This blog post discusses 4 digital marketing audit aspects you probably don’t know about. It will also cover how to put proposals into action, and the benefits of potentially outsourcing parts of your digital marketing audit.

1. 4 Digital Marketing Audit Aspects You
Probably Don’t Know About
Quick Summary: This blog post discusses 4 digital marketing audit aspects you probably don’t
know about. It will also cover how to put proposals into action, and the benefits of potentially
outsourcing parts of your digital marketing audit.
Digital marketing is constantly evolving and business owners need to ensure their strategies and
tactics are effective and up-to-date. A digital marketing audit evaluates all aspects of your current
marketing efforts and provides recommendations for improvement. However, many business owners
are unaware of the various facets that should be covered in an audit.
This blog post discusses 4 digital marketing audit aspects you probably don’t know about. These are
performing an audit of your website, SEO, content marketing, and social media strategies.
Completing these audits will reveal opportunities to optimize results in a measurable and impactful
way. It will also cover how to put proposals into action, and the benefits of potentially outsourcing
parts of your digital marketing audit.
What Is A Digital Marketing Audit?
A digital marketing audit analyzes all components of your company’s current online and digital
presence including your website, SEO efforts, content marketing, and social media activities. The
goal is to identify gaps, weaknesses, and areas for improvement that can help you achieve your
digital marketing goals and grow your business.

2. The audit evaluates important aspects like your website’s design, user experience, functionality, and
SEO strategies like keyword research, meta titles and descriptions, backlink profile, and technical
SEO.
It reviews your content for gaps, relevancy, quality, and consistency across different platforms. And it
assesses your social media strategy including your social profiles, posting frequency, follower
growth, and engagement rates. A thorough digital marketing audit provides a roadmap of
recommendations based on established best practices to optimize and align your strategies across all
digital channels.
You may Like this post:- How Do You Perform a Digital Marketing Audit?
Areas Of Your Business That Should Be Audited:-
Here are some key areas of your business that should be audited as part of a comprehensive digital
marketing audit:
Website Audit:-
A website audit examines every aspect of your website to identify issues inhibiting performance and
recommendations for improvement. It will evaluate elements like your site speed, security, and
functionality to ensure it runs efficiently. The audit also inspects SEO implementation including meta
descriptions, titles, URL structure, and internal linking.
Finally, the audit considers the user journey from first impressions to conversions to identify ways to
increase engagement and goal completion. The goal of a website audit is to diagnose issues,
highlight strengths and provide an actionable blueprint to optimize your website.
SEO Audit:-
An SEO audit examines all areas of your Search Engine Optimization strategy to identify weaknesses
and opportunities for improvement. It evaluates both onsite and offsite SEO factors. The onsite SEO
audit checks elements like page titles, meta descriptions, URL structure, header tags, internal linking,
and content for target keywords.
It ensures technical SEO basics are covered like page speed, mobile friendliness, and HTTPS
implementation. The offsite SEO audit examines your link profile, backlinks, and authority signals. It
identifies gaps in your keyword research and strategy.

3. The audit also considers best practices and trends in Google’s algorithm to recommend optimization
strategies that will actually boost your organic search rankings and traffic. The overall goal is to
provide a roadmap for more effective SEO with measurable results.
Content Marketing Audit:-
A content marketing audit evaluates all facets of your current content marketing strategy to identify
gaps, weaknesses, and opportunities for improvement. It assesses the quality, relevancy, and
consistency of your blog posts, articles, videos, social media content, and other digital content. The
audit determines if your content is aligned with your business goals and targeted keywords. It
examines the topics, formats, and channels used to distribute content.
Key metrics like readership, time on page, and sharing are analyzed to gauge audience engagement.
The consistency of brand voice, tone, and messaging across all content is assessed. Gaps in content
coverage for targeted customer personas and buyer’s journey stages are identified. The audit also
considers content distribution and promotion strategies. The overall goal is to provide
recommendations to optimize your content strategy for greater reach, engagement, and
conversions.
Social Media Audit:-
A social media audit examines all facets of your current social media strategy to identify weaknesses
and opportunities for improvement. It assesses your presence on key social platforms like Facebook,
Instagram, Twitter, LinkedIn and YouTube. The audit evaluates metrics like follower growth rates,
engagement rates, and click-through rates to gauge the effectiveness of your social profiles. It
examines your posting frequency, content format, use of hashtags, and selection of images to
determine what is and isn’t working well.
The brand’s voice, tone, and personality across all social profiles are analyzed for consistency. Any
issues with customer service or customer experience on social media are identified. The audit also
considers your social media goals to recommend strategies to optimize performance. The goal is to
provide actionable insights and a roadmap to increase ROI from your social channels.
Putting Proposals And Improvements Into Action:-
Once a digital marketing audit is complete and recommendations are provided, the next step is to
decide which proposals to implement and put an action plan in place. Prioritize the proposals based
on feasibility, budget, and potential impact. Determine who will be responsible for implementing
each improvement and set deadlines.

4. Create detailed task lists, assign responsibilities, and track progress. Implementing proposals will
likely require changes across multiple areas like your website, content, social media, and SEO. Make
any necessary technical updates first, then optimize content and marketing assets according to the
new strategic direction.
Continually measure and analyze key metrics and data to gauge the effectiveness of your changes.
The overall aim is to incorporate the best practices and recommendations from your digital
marketing audit into an optimized, integrated, and measurable strategy that boosts your overall
performance.
Outsourcing Digital Marketing Audit:-
For many businesses, outsourcing a digital marketing audit to an agency or freelancer can be a good
option. Outsourcing provides several key benefits: expertise, objectivity, and manpower. Digital
marketing is a complex field and agencies have specialists with deep experience in auditing websites,
content strategies, SEO, social media, and more. They bring an outside, unbiased perspective and
can identify issues the internal team may miss. In addition, an audit requires researching best
practices, analyzing large amounts of data, and testing across multiple channels – work that can
exceed the capacity of in-house staff.
By outsourcing the audit, the agency’s team of specialists can dedicate the needed time and
resources to conduct a thorough, comprehensive review. The resulting recommendations will also
leverage the agency’s expertise in implementing similar changes for other clients. However,
businesses still need to integrate proposals into their own strategies, so some in-house bandwidth is
still required to realize the full benefits of an outsourced digital marketing audit.
Benefits Of Outsourcing Digital Marketing Audit:-

5. Here are the benefits of outsourcing a digital marketing audit:
Reduce Your Training Costs For Your Employees:-
By outsourcing your digital marketing audit to an agency, you avoid the costs associated with training
your internal employees to perform the audit. Agencies have specialists who are already experts in
conducting digital audits and keeping up to date on the latest techniques, strategies, and best
practices.
They have the knowledge to comprehensively evaluate all aspects of your website, content, SEO, and
social media. This expertise would require significant time and money invested in training your
employees. By outsourcing, you gain the benefit of the agency’s expertise and experience without
having to train your own team. This can significantly reduce costs and deliver more actionable
insights.
The Rewards Of Experience:-
Digital marketing agencies have gained valuable experience from conducting numerous audits for
their various clients. This experience allows them to quickly and efficiently identify the most
impactful recommendations that will actually improve your performance and results. Since agencies
routinely develop improvement plans and implement changes for other businesses, they have a
proven framework for auditing your specific situation and recommending strategies that consider
your goals, resources, and constraints.
Their seasoned specialists can leverage established best practices and lessons learned from past
audits to determine the highest priority actions for your business to optimize your digital marketing
strategy. Tapping into an agency’s experience delivers superior outcomes compared to an
inexperienced in-house team.
Costs That Are Predictable And Streamlined:-
When you outsource your digital marketing audit to an agency, you have a defined cost and timeline
agreed upon upfront. The agency provides a fixed quote based on the scope of work so you know
exactly how much the audit will cost. There are no surprises or extra expenses that can arise when
using internal resources. The agency also adheres to the established timeline, completing each
deliverable on schedule.
Since the agency specialists are dedicated only to your audit, there are no inefficiencies or delays
that can happen with an in-house team split across multiple tasks. The streamlined, focused

6. approach of an outsourced audit delivers results faster at a predictable, locked-in cost. This gives you
better budget certainty compared to the variable costs of an internal audit project.
Conclusion
In conclusion, conducting a comprehensive digital marketing audit covering your website, SEO,
content, and social media will reveal opportunities to optimize your current efforts. Implementing
recommendations from the audit requires putting proposals into action with a robust plan and
tracking progress.
Outsourcing the audit to an experienced agency can deliver value through expertise, objectivity, and
focus. Taking these steps will help ensure your digital marketing strategy is aligned with best
practices and positioned to achieve your business goals in the future. Completing a Digital Audit
periodically will keep you aware of changes needed to stay ahead of industry shifts and maximize the
returns from your digital investments.
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