Post-2020 life has changed the world in many ways — not the least of which is accelerating our reliance on digital commerce. Furthermore, there's the growth of social commerce, evolution of omnichannel commerce, in-store transformation, and online/offline hybridization, all of which are becoming e-Commerce trends that will inevitably shape the 2022 innovation landscape. But it would be impossible to have this conversation without acknowledging that, with each passing quarter, more and more members of Gen Z are entering the workforce and exuding an increasing economic force. So, how can we take on this next, purpose-driven generation of consumers? Join Jenn VandeZande, Beth Scott, Nikki Grigsby, and Levana Wang for this insightful and topical conversation on the modernization of e-Commerce tech. This webinar will include: • What the next generation of e-Commerce customers are looking for • How e-Commerce organizations can anticipate these needs on a micro and macro level • What it means to integrate passion, ethics (transparency and accountability), and DEI&I accessibility

1. Private and Confidential
The Next Generation of e-
Commerce Webinar
May 26, 2022
12:30pm EST
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2. Welcome
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3. TM
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Our Sponsors
Pivotree provides products and
solutions to design, build and
manage complex commerce
ecosystems for market-leading
brands. We empower frictionless
commerce experiences for their
customers across the entire
buyer journey, from finding their
item, to buying it, to getting it,
while building trust into the
experience.
SAP is one of the world’s
leading producers of software for
the management of business
processes, developing solutions
that facilitate effective data
processing and information flow
across organizations.
As the industry’s first Active
Content Engine, Syndigo
provides continuous optimization
that helps clients win at every
shelf; control all content and
data flows at every point; and
leverage the largest global two-
sided network in order to
harness today’s exponential
data growth.

4. Housekeeping
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TO USE YOUR COMPUTER'S AUDIO:
When the webinar begins, you will be connected to audio using your
computer's microphone and speakers (VoIP). A headset is recommended.
TO USE YOUR TELEPHONE:
You must select "Use Telephone" after joining and call in using the numbers below.
United States: +1 (415) 655-0052
Access Code: 948-402-085
Audio PIN: Shown after joining the webinar
Click on the Questions panel to
interact with the presenters

5. Speaker Introductions
Jenn VandeZande
Head of Digital
Engagement Strategy at
SAP Customer Experience
Nikki Grigsby
PHR, Chief Operations
Officer at Syndigo
Levana Wang
Content Creator,
Gen Z Expert
Beth Scott
VP of Business Operations,
Supply Chain at Pivotree
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6. Question 1
What is the next generation
of users, and what are they
looking for from e-commerce?
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7. Question 2
How can e-Commerce
organizations anticipate
these needs and how is
tech adapting?
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8. Question 3
What can e-Commerce organizations do to actively integrate passion, ethics,
sustainability, DEI and accessibility into their practices?
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9. Question 4
What practices and approaches
can e-Commerce organizations
expect to abandon or adopt
with the upcoming landscape in
2022?
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10. Q&A
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