1.
Once goals and objectives are clearly defined, what should a successful company do next in its content strategy?
Select an answer:
Ensure that everyone in its organization buys in to the strategy.
Maintain a healthy respect for the company's online reputation management.
Revise the goals and objectives to include those that do not necessarily relate to the bottom line.
Understand its key audience and its key audience's needs.
2.
What types of metrics can help us understand how much of what type of traffic search engines are bringing, how engaged those visits are, and whether or not visitors are accomplishing business goals?
Select an answer:
Acquisition, Behavior, and Source/Medium
Behavior, Conversion, and Source/Medium
Acquisition, Source/Medium, and Conversion
Acquisition, Behavior and Conversion
3.
Which steps represent the cycle of proper analysis?
Select an answer:
Install > Measure > Report
Measure > Learn > Take Action
Install > Configure > Measure
Measure > Record > Report
4.
Which are currently the most important Core Web Vitals metrics?
Select an answer:
LCP, FCP, and Total Blocking Time
LCP, FID, and Speed Index
LCP, FIDm and CLS
LCP, FCP, and CLS
5.
Which factors are involved in search engine optimization?
Select an answer:
coding and authority
relevance and authority
clicks and referrals
frequency and relevance
.
1- Once goals and objectives are clearly defined- what should a succe.docx
1. 1.
Once goals and objectives are clearly defined, what should a successful company do next in its
content strategy?
Select an answer:
Ensure that everyone in its organization buys in to the strategy.
Maintain a healthy respect for the company's online reputation management.
Revise the goals and objectives to include those that do not necessarily relate to the bottom line.
Understand its key audience and its key audience's needs.
2.
What types of metrics can help us understand how much of what type of traffic search engines
are bringing, how engaged those visits are, and whether or not visitors are accomplishing
business goals?
Select an answer:
Acquisition, Behavior, and Source/Medium
Behavior, Conversion, and Source/Medium
Acquisition, Source/Medium, and Conversion
Acquisition, Behavior and Conversion
3.
Which steps represent the cycle of proper analysis?
Select an answer:
Install > Measure > Report
Measure > Learn > Take Action
Install > Configure > Measure
Measure > Record > Report
4.
2. Which are currently the most important Core Web Vitals metrics?
Select an answer:
LCP, FCP, and Total Blocking Time
LCP, FID, and Speed Index
LCP, FIDm and CLS
LCP, FCP, and CLS
5.
Which factors are involved in search engine optimization?
Select an answer:
coding and authority
relevance and authority
clicks and referrals
frequency and relevance
