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Tech talk custom journeys with connected commerce salesforce_johnson

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  1. 1. Connected Commerce A Salesforce Marketing Cloud & Commerce Cloud Solution built by PFS
  2. 2. ®2017 PFSweb, Inc. As a global commerce service provider, PFS merges customizable solutions, including integrated technologies, professional services, and a worldwide network of systems & logistics infrastructure to develop online shopping solutions for all channels. Who We Are PFS combines consulting, technology, operations, and digital agency capabilities to deliver uniquely branded shopping experiences to create Commerce Without Compromise.
  3. 3. ®2017 PFSweb, Inc. Connected Commerce A FullForce Solution Built by PFS ®2017 PFSweb, Inc.
  4. 4. ®2017 PFSweb, Inc. Since 2008, we’ve evolved and perfected our Connected Commerce offering, the combination of Salesforce Marketing Cloud and Salesforce Commerce Cloud, and have launched 40+ brands on the solution. With our deep expertise on both platforms, we are able to rapidly and effectively integrate the technologies for clients to create tailored, triggered, and relevant messaging to the customer. Connected Commerce
  5. 5. ®2017 PFSweb, Inc. Benefits retailers and brands on a global scale looking to enhance their commerce solutions Analytics, OMS, and CRM integrations maximize the capabilities of our Salesforce-based solution Facilitates real-time triggers and automations that magnify the advantages of both platforms Captures actionable data needed to develop personalized customer experiences Connected Commerce Solution
  6. 6. ®2017 PFSweb, Inc. Solution Benefits • Shortened implementation timelines • Tailored customer journeys • No need for custom API call development • Marketing email opt-ins • Transactional and triggered email • Abandoned cart functionality • Product catalog feed Marketing Cloud + Commerce Cloud
  7. 7. ®2017 PFSweb, Inc. Data Flow
  8. 8. ®2017 PFSweb, Inc. History and expertise on both Salesforce Marketing & Commerce Clouds Experience creating engaging brand touchpoints across the entire customer journey Develop and manage innovative solutions that help brands maximize their technology investment PFS Value Proposition
  9. 9. ®2017 PFSweb, Inc. Vision Results Increase in Click-through rate11% Design a scalable commerce solution to support growth and the ability to send highly customized emails customer data. PFS drove the innovation of Marketing Cloud and Commerce Cloud and implemented an optimized abandon cart with “persistent cart functionality”, leveraging the Connected Commerce integrations. Increase in Revenue per email send600% Higher open rate against the benchmark133%