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Embracing Startup Life and learning to think The Startup Way

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Delivered on 21st May 2014 at DevSum14 (http://www.devsum.se), Stockholm Sweden.

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Embracing Startup Life and learning to think The Startup Way

  1. 1. Embracing “Startup Life” and learning to think “The Startup Way” @Ben_Hall Ben@BenHall.me.uk Blog.BenHall.me.uk Ocelot Uproar
  2. 2. Build It! Think It! Ship It! Sell It!
  3. 3. Love Startups 2 Wins. 2 Loses. 1 Draw. Ocelot Uproar - TBD
  4. 4. LANAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA ... He remembers me!!!!!
  5. 5. A startup is a company that is confused about 1) What it’s product is 2) Who it’s customers are 3) How it makes money
  6. 6. Startup life?
  7. 7. Different to the Enterprise?
  8. 8. Value Creation at 80 / 20
  9. 9. Rollercoaster
  10. 10. Developers are in the best position to do this as we think about problems differently Or at least the good ones do
  11. 11. Think it!
  12. 12. Solve a real pain
  13. 13. Solve Your Own Problem
  14. 14. Vision
  15. 15. Disney – To make people happy Ikea – To create a better every day life for the many people Wal-Mart – Become a $125 billion company by the year 2000 Honda – in 1970: We will destroy Yamaha. Nike – in 1960s: Crush Adidas. Stanford University – To become the Harvard of the West
  16. 16. Telsa - To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible SpaceX - To accelerate development of rocket technology, all for the goal of establishing a self-sustaining, permanent base on Mars
  17. 17. People don't buy what you do; they buy why you do it.
  18. 18. Ideas to avoid / be aware of? • Market places / two sided markets – They do lead to digital transaction businesses == most likely to hit $1b – Winning once is hard. Here you need to win twice. • Viral – Generally all about luck • Photo Sharing etc – Yawn!!! Be original.
  19. 19. Just start Easier to go from shit to great than from nothing
  20. 20. Talk to everyone! Listen to a few
  21. 21. Ask yourself tough questions
  22. 22. DON’T SAY YOU’RE DISRUPTION OR INNOVATING LAME!!! Only others can say that http://insideintercom.io/what-everyone- needs-to-know-about-disruption/
  23. 23. Product Market Fit
  24. 24. Got an idea? Get someone to pay for it
  25. 25. Build it!
  26. 26. “An MVP is an experiment that tests a critical, falsifiable hypothesis of your business” “MVPs are just a tool to conduct fast, measurable customer learnings” Devin Hunt - http://dex.io/hailpixel/mvps-in-practice/
  27. 27. Landing Page / Pitch Test
  28. 28. Fake it until you make it
  29. 29. Product Hunt Naughty… smart… but naughty
  30. 30. Product Solution Fit
  31. 31. Anything can be an MVP Even if it only lasts 33 seconds
  32. 32. User journey is the most important aspect to figure out
  33. 33. New found love for Prototyping
  34. 34. 30 Day Launch Medium – 31 Days Google Wave – 300 Days
  35. 35. Design is key http://firstround.com/article/Simple-Design-is-What-You-Need-Not-What-You-Want-1
  36. 36. Typography
  37. 37. Colour Theory
  38. 38. Be Careful Of Stock Photography
  39. 39. Don’t turn into a developer/designer!
  40. 40. Screw Perfection! • Done is better than prefect
  41. 41. WHO CARES ABOUT CLEAN CODE IF THERE ARE NO SALES!
  42. 42. Build on the shoulders of giants
  43. 43. This Guy!
  44. 44. Ship it!
  45. 45. If you release something and no- one is around to use it, did the release happen?
  46. 46. Find the people who believe in what you believe
  47. 47. Content Marketing
  48. 48. Paypal => eBay
  49. 49. AirBnB => Craigslist
  50. 50. Twitter Mentions / Search / Auto Follow
  51. 51. Empty Community Problem - Daatch Solve the empty community problem
  52. 52. Habit Forming Product Keep them coming back
  53. 53. Friend of Friend Get them to bring more people
  54. 54. Teams Don’t let them leave
  55. 55. Dropbox Wins t’Internet
  56. 56. Sell it!
  57. 57. If it offers value, people will pay
  58. 58. Charge from day zero
  59. 59. Price for the customer you want $9 $99 $999
  60. 60. Stay away from Free Trails http://derickbailey.com/2014/05/14/saas-builders-beware-the-free-trial/
  61. 61. Stay away from Unlimited Price based on value. It’s a balance, you’ll find it https://baremetrics.io/blog/never-offer-unlimited
  62. 62. Love the enterprise https://baremetrics.io/blog/idea-to-5000-in-5-months
  63. 63. Zombies are more likely
  64. 64. Lifestyle is fine!
  65. 65. Elon Musk - 2008 SpaceX Falcon 1 launches was 0 for 3. Telsa was hemorrhaging money Getting divorced “man, I never thought I was someone who could ever be capable of a nervous breakdown” ~Iron Man Elon Musk http://spacenews.com/article/civil-space/40066why-elon-musk-says-2008-was-his-worst-year-ever
  66. 66. Elon Musk - 2008 Sept. 28, 2008 - Falcon 1 – Successful launch on fourth attempt Dec. 23, 2008 - SpaceX awarded $1.6billion NASA contract Dec. 25, 2008 – Telsa investors pour more money in
  67. 67. Summary
  68. 68. Thank you @Ben_Hall Ben@BenHall.me.uk Blog.BenHall.me.uk Your Thoughts… MissingUnicorns.com DevSignerApp.com

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