Bauer Media Group publishes Kerrang! magazine and owns various other magazines, radio stations, and TV channels. They produce popular brands that target different audiences across ages and genders. As a large subsidiary, Bauer Media Group is an example of media cross ownership, producing over 300 magazines across 15 countries. Bauer Media Group is a family business primarily owned by Yvonne Bauer, with ownership passed down over five generations of the Bauer family.

1. Homework 2
Kerrang!Is published by Bauer Media Group, Bauer Media Group also publish a
variety of magazines, radio stations and TV channels. Bauer Media Group
producepopular brands such as ‘Closer’, ‘Empire’,’Mojo’,’Q’ and ‘Kiss’. Bauer
Media Group don’thave a specific target audience as they appeal to males and
females at many ages. This is becausethey have a wide range of brands and
each brand has its own target audience. For example Kerrang!has a different
target audience to Q.
Media Cross Ownership
Media cross ownership is wherea corporation has ownership of multiple
media businesses. TheBauer Media Group is an example of media cross
ownership. Bauer Media Group produce over 300 differentmagazines in 15
different countries. Thereforethe Bauer Media Group is subsidiary.
Ownership
Bauer Media Group is a family business and has been managed by five
generations of the Bauer family. Currently 85% of the Bauer Media Group is
owned by YvonneBauer.