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Frozen
Synopsis
Fearless optimist Anna teams up with Kristoff in an epic journey, encountering Everest-like
IMDB rating of 7.9
Movie stills from IMDB
Marketing Techniques
Disney brought out a teaser trailer out 5 month before the movie was set to be released and release
Trailer: https://www.youtube.com/watch?v=2Jw-AeaU5WI
Teaser Trailer: https://www.youtube.com/watch?v=S1x76DoACB8
Marketing Technique
Disney produced some movie posters that were released months before the movie release and thes
Marketing Technique
World movie premier at Hollywood Boulevard
The world premiere was held at the El Capitan Theatre in Hollywood, CA on Tuesday, Nov
All the cast and crew from the movie attended this e
This again creates a hype for the movie as it's close to the release date and also people finding out
Distributed by – Walt Disney Studios Motion Pictures
Release dates - November 19, 2013 (El Captain Theatre) November 27, 2013 (United State
Studio – Walt Disney Pictures, Walt Disney Animation Studios
Budget - $150 million
Box office - $1,129,173,000 (The highest grossing animation of all time)

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Frozen case study

  • 2. Synopsis Fearless optimist Anna teams up with Kristoff in an epic journey, encountering Everest-like IMDB rating of 7.9 Movie stills from IMDB
  • 3. Marketing Techniques Disney brought out a teaser trailer out 5 month before the movie was set to be released and release Trailer: https://www.youtube.com/watch?v=2Jw-AeaU5WI Teaser Trailer: https://www.youtube.com/watch?v=S1x76DoACB8
  • 4. Marketing Technique Disney produced some movie posters that were released months before the movie release and thes
  • 5. Marketing Technique World movie premier at Hollywood Boulevard The world premiere was held at the El Capitan Theatre in Hollywood, CA on Tuesday, Nov All the cast and crew from the movie attended this e This again creates a hype for the movie as it's close to the release date and also people finding out
  • 6. Distributed by – Walt Disney Studios Motion Pictures Release dates - November 19, 2013 (El Captain Theatre) November 27, 2013 (United State Studio – Walt Disney Pictures, Walt Disney Animation Studios Budget - $150 million Box office - $1,129,173,000 (The highest grossing animation of all time)