2. Production title: Spider-Man: Homecoming
Production Companies: Marvel Studios, Columbia Pictures, Pascal
Pictures
Medium: Action, Adventure, Science-Fiction, Fantasy Film
Running Time: 133 minutes
Synopsis:
Peter Parker struggles to keep to his daily routine after embracing
his new identity as spider-man under the watch of mentor Tony
Stark as his attention drifts to proving himself as more than just
your friendly neighborhood superhero. After the emergence of
the Vulture, Peter’s powers are put to the test as he tries to save
the ones he loves.
3. Product fact file & USP
Key personnel:
Director - Jon Watts
Producers - Kevin Feige, Amy Pascal
Composer - Michael Giacchino
Actors - Tom Holland, Robert Downey Jr., Michael Keaton, Marisa Tomei, Laura
Harrier
Stars: Robert Downey Jr., Michael Keaton
Budget/finances:
175 million USD
Distribution & Release dates:
Distributors - Sony Pictures, Columbia Pictures
It’s world premiere was at the TCL Chinese Theater in Hollywood on June 28,
2017.
It was released July 5th in the United Kingdom and July 7th in the USA.
4. Audience/Consumer Profile
The main target audience of the film is teenagers (13-16)
as it is focused on the idea of a teenage superhero and so
would give them something to relate to.
However, the film is suitable for all ages. To younger
children, the film may act as a pathway for them to
become interested in the spider-man franchise. Whereas
to older generations, the film may be targeted as a form
of nostalgia.
