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Can resale increase foot traffic in stores?

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Jan. 17, 2023
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Can resale increase foot traffic in stores?

Jan. 17, 2023
• 1 like • 101 views
Retail

Presentation from NRF 2023: Retail's Big Show

Lee Peterson, WD Partners
Seana Strawn, IKEA US

Resale is ecologically beneficial, applies to many types of merchandise and is on-trend, but we are finding that the resale of goods online isn't as profitable as in store--think photo shoot, double ship and repackaging of items. So if done right at store level, can resale be more profitable, increase foot traffic with unique offerings, and boost customer loyalty? Learn from IKEA about their in-store resale experience, hear exclusive research from WD Partners and see visual renderings that show how areas of resale can be executed in several types of merchandise categories.

Presentation from NRF 2023: Retail's Big Show

Lee Peterson, WD Partners
Seana Strawn, IKEA US

Resale is ecologically beneficial, applies to many types of merchandise and is on-trend, but we are finding that the resale of goods online isn't as profitable as in store--think photo shoot, double ship and repackaging of items. So if done right at store level, can resale be more profitable, increase foot traffic with unique offerings, and boost customer loyalty? Learn from IKEA about their in-store resale experience, hear exclusive research from WD Partners and see visual renderings that show how areas of resale can be executed in several types of merchandise categories.

Retail
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Can resale increase foot traffic in stores?

  1. 1. Can resale increase foot traffic in stores? LEE PETERSON Executive Vice President, Thought Leadership and Marketing WD Partners SEANA STRAWN Head of Retail Design and Home Furnishing Identity IKEA US
  2. 2. People & Planet Positive
  3. 3. 521 583 390 273 283 637 1135 0 200 400 600 800 1000 1200 JUN JUL AUG SEP OCT NOV DEC
  4. 4. By 2030, our ambition is to become climate positive and regenerate resources while growing the IKEA business
  5. 5. New product 4 circular design mandatories Final mile All electric vehicles by 2025 Global transport Halve the absolute net greenhouse gas emissions from the total IKEA value chain by 2030
  6. 6. Buyback and Resell New product 4 circular design mandatories Final mile All electric vehicles by 2025 Global transport Halve the absolute net greenhouse gas emissions from the total IKEA value chain by 2030
  7. 7. As-Is
  8. 8. “Most things still remain to be done. Glorious future!” Ingvar Kamprad
  9. 9. Thank you! Download the presentation: https://www.wdpartners.com/resale

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