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Challenges, Innovations, and What's Next
Steve Teller
VP of Digital Strategy
David Helms
CTO
+
Business Transformation
1,415
Sites live, worldwide
Pickup Optimization
In-store, curbside,
pickup windows
Delivery Service Provider
Optimization
Dispatch & Marketplace
About Five Guys
1,865 locations in 28 countries
Family owned and operated
franchise restaurant group
High-quality burgers, fries, and
milkshakes
Fun Fact: there’s over 250,000
ways to order a Five Guys Burger!
RETAIL & GROCERY HOSPITALITY
RESTAURANT
About Flybuy
Location Platform to optimize pickup, delivery, and loyalty experiences
Global Scalability
53 Countries
Over 1 Billion Events Annually
Over 350 Million Unique Orders Annually
En Route
Arrived
Nearby Waiting
Challenge:
Solution:
“Wait to drop fries, until
you see the whites of their
eyes!”
Flybuy provides pre-arrival alerts
when a customer is on their way
Challenge:
Solution:
Forgotten items, food waste,
and maximizing food
freshness
Flybuy’s dashboard provides visibility of
all incoming pickup orders and tags
frequently-forgotten items and items
that require specific make times
Challenge:
Solution:
Long delivery driver wait
times, decreasing food
freshness
Flybuy improved visibility into
the delivery driver journey,
enabling them to have a faster
and more efficient handoff
35%
Decrease in
missing items
20%
Decrease in
driver wait
time
25%
Decrease in
wrong orders
Leveraging Machine Learning & AI
Flybuy can detect when a customer has arrived at the
wrong location when picking up their order. The customer
is notified and redirected to the correct location.
Oops! We noticed you’re at the
wrong location.
Your order is ready at 423 Main Street.
Wrong Location Correction
Your order is ready at the pickup counter.
Welcome to Five Guys!
Over
1,000
Five Guys customers
go to wrong store
monthly
Navigational ETA only incorporates naive routing, traffic
congestion and travel distances.
Navigational ETA
ETAi
ETAi - Machine Learning Enabled ETA
In contrast, ETAi is Contextual ETA that uses
machine learning to factor in:
Store order volume
Customer pickup preference
Customer parking congestion
Local traffic patterns
…and much more!
Capacity Management
Estimate order throughput and deliver more accurate promise times based
on restaurant and customer inputs.
Prioritize orders based on customer location
Optimize kitchen operations based on order volume and
kitchen capacity
Communicate exact order readiness and timing to customer
Taylor is 90
seconds away.
Fire Order #123
Taylor is
arriving now
Here’s
your order!
Enjoy!
Why are more ordering
channels important to your
business?
How do you achieve the same
white-glove guest experience for
takeout/delivery customers as you
do for your dine-in customers?
What are the challenges in preparing
delivery orders with the same
efficiency as takeout orders?
Five Guys and Flybuy - Challenges, innovations, and what's next

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Five Guys and Flybuy - Challenges, innovations, and what's next

  • 1.
  • 2.
  • 3. Challenges, Innovations, and What's Next Steve Teller VP of Digital Strategy David Helms CTO
  • 4. + Business Transformation 1,415 Sites live, worldwide Pickup Optimization In-store, curbside, pickup windows Delivery Service Provider Optimization Dispatch & Marketplace
  • 5. About Five Guys 1,865 locations in 28 countries Family owned and operated franchise restaurant group High-quality burgers, fries, and milkshakes Fun Fact: there’s over 250,000 ways to order a Five Guys Burger!
  • 6. RETAIL & GROCERY HOSPITALITY RESTAURANT About Flybuy Location Platform to optimize pickup, delivery, and loyalty experiences Global Scalability 53 Countries Over 1 Billion Events Annually Over 350 Million Unique Orders Annually
  • 7. En Route Arrived Nearby Waiting Challenge: Solution: “Wait to drop fries, until you see the whites of their eyes!” Flybuy provides pre-arrival alerts when a customer is on their way
  • 8. Challenge: Solution: Forgotten items, food waste, and maximizing food freshness Flybuy’s dashboard provides visibility of all incoming pickup orders and tags frequently-forgotten items and items that require specific make times
  • 9. Challenge: Solution: Long delivery driver wait times, decreasing food freshness Flybuy improved visibility into the delivery driver journey, enabling them to have a faster and more efficient handoff 35% Decrease in missing items 20% Decrease in driver wait time 25% Decrease in wrong orders
  • 10.
  • 12. Flybuy can detect when a customer has arrived at the wrong location when picking up their order. The customer is notified and redirected to the correct location. Oops! We noticed you’re at the wrong location. Your order is ready at 423 Main Street. Wrong Location Correction Your order is ready at the pickup counter. Welcome to Five Guys! Over 1,000 Five Guys customers go to wrong store monthly
  • 13. Navigational ETA only incorporates naive routing, traffic congestion and travel distances. Navigational ETA ETAi ETAi - Machine Learning Enabled ETA In contrast, ETAi is Contextual ETA that uses machine learning to factor in: Store order volume Customer pickup preference Customer parking congestion Local traffic patterns …and much more!
  • 14. Capacity Management Estimate order throughput and deliver more accurate promise times based on restaurant and customer inputs. Prioritize orders based on customer location Optimize kitchen operations based on order volume and kitchen capacity Communicate exact order readiness and timing to customer Taylor is 90 seconds away. Fire Order #123 Taylor is arriving now Here’s your order! Enjoy!
  • 15.
  • 16. Why are more ordering channels important to your business?
  • 17. How do you achieve the same white-glove guest experience for takeout/delivery customers as you do for your dine-in customers?
  • 18. What are the challenges in preparing delivery orders with the same efficiency as takeout orders?