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UNDERSTANDING
DESIGNTHINKING
-NAVYAAGARWAL
DESIGNTHINKING–PADMAN’SPOV
WHATISDESIGNTHINKING?
•
•
•
EssentialaHumanCentricApproach
Ithasanintentiontomakesmallestevenof
chipsthatsolveshumanproblems.
Itmakesyoutothinkoutoftheboxfor
thesolutions.
UNDERSTANDINGPSYCHOLOGYOFPADMAN
Problem Solution
Problem Solution
Conclusions:
•
•
•
•
•
Solutionoriented
Experimental
Empathetic
PossessesDesignthinking
Creativeandlateralthinking
FRAMEWORKOFDESIGNTHINKING:
Explor
e
Ideate
Create
Evolv
e
IdeaFormation
PrototypeofProduct/ServiceCreation
Identifyingtheproblemandsolutions
ContinuouslyInnovating
andchanging.
DESIGNTHINKINGUSEDBYPADMAN
Explore Ideate
Prototype
{Create}
WASALLTHISSUCCESSFUL?
•
•
•
•
Wasafailure
Padmadewithnormalcottonand
clothwasnotsustainable
Disheartened
Forcedtoleavehisfamilyandvillage
BUT
•
•
•
Prototypeisreplicatedinrealtime.
Tomakeitbetter,fortheadvantageofpeople.
Andtomakeitsustaininthemarket
STARTEDAGAIN
1.Explore
•
•
•
•
Firstunderstandthedifferencebetweenmarketandselfmadepad.
Triedtocollectknowledgefromwhereverhecould.
SecondunderstandabouttheprocessofmakingPads.
Interpretalltheunderstandingandlearnings.
2.IDEATE
Pulverization
Compression
Interfusion
Sterilization
3.CREATE
4.EVOLVE
Tomakeitmoreflat
Tomakeitsoftfromthesides
MARKETEVALUATION
THANKYOU

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