A look ahead to 2023: Impasse or opportunity for a new path
Tech talk digital trading the new way of digital compete analytics_minervas_merchant
1. DIGITAL TRADING
The new wave of digital compete and maximizing your efforts
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Anees Merchant
Senior Vice President
Minerva by Blueocean Market Intelligence
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TWO TYPES OF ECONOMY
Where the main output of the
industry is predominantly
provided in physical form
Physical
Where the main output of the
industry can be easily
provided in digital form
Digital
By Michael Mandel & Bret Swanson
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By Michael Mandel & Bret Swanson
TWO TYPES OF ECONOMY
PHYSICAL
US
GDP
DIGITAL
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ORGANIZATION
DILEMMA
1
vs
Friend
Foe
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vs
Margin
Inventory
ORGANIZATION
DILEMMA
2
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vs
Intelligence
Actions
ORGANIZATION
DILEMMA
3
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vs
Short Term Gains
Long Term
Gains
ORGANIZATION
DILEMMA
4
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Disparate data, team goals and
technology limitations
ORGANIZATION
DILEMMA
5
10. Taking a cue from an
age old industry to
manage digital
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11. Introducing Digital Trading
to manage your
competition
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12. Why organizations should
invest in them?
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5Ps
Enterprise
grade platform
AI enabled
solution
WHAT YOU GET?
Editor's Notes
Mandel and Swanson split the US economy into two big chunks, which they call the "digital economy" and the "physical economy."
In the digital economy, which accounts for about 30% of US GDP, they argue that investment in information technology and productivity growth are doing fairly well. But in the physical economy, investment in information technology and productivity growth have been low. Thus, they argue that there is potential for rapid productivity growth in more than two-thirds of the US economy.
Too many choices
No brand loyalty
Easy switch
Short cycles for fads
Non Coherent Approach
Distance between department goal and organization goal
Fragmented View
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