You can give the best presentation in the world... but if you don’tidentify the outcome you seek, you could miss a huge opportunity! Recently, Rodrigo Arboleda from OLPC gave a moving speech at TEDx Miami, but afterwards there was no audience call to action – no information about how to get involved, how to help, or what the audience could DO to help change the world.
here... to go in HO hasW To end up dow n here ?
Mindmapsallow the brain to work non-linearly, which is great for the first stages of planning
getting exposure for corporate brands usinggifts, gimmicks, and giveaways
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5. Establish the WHY behind your talk... make itIMPORTANT
1. Objectives Setting (10 minutes) opening with WHY A.Why are you here? B.What do you hope to have by the end of the day? is the best way C.Where are you stuck? to go - then get D.What have you tried? into WHAT, and2. Strategy (1 hour) A.Business Model finally HOW B.Sales Funnel i. Chez Badeaux as an example ii. Come up with each of their sales funnels3. Identify Proﬁtable Target (& How To Reach Them) (30 minutes) A.Where to ﬁnd them? B.Idenitfy organizations C.Where do they congregate? D.How can you get in there? E.Whatʼs their PAIN? What can you teach them? ...and so on.
Easy Breezy Basic Structure1.WHY • Position why itʼs important • What do they stand to LOSE vs. what they can GAIN2.WHAT • What youʼre offering / teaching, the overview - introduce any “mental shifts” here (i.e., “youʼll have to change the way you think about talent”) • Position with respect to VALUE and OUTCOMES not process3.HOW • Teach what youʼre going to teach4.RECAP • Highlights (VERY QUICKLY)
“...If you focus on logic, numbers, reasons and rationale when you sell, you’re putting half your client’s brain to sleep... [the half that makes decisions]”StorySelling for Financial Advisors: How Top Producers Sell(Scott West & Mitch Anthony)
“Communication is the transfer of emotion.” – Seth Godin
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