Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
reStartEvents 5:9 DC metro & Beyond V-Career Fair Employer Directory.pdf
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Personal Branding Keynote Presentation
1. Zoom Your Personal Brand
Pam Moore
CEO / Founder
Marketing Nutz
Social Zoom Factor
Social Zoom Factor
#GetRealChat
#SocialZoomFactor
@PamMktgNut
2. Download Personal Branding Zoom Kit:
http://www.themarketingnutz.com/personalbrandzoom
10 Reasons You Need Personal Brand
http://www.socialzoomfactor.com/personalbrand
4. âExperience helping brands of all
size bridge complex gap to social
success.â
why
 Marke&ng
 Nutz?
Â
Founders have 30+ years
combined experience in B2B
& B2C digital marketing,
corporate brand, startups &
platforms.
âPHD in acronyms not required. We help you fit social
business in a nut shell so you can focus on what you
do best, your business!â
âCEO, best selling author
recognized by Forbes as Top 10
Social Media Power Influencer +
Top 10 Social Media Women
Influencers!
13. These
 brands
 diďŹeren-ate
Â
based
 on
 their
 brand.
Â
Â
Â
They
 use
 simplicity,
 value,
Â
trust,
 emo-on
 and
 human
Â
connec-on.
Â
Â
19. Digital
 and
Â
social
 body
Â
language.
Â
Â
Â
Your
 ac&ons
Â
speak
 louder
Â
than
 your
Â
words
Â
Â
20. My
 Brand
 isâŚ
Â
â˘âŻ What I say
â˘âŻ What I do
â˘âŻ What I think
â˘âŻ What I tweet
â˘âŻ What I post on Facebook
â˘âŻ What I Instagram
â˘âŻ What I write in email
â˘âŻ What I share
â˘âŻ How I respond
â˘âŻ How I interact on & offline!
â˘âŻ How I drive!
â˘âŻME!
25. Itâs in our DNA to find people with the same beliefs.
26. Embrace
 OPCs
Â
Â
Other
 peopleâs
 community
 &
 content
Â
27.
28. Personal branding goals
â˘âŻ Thought leadership
â˘âŻ Establish brand
â˘âŻ Grow and enhance brand
â˘âŻ Support employer brand
â˘âŻ Enhance career
â˘âŻ Future employment
opportunities
â˘âŻ Ignite OPCs
29. Who are YOU?
â˘âŻ Who are you?
â˘âŻ What do you stand for?
â˘âŻ What value do you offer?
â˘âŻ Who do you offer value for?
â˘âŻ What is your differentiator?
â˘âŻ What do you need to learn?
â˘âŻ What are your strengths?
â˘âŻ What are your weaknesses?
â˘âŻ Whatâs your OPCs?
30. Stop the excuses
â˘âŻ You are not too busy
â˘âŻ You donât have to be a:
ââŻWriter
ââŻProgrammer
ââŻBrand or social guru
ââŻRock star
31. Tell
 Your
 Story
Â
Â
â˘âŻ Itâs not only about you
â˘âŻ Engage others
â˘âŻ Share your journey
â˘âŻ Be patient
32. â˘âŻ WHO are you talking to?
â˘âŻ WHAT do they need?
â˘âŻ WHEN will they engage with you?
â˘âŻ HOW can you help?
â˘âŻ WHERE do they want to talk?
â˘âŻ WHY should they care?
Why should you invest?
33. Maslowâs
 hierarchy
 of
 needs
Â
Morality,
creativity,
spontaneity,
problem solving,
lack of prejudice,
acceptance of facts
Self-esteem, confidence,
achievement, respect of
others, respect by others
Friendship, family, sexual intimacy
Security of body, employment, resources,
morality, family, health, property
Breathing, food, water, sleep, homostasis,
excretion
physiological
safety
belonging
esteem
self-actualization
34. Hierarchy
 of
 social
 community
Â
inspira&on
Â
self-
actualization
esteem
belonging
safety
physiological
achieve
connect
inspire
35. Where to start
1.⯠Plan: Goals + Objectives
2.⯠Vision/ Mission
3.⯠Persona
4.⯠Name (consistent, easy to remember)
5.⯠Social Profiles
6.⯠Domain
7.⯠Message House (bio, description, vision)
8.⯠Technology (hosting, measure etc.)
9.⯠Content Strategy
36. You mustâŚ
â˘âŻ Pick a name (consistent, easy & memorable)
â˘âŻ Build your persona (create once, use many)
â˘âŻ Secure top networks
ââŻFacebook
ââŻLinkedIn
ââŻTwitter
ââŻGoogle+
ââŻYouTube
ââŻInstagram
ââŻTumblr
ââŻFlickr
ââŻDomain
37. Blog
â˘âŻ Home base
â˘âŻ Stays with you always
â˘âŻ Tell stories
â˘âŻ Thought leadership
â˘âŻ Integrated platform for
social presence
â˘âŻ Ignite OPCs via
syndication & guest
blogging
38. LinkedIn
â˘âŻ More than job seeking / recruiting
â˘âŻ Build your brand
â˘âŻ Build your network
â˘âŻ Establish community
â˘âŻ Publish content
â˘âŻ Grow blog readership
â˘âŻ Thought leadership
â˘âŻ Achieve business goals
â˘âŻ OPC baby!
39. Facebook most active
-70% engage on site daily
-45% several times a day
Instagram â 49%
Twitter 36%
Pinterest 17%
LinkedIn 13%
Facebook is
home base for
many people
40. Facebook
â˘âŻ Build your brand
â˘âŻ Storytelling
â˘âŻ Build your network
â˘âŻ Establish community
â˘âŻ Embrace evangelists
â˘âŻ Share content
â˘âŻ Grow blog readership
â˘âŻ Thought leadership
â˘âŻ OPC
41. Twitter
â˘âŻ Ignite your network
â˘âŻ Find relevant content
â˘âŻ Become a curation machine
â˘âŻ Leverage & setup tribes
â˘âŻ Thought leadership
â˘âŻ Blog readership
â˘âŻ Use tools to grow following
(Manage Flitter)
42. Instagram
â˘âŻ Tell stories
â˘âŻ Humanize your brand
â˘âŻ Connect dots with
corporate / employer
â˘âŻ Connect with other
humans
â˘âŻ Integrate with other
networks
43. Video Live Streaming &
Mobile Broadcasting
â˘âŻ Periscope
â˘âŻ Meerkat
â˘âŻ Ustream
â˘âŻ Behind the scenes
â˘âŻ Exclusive content
â˘âŻ Q&A
â˘âŻ Up close and persona
â˘âŻ Broadcast events, launches, news
44. Blogging: Tell your
story
â˘âŻ Medium
â˘âŻ Tumblr
â˘âŻ Wordpress self
hosted
â˘âŻ Hosting: Hostgator
â˘âŻ Themes:
StudioPress,
ThemeForest
â˘âŻ KISS
46. Meaningful
Â
Journey
Â
Â
â˘âŻ Donât focus on follower
counts⌠focus on heart
counts
â˘âŻ Look at metrics that help
you understand if
people are believing you
and if they believe the
same.
â˘âŻ Leadership is a choice,
not a rank.
â˘âŻ Leaders go first so they
can protect those who
join their journey.
47. Â
The
 RIGHT
Â
people
 will
Â
ďŹnd
 you
 if
Â
you
 are
Â
authen&c
Â
in
 what
Â
you
Â
believe.
Â
48. Questions?
Pam Moore
CEO / Founder
Marketing Nutz
@pammktgnut
Blog: www.pammarketingnut.com
Agency: www.themarketingnutz.com
Podcast: www.socialzoomfactor.com