The American Dietetic Association is encouraging people to "Eat Right with Color" for National Nutrition Month in March 2011 to focus on healthy eating. The campaign promotes including a variety of colorful fruits and vegetables, whole grains, lean proteins and dairy each day. It aims to make healthy eating simple and applicable to everyday lives. National Nutrition Month has occurred each March since 1973 to draw attention to nutrition and provide science-based advice from registered dietitians. The association's website provides resources to help people follow the federal Dietary Guidelines and develop personalized healthy eating plans.