2. Synopsis
IMDB rating of 7.9
Movie Stills from IMDB
Peter Parker runs the gauntlet as the mysterious company
Oscorp sends up a slew of supervillains against him,
impacting on his life.
3. Marketing Techniques
Official Trailer: https://www.youtube.com/watch?v=nbp3Ra3Yp74
Teaser Trailer: http://teaser-trailer.com/movie/amazing-spider-man-2/
There's been teaser trailers and movie trailers released months before
the release date of the movie. You find these on the internet (YouTube,
official websites, pop-ups on different websites) and also found on during
advertisement times on TV.
They make trailers to get a general interest to people and creates this
'hype' towards the movie. They're purposely made to be suspenseful as it
makes the movie look better and is a persuasive technique to get people
to see the movie.
4. Marketing Techniques
They've created many different movie posters as well. These would be found on big billboards in
cities, bus stops, side of double decker buses, magazines/newspapers, internet (pop-ups on
websites, Google images)
They make these to get more popularity because some people may not see just the trailer. It
opens up the opportunity for everyone seeing it as busy cities will see the poster. They'll also
make different ones with hardly anything on them with just one sentence as it creates more of a
mysterious feel like 'What does that mean?' which is another persuasive technique because
people will pay to go see what it means. It also gives more of a hint as to what it's going to be
about if it shows the good guy and the bad guy.
5. Marketing Techniques
World Wide Movie Premiers
London, New York, LA. Everywhere around the world, a red carpet premier has happened where
many stars including the cast, directors, producers etc come to see crowds of fans, media/press
and paparazzi and to launch the movie.
This creates yet again a hype towards the movie as it means it gets into the media, newspapers,
internet etc and it means more people get to hear about it and means more people will go see it.
It shows people who are in the movie and sometimes people will go see a movie if a certain
celeb are in itwhich is also another good persuasive technique.
6. ProductionScreenplay – Jeff Pinker, Alex Kurtzman and Roberto Orci
Budget - $200–255 million
Main cast and crew
-Directed by: Marc Webb (Also directed 500 Days of Summer)
-Spiderman/Peter Parker (The Hero): Andrew Garfield (Also in the first Amazing Spiderman and The Social Network)
-Gwen Stacy (The 'Magical' helper/The Princess): Emma Stone (Also in the first Amazing Spiderman and Zombieland)
-Electro/Max Dillon (The Villain): Jamie Foxx (Also in Law Abiding Citizen)
-Green Goblin/Harry Osborn: Dane DeHaan (Also in Lawless)
The movie was based on a Marvel Comic Book by Stan Lee and Steve Ditko
Film Editing - Pietro Scalia
Produced By:
Avi Arad
Matt Tolmach
7. Distribution
Distributed by - Columbia Pictures
For the moment, The Amazing Spider-Man 2 earned $47 million in just 14 countries,
including $2.3m in 50 IMAX screens alone.
The film earned $15 million in the UK and Ireland
Studio - Columbia Pictures, Marvel Entertainment
8. Exhibition
Release dates - April 16, 2014 (International) May 2, 2014 (United States)
Official Spiderman Website (Promotion of the movie and information about the movie, photographs etc)
http://www.theamazingspiderman.com/site/#home
The movie is in all multiplex cinemas all around the world with on average,
5 screens showing it around 4/5 times a day in cinemas such as Cineworld and Odeon
9. Viral Campaign
A Tumblr website called http://thedailybugle.tumblr.com has been made months
before the release for the movie with fictional articles on there with different 'stories' about the
movie on. This is a good marketing technique as it gets people's interest and also it's on the
internet so virtually everyone in the world can see it all at the same time. As well as Tumblr
being quite a popular website.
