The Leap Nation plan to launch Janpang, a virtual chain restaurant serving Japanese Fried Chicken, in the USA 1. The research plan is to try to identify strong points of differentiation for Karaage Chicken to focus on and own at launch in the USA across several aspects: - Target consumer - Consumer behavior - Brand proposition - Price/Package/Place - Competition landscape 2. Online survey Proposal tries to give better understanding of consumer behavior towards Karaage in Los Angeles, US after completing Phrase 1- Understanding target consumer