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Grassroots Marketing


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Grassroots Marketing

  1. 2. <ul><li>NextBee Media </li></ul><ul><li>Software Platform For Word of Mouth Marketing </li></ul>© Next Bee LLC - Visit us at
  2. 3. <ul><li>Introduction to Grassroots marketing </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Successful campaign execution </li></ul><ul><li>Practical tips </li></ul><ul><li>Alternatives to consider </li></ul>Outline
  3. 4. <ul><li>Also called guerilla marketing </li></ul><ul><li>Use of social organizations to market to influential top members of many groups and word of mouth follows </li></ul><ul><li>Traditional methods of advertising are adopted </li></ul>Introduction to Grassroots marketing
  4. 5. <ul><li>Low cost form of advertising </li></ul><ul><li>Cost include creating advertisements and hiring a firm for promotion </li></ul><ul><li>Results may take several weeks or months </li></ul>Cost and timeframe
  5. 6. <ul><li>Determine short and long-term strategies </li></ul><ul><li>Engage influential people </li></ul><ul><li>Upload ads on various sites. </li></ul>Successful campaign execution
  6. 7. <ul><li>Leak information online before the actual campaign starts </li></ul><ul><li>Run contests </li></ul><ul><li>Encourage testimonials </li></ul>Practical tips
  7. 8. <ul><li>Run a search marketing campaign </li></ul>Alternatives to consider
  8. 9. <ul><li>In a snap, host </li></ul><ul><li>Referral Widgets </li></ul><ul><li>Reward Programs </li></ul><ul><li>Product Reviews </li></ul><ul><li>Contests </li></ul><ul><li>and much more… </li></ul>NextBee Media © Next Bee LLC - Visit us at
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