Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at grassroots marketing, the resources required, along with the execution details, tips, and alternatives in running your campaign.
Introduction to Grassroots marketing Grassroots marketing, occasionally called guerilla marketing, is a low-cost marketing method which is based on the idea of using social organizations to market to the influential top members of any group, and then allowing word of mouth to take over to strengthen the brand. Use traditional advertising methods, such as radio commercials and billboards, but initially the target audience should always be trend-setters, and those who influence others.
Cost and timeframe Grassroots marketing is typically a low-cost form of advertising. Cost that you will need to bear is spending time promoting, hiring firms to handle the campaign, and cost anywhere from hundreds to tens of thousands of dollars. Grassroots marketing is a very slow form of advertising and given that word of mouth is the force behind it, several weeks or months should be given to determine its effectiveness.
Successful campaign execution You must determine your short and long-term strategies. Target audiences and influential people should be engaged. If you plan to use a video or other form of commercial for promotion, then it has to be produced and sent to the members of a mailing list, or uploaded to various sites where it can be viewed and passed along.
Practical tips Leak information, such as press releases, and company information online, in forums or message boards, before the 'real' announcement is made. This way, rumors get started and gossips builds up. You can consider running a contest and give away rewards. Customer testimonials are also a great way to allow clients to boast about your company.
Alternatives to consider Search marketing is the most popular form of internet marketing. Running this type of campaign in conjunction with a grassroots one, can be extremely powerful, and can result in greater profits.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to Grassroots marketing </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Successful campaign execution </li></ul><ul><li>Practical tips </li></ul><ul><li>Alternatives to consider </li></ul>Outline
<ul><li>Also called guerilla marketing </li></ul><ul><li>Use of social organizations to market to influential top members of many groups and word of mouth follows </li></ul><ul><li>Traditional methods of advertising are adopted </li></ul>Introduction to Grassroots marketing
<ul><li>Low cost form of advertising </li></ul><ul><li>Cost include creating advertisements and hiring a firm for promotion </li></ul><ul><li>Results may take several weeks or months </li></ul>Cost and timeframe
<ul><li>Determine short and long-term strategies </li></ul><ul><li>Engage influential people </li></ul><ul><li>Upload ads on various sites. </li></ul>Successful campaign execution
<ul><li>Leak information online before the actual campaign starts </li></ul><ul><li>Run contests </li></ul><ul><li>Encourage testimonials </li></ul>Practical tips
<ul><li>Run a search marketing campaign </li></ul>Alternatives to consider