Bauer Magazine publishes a variety of magazines including Mojo, Empire, Q, and Absolute Radio to appeal to different audiences and maximize profits. It was founded in Germany in 1875 as a small printing company but expanded to the UK in 1987 and is now the third largest publisher, reaching over 22 million adults weekly through magazines such as Mojo, Q, and Kerrang!, which focus on music and have successful circulation numbers.
2. BRANDS OF MAGAZINES THEY CREATE
Bauer Magazine cover multiple types of media and genres in their magazine
coverage to branch out to as many target audiences as possible to gain
maximum profit.
Magazines under the Bauer magazine institution include Mojo magazine, Empire
Magazine, Q magazine and Absolute Radio magazine, and also have the
Kerrang! media franchise.
3. BAUER MEDIA HISTORY
Founded in Germany in 1875, Bauer Media has been managed by five
generations of the Bauer family. It was a small printing company when
the business first started but after moving to the UK with the launch of
Bella magazine in 1987, it became the third largest publisher, Bauer
expanded further in the UK with the purchase of Emap consumer media
and radio in 2008. They now reach out to 22 million adults every week.
4. WHAT MUSIC MAGAZINES DO THEY CREATE?
Bauer media have control and create the most popular music magazines in
the industry such as they have control over Mojo Magazine which is the
most popular worldwide, UK magazine and creates music articles and
photography of mainly celebrities and Q magazine which is the highest
selling music monthly magazine In the UK which cover a wide range of
artists in the rock and roll genre from big celebrities to new artists as
well as Kerrang! Magazine which is the highest selling music magazine
within the genre of rock.
5. HOW SUCCESSFUL ARE THE BRANDS
Q Magazine: 52,700 magazines a month.
Mojo Magazine: 94,600 sales with 211,000 with 66% of people within the A,
B, C socio-economic groups at the average age of 57 years.
