Consultant, LinkedIn. Erin Schielzeth, Customer Success Consultant, LinkedIn
The number one obstacle to LinkedIn Recruiter success is the following objection: "I don't have enough time." Do you also feel like you just don’t have time to make it work for you? LinkedIn Recruiter works best when it's part of your daily routine. In this session, learn how to efficiently and effectively manage your time in the platform, along with how to make new product enhancements work for you.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
Achieving your objectives via LinkedIn's Marketing SolutionsLinkedIn Europe
What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform.
That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.
Profile features, mining and marketing techniques that help you connect with prospects, clients and partners.
We will examine enhancements to LinkedIn that make it indispensable for finding business prospects, closing sales, and building a professional network that supports your brand and feeds your business.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
As a brand marketer today, you’ve never had greater responsibility or a more measurable impact on your company’s bottom line. The good news is you’ve also never had access to better tools or more precise data to help you succeed.
Webinar: LinkedIn Marketing Solutions Overview for AgenciesLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to help your clients reach, nurture and acquire prospects.
LinkedIn Agency Lead Ryan Wilson will share how agencies can take full advantage of the LinkedIn Marketing Solutions portfolio and help their clients reach, nurture and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Social Jack Flash Class - LinkedIn Sales Navigator - First Steps to Big Resul...Social Jack
What is discussed?
Whether you work for an organization or you’re building one, generating results online in less time is critical to developing new business. As you seek for you or your brand to be known, there is a lot of noise that can get in the way of the ideal target clients actually finding you in their search. With a plan and a few key steps, we show you how to get found first with the latest version of LinkedIn Sales Navigator.
Join this brief overview where we show you how to jump in with our proven “Power Moves” and get actual results in less time. We will cover the key elements to being intentional and focused with your efforts and time and new features that you should know.
This is a new digital world we live in, learn to leverage LinkedIn Sales Navigator to make your life easier.
You will learn:
- First steps in LinkedIn Sales Navigator
- Power Moves that work within minutes NOT hours
- See the power of your network with new features
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, will discuss how banks who take the time to empower their employees, partners, and customers ultimately humanize their brand, resulting in an organization that people are drawn to. By adding a touch of “human connection” to your bank, according to DeLisle, you create a connection that will provide much more than a regular ad and at a lower cost.
About Social Jack™
The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence.
What is a Flash Class?
The Social Jack™ Flash Classes are condensed, actionable educational courses to be consumed in less than 45-minutes using a webcast format. These classes are designed so you can take immediate next steps to accelerate your digital influence in the world.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
You're invited to join special guest speaker Adrianne Psarras, Communications Manager at Seed Equity Ventures, and LinkedIn's own Andrew Kaplan as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
LinkedIn Marketing: 5 Keys to Generating High-Quality Leads by Viveka von RosenAnton Shulke
Viveka von Rosen is author of LinkedIn Marketing: An Hour a Day, contributing “expert” to LinkedIn’s official “Sophisticated Marketer’s Guide” and is known internationally as the “LinkedIn Expert”. In this hands-on, 60-minute webinar you will be provided with proven strategies to generate leads using LinkedIn, engaging with them and moving them into the sales funnel.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
Join LinkedIn's own Andrew Kaplan and Michael McEuen, Director of Demand Generation from AdStage as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
This webcast will empower you to rethink and reinvigorate your approach to brand marketing on LinkedIn.
Want to know how improve your profile and get the most out of LinkedIn? Here some quick tips and tricks that will maximize your professional networking power on LinkedIn.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. 2
Overview
Get ready to take your social media marketing to the
next level and discover the vast opportunities that await
– increase awareness, influence perception, generate
leads, and ultimately drive revenue with LinkedIn.
3. 3
Growing Power of LinkedIn
• LinkedIn has quickly earned its reputation as the top
B2B social networking destination
• The site boasts more than 277 million users
worldwide
• No. 1 on Forbes’ Fast Tech 25 list of America’s
fastest-growing tech companies
• 50% of the Fortune 100 use LinkedIn Marketing
Solutions
Sources: Bloomberg.com, LinkedIn.com
4. 4
LinkedIn Self-Service Advertising
Sponsored updates are company page updates which are promoted by a
brand through campaign manager (private dashboard).
Target Audience:
• Location (country, state, city)
• Company (name, industry, size)
• Job (title, function, seniority)
• Exclude locations, companies, job titles
Two Payment Models:
• Pay-per-click (CPC)
• Pay-per-1,000 impressions (CPM)
Minimum Costs:
• Minimum daily budget is $10/day
• Minimum CPC bid is $2/click
• Minimum CPM bid is $2/1,000 impressions
• One-time $5 start-up fee
12. 12
LinkedIn Marketing Solutions
With LinkedIn Display Advertising, you are
assigned a LinkedIn account manager.
Type of Display Ads:
• Medium Rectangle
• Skyscraper
• Text Link
• Leaderboard
Target Audience
One Payment Model: CPM
Minimum Spend: A single campaign
is $25k or $25k per quarter for a
dedicated LinkedIn account manager
13. 13
LinkedIn Marketing Solutions
With Sponsored InMail, you are also
assigned a LinkedIn account manager.
How it Works:
• Direct to inbox
• Notifications
• 100% share of voice
• Flexible format
• Call-to-action button
• Company page widgets
• Share button
• Select target audience
One Payment Model: CPM
Minimum Spend: A single campaign
is $25k or $25k per quarter for a
dedicated LinkedIn account manager
14. 14
LinkedIn in a Mobile World
Reinvent. Redefine. Reimagine.
Mobile Stats:
• Sees 38% of unique visits from mobile
• LinkedIn expects to have its “mobile
moment” with 50% visits via mobile
• Mobile/desktop users are 2.5 times as
active as desktop-only users
• 72% of people in US watch or read
news via mobile
LinkedIn Multi-App Strategy:
• LinkedIn app for all smartphones
• New version of iPad app
• Revamped its Pulse mobile news app
Source: LinkedIn Webinar
17. 17
Showcase Pages
Create a page for aspects of your
business with their own messages and
audience segments to share with.
How To Get Started:
1. Identify business areas to
showcase
2. Click the "Edit" menu on your
company page
3. Select "Create a Showcase Page“
4. Add imagery, description, URL, etc.
5. Now you are ready to start sharing
your content
Source: LinkedIn
19. 19
LinkedIn Profiles
Reasons why you should optimize your LinkedIn
profile regularly:
• Millions of members
• Today it is assumed you have a LinkedIn profile
• Shows up at the top of Google search
• People are searching for you
• Packed with invaluable resources
• Stay ultra-current
• Automatically remain connected
• Efficient way to manage your network
• Ultimate personal branding platform
• 24/7 representation of your knowledge
and achievements
Source: LinkedIn
20. 20
Secret Sauce to All-Star Status
• Use a professional headshot
• Optimize your headline
• Add keywords
• Multiple titles
• Sell yourself with visual and written content
• Become a LinkedIn influencer
• Take advantage of publishing platform
• Showcase your experience, projects, test
scores, certifications, awards, expertise, education, groups, etc.
• Describe job positions
• Get connected
• Grow your connections (10 Simple Tips to Double your LinkedIn
Connections)
28. 28
LinkedIn Contacts
• Sync your email address books
and calendars
• Remember what is most important
about your contacts
• Add notes about your contacts
• Set reminders to stay in touch
• Save a history of your conversations
and meetings
Get started:
http://contacts.linkedin.com/
Source: http://contacts.linkedin.com/
29. 50 W. Liberty St., Ste. 800, Reno, NV 89501 | 775.883.6000 phone | noblestudios.com