Jurassic World Task 3

1. Jurassic World
Toby, Alex

2. Marketing at Waterloo
At London Waterloo Jurassic World took over with large props as part of a
publicity campaign in England. This helped to raise awareness of the film in
London to a different audience then possibly available on social media. The set up
at London waterloo is just one example of the great marketing campaign that
accompanied Jurassic World.

3. Marketing
American Airlines also got
involved with the marketing of
Jurassic World and advertised
return flights to Jurassic World.
This brought publicity to a much
wider audience, those of the
airlines travelers

4. Jurassic World Website
http://uk.jurassicworldintl.com

5. Online Presence
-Jurassic World had and still has a huge online presence
thanks to the marketing team.
-Jurassic World had a website which advertised the park
as if it actually existed keeping you up to date on the
weather and how to plan your trip to Jurassic World.
-The Jurassic World marketing team also had a large presence on social media
keeping people up to date on instagram facebook and twitter.
-LadBible also promoted Jurassic World weather or not this was a paid stunt is
still unknown. This target the main film going audience who are most active on
social media.

6. Merchandise
Jurassic World created their own line of merchandise and marketed it as if it was
being sold from the ‘real Jurassic World’ on the island as it is located on the park's
website.
When people were searching for the
merchandise it also promoted the park and
everything else that was available from the
site.
Also you can see all of the merchandise
being sold in the movie at the Jurassic
World gift shops.

7. Pre-production
The idea of Jurassic world came about in 2002 when Ayse Myhre decided to
produce Jurassic Park IV. However after several re-scripts the idea faded. The
idea wasn’t revisited until 2010 when Universal started up the JP IV project. In
2011 a photo was released showing a shooting schedule. The film
was now in production. The first trailer was released on the 25th
of November.
https://youtu.be/RFinNxS5KN4

8. Release Date
Jurassic Park was released on 16th July 1993 and grossed over 1.03
billion us dollars which was the most successful of the jurassic series.
The following two films ‘The Lost World’ and ‘Jurassic Park 3’ didn’t
make as much money, some of that was down to the release date.
So with ‘Jurassic World’ they decided to release it on 16th July 2014
and it made more than the other two films.
Also the release date coincided perfectly with school holidays.

9. Posters
This poster was one of the first posters to
be released as it sparked excitement
because it shows that the film takes place
on the original Jurassic Park island unlike
the other sequels.

10. Contrast in the Technological Process of Creating dinosaurs:
Dinosaurs in Jurassic Park:
https://www.youtube.com/watch?v=jAzQr3Ml0UI#t=252.200825367
Dinosaurs in Jurassic World:
https://www.youtube.com/watch?v=VBZsr3NqGIg
(Mainly computer based however close up practical effects are still used and still
create further depths to the productions)

11. Issues raised
1. The overuse of CGI - many critics raised the issue of miss and overuse of CGI. The film relies heavily on the use of CGI
to create the look of the dinosaurs and many other effects in the film. Jurassic park lovers said that this took away the
originality of I, II and III making the film look too tech related.
2. The missed potential - 90% of critics agreed that the film had a lot more potential than what was achieved. To quote
some said ‘it just seemed too familiar’.
3. Many questions were left un-answered - Lots of viewers and reporters had noticed many odd features about the film
and when asking questions were refused as an answer. One of the best is ‘why was there not an evac procedure?’

12. Box Office
Jurassic World set new record for the biggest opening weekend only to be beaten
by Star Wars very recently.
Jurassic World is still the 4th highest grossing film ever despite having been out
for less than a year.

13. Thanks for watching!