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Tech Talk: How the most innovative ecommerce companies scale their business with data nexla_euston

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Tech Talk: How the most innovative ecommerce companies scale their business with data nexla_euston

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Tech Talk: How the most innovative ecommerce companies scale their business with data nexla_euston

  1. 1. Lessons from Digital Natives: How the Most Innovative Companies Scale their Business with Data Jarah Euston Co-Founder & VP Business Nexla @jarahk @NexlaInc
  2. 2. Data is growing
  3. 3. Data movement between companies is growing
  4. 4. Companies want to focus on creating value from Data
  5. 5. ANALY- DATA INTEGRA- BUILDING DATA PIPELINES ETL JOBSTROUBLE- SHOOTING OTHER DATA CLEANUP AND/ OR PREP DATA MODELING 22% 13% 14% 11% 9% 19% 17% 16% 47% of data professional’s time spent on DataOps Source: The Definitive Data Operations Report, May 2017, n = 311 But instead spend half of their time trying to get the data ANALY- DATA INTEGRA- BUILDING DATA PIPELINES ETL JOBSTROUBLE- SHOOTING OTHER DATA CLEANUP AND/ OR PREP DATA MODELING 22% 13% 14% 11% 9% 19% 17% 16%
  6. 6. Source: The Definitive Data Operations Report, May 2017, n = 311 I NT R O D U C I N G DATA O P E R AT I O N S “Data Operations” is the function that delivers data to the person, system, or application that can turn data into business value
  7. 7. Monitor & Manage Dependable data flow from hundreds of sources. Data dictionary management. Alerts. Ease of Use Built for the tech- aware business user, intuitive UI allows for democratized, easy set-up Connect & Move Move data where it needs to be. Inter- company, multi- cloud and hybrid cloud Transform Serverless compute to format data from partners in your preferred manner Security Rights management, compliance, auditability, access management T H E F I V E P I L L A R S O F DATA O P E R AT I O N S
  8. 8. Lessons from Digital Natives
  9. 9. T H R E E R U L E S F O R S T R E A M L I N I N G DATA O P S Arm Yourself Reduce your dependency on engineering to get the data you need Set it and Forget it Outsource the monitoring—it’s not important… until something breaks! Address the Root Cause Make integration easy, for you and your partners1 2 3
  10. 10. P O W E R I N G C O M M U N IT Y AT P O S H M A R K • Poshmark is the largest social commerce marketplace for fashion • “Poshers” are a very passionate and active community • To best serve the community, the exec team wanted access to the latest customer support metrics any time • The support team needed easy access to historical data for staffing purposes • The analytics team needed access to data to perform advanced analyses
  11. 11. A D D R E S S T H E R O OT C A U S E • Data available from the desk.com dashboard was insufficient and required manual processing • Poshmark needed to get data from the desk.com API to more easily analyze customer support data • They wanted the data available in Looker, their trusted BI tool 1
  12. 12. A R M YO U R S E L F • Poshmark used Nexla to integrate the desk.com API in days, not weeks, without engineering effort • Data is now flowing into their Redshift database • Poshmark uses Looker as their BI tool of record. With data in Redshift, they can how use Looker to build dashboards and perform analyses 2
  13. 13. S E T IT A N D F O R G E T IT • Poshmark doesn’t have to worry about API changes or outages—Nexla monitors it for them • Alerts make it easy to know when data has changed, or something looks off • Data lineage makes troubleshooting easy 3
  14. 14. Monitor Connect Transform & Secure • One view of all data sources • Track volume, partner usage • Receive alerts to any schema or data changes— we tell you if something is wrong • Don’t write custom APIs— connect directly to your data stores • Solves problem of different data platforms • Your partners choose how they want to receive data • Transform data in real-time: hash, anonymize, tokenize • Dozens of built-in transforms such for currency, IP, Time, User Agent, Geo, Numerical and String data • Write your own custom transforms R E A DY TO S E T IT A N D F O R G E T IT ?
  15. 15. nexla.com @NexlaInc Thank You!

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