1. Consumers and social articles talking about Health & Hygiene topics during Tet period 2. The difference in conversation between the Tet vs. Non Tet period 3. Key authors/ influencers leading the conversations

1. 1
1Consumers and social
articles talking about Health
& Hygiene topics during Tet
period
2The difference in
conversation between the Tet
vs. Non Tet period
3Key authors/ influencers
leading the conversations
Consumers social
conversations in Tet
and non Tet

2. 2
1. During Tet period, the most concerned article is Food& Beverage. While in Tet people often eat and drink more than in
other days, they need more carefully to balance themselves, avoiding healthy problems. Therefore, they are more
interested in articles relevant to which food they should eat or not; while markets do not open in these days, how they
should preserve their food in long days,….In addition, health care is also mentioned a lot, the article including that how to
keep body strength and healthy, take care baby, and lose weight. Furthermore, as a traditional annual work, house
cleaning not only keep home more hygienic and make family healthier but also is believed that throwing old stuffs away
will bring more lucks in new year.
2. Tet is the time which occurred the most mention from 10/31/2016 to 02/28/2017. Trends of conversations in Health &
Hygiene grow up to closely Tet period and down latter. Before and after Tet, the issues relevant to food hygiene and safety
are much more concerned. In fact, in these periods states prepared and reinforced inspection teams as well as resources in
medical services and also Food Hygiene and Safety. Besides, the government detected and punished many violations in
food hygiene. More importantly, before Tet period, house cleaning is highly regarded, but avoiding injuries caused by the
household overwork was a great interest of everyone.
3. Health and hygiene topics occurred mainly in news channels and covered few others such as Facebook, Twitter, Blog, and
Youtube which allow users make conversation with each other. As a result, there was few conversation in health and
hygiene topics and also few authors/influencers in the conversations. The most influencer was Lifebuoy Vietnam which had
150 comments in an advertisement on Youtube.
Overview

3. 3
1. CONSUMERS AND SOCIALARTICLES TALKING ABOUT HEALTH
& HYGIENE TOPICS DURING TET PERIOD
Food and Beverage
Health Care
House Cleaning
Diseases
Food Hygiene and Safety
Public Hygiene
Alcohol and Food Poisoning
Epidemic Diseasess
Medical Service
Medicine
Others
Exercise
GROUPED ARTICLES TALKING ABOUT
HEALTH & HYGIENE TOPICS DURING
TET(01/26/2017- 02/01/2017)
3018 raw
data rows
1178 rows
mention to
Hygiene &
Health in
Tet
Context filter Topic
segmentation
Others*
Unhealthy Food
Food Preservation
Healthy Food
Healthy Eating
TOP SUBTOPICS IN FOOD AND
BEVERAGE DURING TET
Others*
Health Care For The Elderly
Weight Losing
Health Care For Baby
Health Care In Tet
TOP SUBTOPICS IN HEALTH
CARE DURING TET
House
Cleaning
before Tet
TOP SUBTOPICS IN
HOUSE CLEANING
DURING TET
* Refereces in Appendix
Grouped
articles
divided
into
subtopics

4. 4
2. THE DIFFERENCES IN CONVERSATION BETWEEN THE TET VS.
NON TET PERIOD (10/31/2016 TO 02/01/2017)
2016-11-04
2016-11-09
2016-11-22
2016-11-29
2016-12-03
2016-12-08
2016-12-11
2016-12-14
2016-12-17
2016-12-20
2016-12-23
2016-12-27
2016-12-30
2017-01-02
2017-01-05
2017-01-08
2017-01-11
2017-01-14
2017-01-17
2017-01-20
2017-01-23
2017-01-26
2017-01-29
2017-02-01
2017-02-04
2017-02-07
2017-02-10
2017-02-13
2017-02-16
2017-02-22
2017-02-26
GROUPED ARTICLES TALKING ABOUT HEALTH & HYGIENE
TOPICS FROM 10/31/2016 TO 02/01/2017
Exercise Medicine Others
Poultry Diseasess Flower and Tree Medical Service
Public Hygiene Epidemic Diseasess Alcohol and Food Poisoning
Diseases House Cleaning Health Care
Food Hygiene and Safety Food and Beverage
Tet period
Takeaway
• Before Tet, Average created
grouped articles per day: 12. The
article tended to grow, especially
in closely Tet, mentions
increased sharply and got spike
in 01/25/2017. Furthermore, the
most mentioned topic: Food
Hygiene and Safety.
• During Tet, Average created the
article per day: 12.5. The article
tended to decrease. And, the
most mentioned grouped topic:
Food and Beverage.
• After Tet, the articles continued
reducing, average created the
article per day: 5.6. In addition,
the most mentioned topic: Food
Hygiene and Safety.

5. 5
2. THE DIFFERENCES IN CONVERSATION BETWEEN THE TET VS.
NON TET PERIOD
Health Care in Tet
Hotline of Department of Food
Hygiene and Safety
Unhealthy Food
Hygienic food
Healthy Eating
Punishment for violating Food
Hygiene and Safety
Medical services reinforced by
States
Healthy Food
House Cleaning
Food Hygiene and Safety
reinforced by States
TOP SUBTOPICS DURING NON TET PERIOD
Weight Losing
Alcohol Poisoning
Punishment for violating Food
Hygiene and Safety
Health care for baby
Medical services reinforced by
States
Public Hygiene
Healthy Food
Health Care in Tet
Healthy Eating
House Cleaning
TOP SUBTOPICS DURING TET PERIOD

6. 6
KEY AUTHORS/ INFLUENCERS LEADING THE
CONVERSATIONS FROM 10/31/2016 TO 02/01/2017
1. Lifebuoy Vietnam
Post
3. KEY AUTHORS/ INFLUENCERS LEADING THE CONVERSATIONS
PAGE TYPES OF THE
CONVERSATIONS IN
THE PERIOD
news twitter general
video facebook blog
instagram
0
1
2
3
0 20 40 60 80 100 120 140 160
7. Samsung Mobile Vietnam
2. Gia Hiền3. Sống Lành
Mạnh
5.Đức Huy
6.Lê Thị
Minh
8. Samsung
Vietnam
4.LG Electronics Vietnam
Comment

7. 7
Thanks for watching
Long Ngoc Nguyen
Ha Noi, Vietnam
Hotline: +84-0932619235 | Email: nguyenngoclong261@gmail.com | Linkedin:
linkedin.com/in/nguyenngoclong261