Personal Branding
        UTSA

    February 9, 2010
Premise

• Focus on branding YOU
 • makes you a better entrepreneur
 • makes you a better prospective
   employee / team m...
Today

                        Dear Mom &
• Focus on branding
                       Dad... today in
 • you               ...
A personal brand?

•If you are online in
 any way, you are
 building your own
 personal brand
But I’m not a soft drink
• Yes, you are like....
  • Coke
  • Apple
  • Starbucks
  • Ralph Lauren
  • Nike
But I’m human
• So is....
  • Michael Jordan

  • Michael Jackson

  • Paris Hilton

  • Tiger Woods

  • Elvis Presley

 ...
But they’re media darlings


  • They are covered and known in
    traditional media
  • You are branding yourself through...
How I am branding Alan
 • Social Networks
 • Blogging           I’m a mini
                     broadcasting
 • Journalism...
My brand qualities
• Expert in PR / Social Media
• Focus on technology
• Connected in Israel
• Track record
• Has fun
• Wo...
Why

• Being “found” leads to new business
  opportunities and deal flow
• Being an “authority” builds credibility
• Brandi...
As an entrepreneur

• Thought leader       raise
                                   partners
                      money
•...
As an employee / team

• Differentiator
• Raise above the noise of having a great
  academic career
• Your resume is alrea...
What are your goals?
• New business?
• New job?
• Better ranking on Google?
• Re-invent yourself during this economic
  si...
Branding YOU

• Your brand is your best personal resume
• If you understand the power of personal
  branding it will help ...
Branding You!

• Join a few networks
• Determine what you want to
  communicate about yourself
• Make sure you have an up ...
What about you?
• Student leader
• Innovator
• Collaborator
• First mover
• Entrepreneur
• Community builder
Brand Persona

• @UTSAHottie      careful how
                    you brand
• @LoveMyBeer
                   yourself on
•...
Be aware

• You are what you post...
 • “got shit-faced last night at Fiesta”
 • “going to Mexico this weekend to....”
 • ...
Branding You!

• Join a few networks
• Determine what you want to
  communicate about yourself
• Make sure you have an up ...
Assignment


• Personal brand plan
• Product description of your technologies
 • due Thursday
Start with...


• Google Profile
 • http://www.google.com/profiles
What Networks


• LinkedIN - business oriented
• Twitter - status updates
• Facebook - more human side of you
Go wide and deep


• Define yourself on Google Profile
• Expand your brand on....
LinkedIN



• Find industry groups that are in your
  technology’s space and join them
Twitter

• Follow people that interest you...
• Why do they interest you?
• What can you offer them to engage with
  you?
Facebook
• An opportunity to be human
• Show personal interests
• Foreign students - what values do you
  bring from afar?...
Recommended Reading


• www.personalbrandingblog.com
• www.thepersonalbrandingblog.com
• www.robcuesta.typepad.com
Wrap Up
• If you are online, you are creating your
  own brand
• Dedicate 15 minutes a day on your
  personal brand
• Part...
Contact

• Alan Weinkrantz
• 210-820-3070
• alan@weinkrantz.com
• www.weinkrantz.com
Thank You




©               2010
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Personal Brand - UTSA Course

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Course outline for Feb 9 at UTSA for MBA students on personal branding strategies

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Personal Brand - UTSA Course

  1. 1. Personal Branding UTSA February 9, 2010
  2. 2. Premise • Focus on branding YOU • makes you a better entrepreneur • makes you a better prospective employee / team member
  3. 3. Today Dear Mom & • Focus on branding Dad... today in • you school, I learned • your technology that I was a brand • your company
  4. 4. A personal brand? •If you are online in any way, you are building your own personal brand
  5. 5. But I’m not a soft drink • Yes, you are like.... • Coke • Apple • Starbucks • Ralph Lauren • Nike
  6. 6. But I’m human • So is.... • Michael Jordan • Michael Jackson • Paris Hilton • Tiger Woods • Elvis Presley • Mick Jagger
  7. 7. But they’re media darlings • They are covered and known in traditional media • You are branding yourself through your participating in social media
  8. 8. How I am branding Alan • Social Networks • Blogging I’m a mini broadcasting • Journalism network • Self PR • Photography • Videos
  9. 9. My brand qualities • Expert in PR / Social Media • Focus on technology • Connected in Israel • Track record • Has fun • Worth it - good value • Human / Real
  10. 10. Why • Being “found” leads to new business opportunities and deal flow • Being an “authority” builds credibility • Branding Alan adds value to - Alan’s brand
  11. 11. As an entrepreneur • Thought leader raise partners money • Innovative • Connecter build a • Networker team • Ear to the ground
  12. 12. As an employee / team • Differentiator • Raise above the noise of having a great academic career • Your resume is already online hire me before someone else does
  13. 13. What are your goals? • New business? • New job? • Better ranking on Google? • Re-invent yourself during this economic situation? • Make life changes
  14. 14. Branding YOU • Your brand is your best personal resume • If you understand the power of personal branding it will help you get a better job when you finish school • Branding really shows who you really are
  15. 15. Branding You! • Join a few networks • Determine what you want to communicate about yourself • Make sure you have an up to date photo • If you are on social networks, make sure you have an up to date profile
  16. 16. What about you? • Student leader • Innovator • Collaborator • First mover • Entrepreneur • Community builder
  17. 17. Brand Persona • @UTSAHottie careful how you brand • @LoveMyBeer yourself on • @BigAssCamero twitter... • @AnarchyNation
  18. 18. Be aware • You are what you post... • “got shit-faced last night at Fiesta” • “going to Mexico this weekend to....” • “Prof. Smith is an ass-hole” • “looking to buy term paper on....”
  19. 19. Branding You! • Join a few networks • Determine what you want to communicate about yourself • Make sure you have an up to date photo • If you are on social networks, make sure you have an up to date profile
  20. 20. Assignment • Personal brand plan • Product description of your technologies • due Thursday
  21. 21. Start with... • Google Profile • http://www.google.com/profiles
  22. 22. What Networks • LinkedIN - business oriented • Twitter - status updates • Facebook - more human side of you
  23. 23. Go wide and deep • Define yourself on Google Profile • Expand your brand on....
  24. 24. LinkedIN • Find industry groups that are in your technology’s space and join them
  25. 25. Twitter • Follow people that interest you... • Why do they interest you? • What can you offer them to engage with you?
  26. 26. Facebook • An opportunity to be human • Show personal interests • Foreign students - what values do you bring from afar? • Connect with other students at UTSA and other campuses around the world who are in similar programs
  27. 27. Recommended Reading • www.personalbrandingblog.com • www.thepersonalbrandingblog.com • www.robcuesta.typepad.com
  28. 28. Wrap Up • If you are online, you are creating your own brand • Dedicate 15 minutes a day on your personal brand • Participate. Share. Engage. • Combine your personal branding skills with the role you play in your classes
  29. 29. Contact • Alan Weinkrantz • 210-820-3070 • alan@weinkrantz.com • www.weinkrantz.com
  30. 30. Thank You © 2010

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