This document discusses the codes and conventions of folk and indie music genres. It describes the typical instruments used, including acoustic guitars, violins, banjos, double bass and piano. The dress code is natural, casual clothing that matches the setting, sometimes more formal like buttoned shirts and waistcoats, with women often wearing dresses. Videos for this genre commonly feature washed out, faded colors with little artificial lighting, nature scenes, close ups of artists and instruments, cuts that change with the song's pace, and a narrative story that fades to black.