Analysis of 2 different magazine companies. Bauer and BBC Worldwide.

1. BAUER MEDIA
GROUP
BY ADAM MORRIS

2. ABOUT BAUER MUSIC GROUP
Bauer Music Group is Europe's biggest
privately owned magazine publishing
company. The massive music
magazine company offers over 600
magazines, 400 digital products and 50
radio and TV based media in 17
different countries. The group has a
workforce of over 11000 in these
countries.

3. HISTORY OF THE COMPANY
• In 1875, Ludolph Bauer started up a printing company that specialized in business cards. He was just 23 when he
decided to do this. He also started the local advertising newspaper called the Rothenburgersorter Zeitung. Others
followed such as Extrablatt am Montag. Then in 1936, he decided to launch a radio newspaper called the Rundfunk-
Kritik, which achieved sales of over half a million each week. The company now has offices in 17 countries and has
equity of over $2.2 billion.
• During World War 2, in 1941, the Bauer family was forced to stop production because of shortages of paper, and later
on during the was, the publication house was destroyed/severely damaged by air raids.
• In 1986, the first magazine was released. This was called Q Magazine. This was later followed by Bella in 1987 and
in 1990, the company had massive interest in their latest magazine called Take a Break.
• Then in 1991, Bauer introduced their first TV based magazine. This magazine would show all of the TV programs that
were on during the day. This was called TV Quick magazine.

4. KERRANG
• In 2004, Bauer released their biggest and best selling magazine to date. This was
called Kerrang. Kerraang was a music magazine giant, which contained
everything from gossip of bands to exclusive interviews with different bands
popular at the time of release.