Bauer Media Group is one of the largest European-based media companies, managing over 600 magazines, 400 digital products, and 50 TV and radio stations worldwide. Originally founded in 1875 as a small German printing house, Bauer Media Group has expanded significantly over the past century through strategic acquisitions and launches of new publications and media brands.

1. MUSIC MAGAZINE
INSTITUTIONS RESEARCH
By Joe Long
Monday, December 1, 2014

2. Bauer Media Group is considered one of the
largest European-based media companies.
The renowned company is based in Hamburg,
Germany that manages a portfolio of more
than 600 magazines, over 400 digital products
and 50 radio and TV stations worldwide.
Furthermore the portfolio includes print shops,
postal, distribution and marketing services.
Bauer Media Group has an estimated 11,000
employees in 17 countries.
Monday, December 1, 2014

3. COMPANY HISTORY
Bauer was formed in 1875 has been continually
managed by the Bauer family going down five
generations. Originally a small printing house in
Germany, Bauer Media Group has slowly built
it’s way up in the world of media, making the big
time by entering the U.S. market in 1981 with
the launch of Woman's World magazine and
then finally entering the UK with the launch of
Bella magazine in 1987.These are two moments
that arguably got Bauer where they are today.
Monday, December 1, 2014

4. BAUER PUBLICATIONS
TV: H Bauer is a publishing brand that include women's weekly and TV
listings magazines:
-Bella
-Take a Break, that's life!
-TVChoice
-Total TVGuide as well as a number of puzzle magazines.
Media: Bauer Media is a multi-platform media group, based all over the UK.
After taking over EMAP in 2007,The Bauer Media Group acquired a
collection of media brands which include: Heat and Grazia as well as a radio
portfolio of national radio brands including KISS, Magic, and regional radios all
over the country. In 2013, Bauer Media also acquired the Radio Group from
Times of India.
Furthermore, Bauer Media broadcasts TV music channels like The Box TV, in a
joint venture with Channel 4. In the UK Bauer Media is the sister company of
H Bauer Publishing, who publish titles including Take a Break.
Music: Bauer own well known music magazines like Q, which has expanded
to Radio and Television, with Q Radio and Q TV specializing in indie, rock and
alternative. Q also holds annual music awards in the UK, known as Q
Awards. In spring 2010, Bauer caused controversy imposing a new contract
on all photographers and writers, which takes away their copyright and off-
loads liability for libel or copyright infringement from the publisher onto the
contributor.This caused 200 workers from Q and Bauer's music magazines;
Kerrang! and MOJO, who were photographers and writers, refusing to work
under the new terms.
Monday, December 1, 2014

5. Empire Magazine
Q Magazine
Q’s first issue was formed on October 1986, and published by the
renowned media group EMAP. Q was regarded as one of the more
advanced magazine’s in the industry with monthly productions and higher
standards of photography and printing.
The target audience for Q magazine is Male Adults, mainly aged between
30-40 year olds, who are interested in alternative music and purchasing
CD’s/Albums.
Empire is considered one of the biggest selling film magazine’s in the
world, it is a British film magazine published monthly by Bauer Consumer
Magazine.The first issue was published in July 1989, the magazine was
edited by Barry Mcllheney and published by EMAP. It is also published in
the United States,Australia,Turkey, Russia, and Portugal. Empire also
organizes prestigious occasions like the annual Empire Awards.The
awards are voted for by readers of the magazine.
The target audience for the magazine is male adults, possibly17-30 years
olds. Financially the magazine is quite expensive at £4, so the buyers
wouldn’t necessarily be poor, but would have to be keen movie lovers.
Monday, December 1, 2014

6. BBC WORLDWIDE
BBC Worldwide, the owned commercial subsidiary of
the BBC, was formally known as BBC Enterprises but
was restructured in 1995. BBC Worldwide utilizes
BBC brands, sells BBC and other British programming
for broadcasting purposes abroad, all with the hope
of supplementing the income received by the BBC
through the license fee.
Monday, December 1, 2014

7. SO WHAT DOTHEY DO?
One of BBC Worldwide’s responsibilities is a wide range of commercial activities,
predominantly connected in some way with the output and public purposes of the main BBC.
The business was divided into five operating businesses which covered the entire operations
of the company: Channels; Content and Production; Brands, Consumers and NewVentures,
Consumer Products and Sales and Distributions, but this has since changed.
The Channels division was formed in 2005 and is the company's largest generator of revenue
and growth. It operates the broadcasting of several international channels and domestic
networks.
Another side of the company is ‘The Content and Production division’ which was formed in
2006.This invests the company's money into new productions, mainly by partnering with
other organizations.Another aspect is that It also exploits alters them to be suitable for an
international audience. One example of this is the exploitation of the Strictly Come Dancing
brand, and changing it to Dancing WithThe Stars; maximizing revenues by receiving a
production fee from the local broadcaster as well as a sum from selling the initial re-versioning
rights.
Monday, December 1, 2014

8. COMPANY HISTORY
In 1958, the ‘Television Establishment was created to deal with the exploit of
television programs.The ‘Radio Establishment’ was then created in 1965
however following the retirement of the Radio Enterprises general manager
in 1969, the two departments were merged to form the BBC Enterprises
department. In 1979 the department became BBC Enterprises Ltd but was
subsequently reorganized in 1995 as the BBC Worldwide Ltd which is what
we know it as today.
Monday, December 1, 2014

9. COMPANY PUBLICATIONS
BBC Music Magazine:This magazine is a monthly
issue, and was first published on June 1992.The magazine
reflects primarily on classical music, devoting itself to the
broadcast output of BBC Radio 3, the magazine also talks
focuses slightly on jazz and world music.An appealing aspect
of the magazine is that every edition comes with a CD,
which mainly includes BBC recordings of full-length works.
The target audience would be adults, mainly male but could
be females, who are interested in classical music.
BBC Match of the Day:This magazine is released
on a weekly basis, covering all aspects of what’s gone on
in the footballing world in the top 4 english divisions.The
magazine contains exclusive interviews, transfer rumors,
as well as posters and other free stuff. The target
audience would be kids and young teenagers, mainly
boys but also girls who are interested in football.
Monday, December 1, 2014