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Personal branding

  1. Personal Branding Mirza Shakeel
  2. Introduction to Personal Branding Social Media & Personal Branding Interviewing & Resumes Presenting with Impact & Personal Branding
  3. Introduction to Personal Branding Social Media & Personal Branding Interviewing & Resumes Presenting with Impact & Personal Branding
  4. Why brand?
  5. differentiation
  6. Personal Branding Stategy What do you have to offer Who do you want to reach What are your marketing goals How do you know you have succeeded What do you want them to do Why do you want to Reach
  7. Introduction to Personal Branding Social Media & Personal Branding Interviewing & Resumes Presenting with Impact & Personal Branding
  8. Not so long ago
  9. C O M M U N I C A T I O N W A S M U C H S L O W E R T H A N I T I S N O W
  10. information was hardly accessible
  11. But suddenly a BIG happened…
  12. people are closerto you now
  13. if you start writing
  14. more people will read
  15. if you start leading
  16. more people will follow
  17. because we live in networking times
  18. so GR B it! A so GR B it! A
  19. We will be focusing on LinkedIn
  20. Contact Manager Industry Information Source Job Hunting Site Referral Generator Online Resume Social Media Platform And much more… What is LinkedIn ?
  21. ABOUT 147 MILLION* LINKEDIN MEMBERS WORLDWIDE LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 * This number is an approximation of total member registrations Credits: Amodiovalerio Verde
  22. MEMBERS BY COUNTRY Credits: AmodiovalerioVerde LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 More than 1 Million Professional From Pakistan & Growing …
  23. MEMBERS GROWTH BY COUNTRY JAN 2011 – JAN 2012 LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 Credits: Amodiovalerio Verde Pakistan Among Top Growing Countries 63% more members in one year
  24. Gain More Visibility By Adding Friends
  25. LinkedIn Groups Why join Groups? • Find people with similar careers, businesses or interests • Keep up on news related to that specific group’s focus • Engage in discussions specific to that group – gain insight & credibility • You can use them to connect with local & regional groups for networking & job finding • Most groups have a “Jobs” section where relevant jobs are posted
  26. Introduction to Personal Branding Social Media & Personal Branding Interviewing & Resumes Presenting with Impact & Personal Branding
  27. Resumes … Word Resumes vs. Visual Resume http://www.slideshare.net/mirzashakeel/visua l-resume-mirza-shakeel-updated-2012
  28. Preparing a Day Before Interview Study Company’s Web Site Study Annual Financial Report Prepare Most Frequently Asked Interview Questions & Questions You will Ask
  29. Frequently Asked Interview Questions Tell me about yourself Where do you see yourself in next five years What are your 3 strengths and weaknesses Why do you want to work for us Tell me a project which went very well or didn’t go well How long do you see yourself with us Why should we hire you
  30. During Interview ….. Eye Contact Be On Time
  31. When Interview is Finished… Ask when you can expect a decision Thank for their time Analyze your performance for future But Most Importantly ! Don’t get discouraged …
  32. Introduction to Personal Branding Social Media & Personal Branding Interviewing & Resumes Presenting with Impact & Personal Branding
  33. Presentations Matter Firstly I want to talk about why presentations matter
  34. Why?
  35. A person can have the greatest idea in the world. But if that person can’t convince enough other people it doesn't matter. Gregory Berns
  36. “Ideas that spread... Win”
  37. First impressions count
  38. Show and tell!
  39. Spread the w o r d
  40. Teach people
  41. Make a good presentation and you will stand out from the crowd
  42. And inevitably... You will get a big bag of cash!
  43. Presentation tips
  44. 1. Get rid of the logo
  45. Have you ever bought a product/service based on the Prettiness of a logo used in a preso?
  46. Logo Would stamping a logo in the corner of your forehead help you convince a client/investor of your case?
  47. Have you ever given a presentation so long that by the end of it the audience has actually forgotten who you were and what company you are representing?
  48. 2. Keep it simple
  49. It is important to keep things as simple as possible • When in doubt try and make things as simple in possible. • Simple things are remembered better and can be more engaging – In the words of Jazz-great Dizzy Gillespie • “It’s taken me all my life to learn what not to play” Get rid of slides like this one...
  50. It’s taken me all my life to learn what not to play Dizzee Gillespie And get to the core message
  51. Simple Structure
  52. 3. Use the right charts for your data
  53. Keep it simple
  54. A B C D E People seem to love 3d charts, like this exploded 3d pie chart
  55. Series1 0 10 20 30 40 50 60 70 A B C D E A B C D E And this 3d cone bar chart. The fact is it actually makes it harder for the viewer to interpret the data.
  56. Q: Which team had greater sales? Team B or Team E For an example let examine the question above...
  57. A B C D E Which team had a greater proportion of sale, B or E... Takes a few seconds to be sure
  58. A B C D E 2d makes it a bit easier to tell, but in reality it is the WRONG chart
  59. A B C D E A B C D E The bar chart suits this better
  60. A B C D E A B C D E And for the comparison we are trying to show, highlighting the relevant data can help even further.
  61. It really happens This really does happen
  62. •The Big Plan •Plan A Name of Business Big Logo Customer Customer A 37.7% Customer B 22.5% Customer C 9.9% Customer D 8.0% Customer E 7.1% Customer F 5.9% Customer G 2.0% Customer H 1.8% Customer I 1.5% Customer J 1.0% Customer K 0.8% Customer L 0.2% Customer M 0.2% 37.70% 22.50% 9.90% 8.00% 7.10% 5.90% 2.00% 1.80% 1.50% 1.00% 0.80% 0.20% 0.20% % Customer A Customer B Customer C Customer D Customer E Customer F Customer G Customer H Customer I Customer J Customer K Customer LHere’s a slide I worked on a while back, looks complicated, but all they were trying to communicate was...
  63. 0.2% 0.2% 0.8% 1.0% 1.5% 1.8% 2.0% 5.9% 7.1% 8.0% 9.9% 22.5% 37.7% M L K J I H G F E D C B A CustomerSales Shares for Quarter 2 by customer Name of Business
  64. 4. The right images
  65. NO Clipart Only use clipart when making fun of clip art, like in this slide!
  66. NO Low-Res
  67. NO Low-Res Try and find high-res like this one, they are nice and crisp even when blown up large!
  68. NO Watermarked
  69. Where?
  70. www.flickr.com
  71. Here’s one I found on Flickr, even then blown up it looks good
  72. www.Canstockphoto.com
  73. Or you can Google images
  74. 5. Step away from the effects!
  75. Transitions Just cause you CAN use them doesn’t mean you should!
  76. Pow! They are like Batman effects from the old series with Adam West!
  77. Fade Try to stick to Fade
  78. Push Or push – for special occasions!
  79. 6. Follow the leaders
  80. Garr Reynolds (www.presentationzen.com)
  81. Steve Jobs (www.apple.com)
  82. 7. Practise, practise, practise
  83. Steve Jobs practises for days before a big presentation. He leaves NOTHING to chance!
  84. 8. Have passion (but not too much)
  85. Hans Rosling (www.gapminder.com) An example of an APPROPRIATE and effective level of passion!
  86. Jim Kosek Generally crazy man An example of an a totally over the top level of passion that might just do more harm than good!
  87. Keep these things in mind So Next Time You are...
  88. • Why presentation Matters www.clearpreso.com • Brand You ® Kristein Andersan & Associates • LinkedIn demographics & Statistics 2012 Source LinkedIn Ad Platform • Thanks to the contributors at Flickr • Google Search • Effective job interviewing from both sides of desk • The world is in your hands - Hristo Radichev
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