Presentation at NRF Nexus 2023 July 12, 2023 Pascal Finette Co-Founder be radical

1. Logo inspired by Susan Kare

2. Logo inspired by Susan Kare
Uncertainty.

3. Video: Cawelry

4. World Uncertainty Index
10,000
20,000
30,000
40,000
50,000
60,000
1990 2023
Source: FRED

5. You don’t have the answers anymore.

6. You don’t have the answers anymore.
…and it gets worse.

7. Best shoes to run a marathon in?

8. Best shoes to run a marathon in?

9. Email
Banners
Referral
Social
Direct
Search
Top 5% Shopify Stores – Traffic Sources

10. Email
Banners
Referral
Social
Direct
Top 5% Shopify Stores – Traffic Sources

11. […] you’ll never go to a search site
again. You’ll never go to a productivity
tool again. You’ll never go to Amazon
again. Everything will be mediated
through your agent.

12. Collapsing Costs
Infographic: be radical Group LLC Inspired by SK Ventures

13. Collapsing Costs
Infographic: be radical Group LLC Inspired by SK Ventures

14. The cost of COMPUTATION has collapsed.
The cost of DATA STORAGE has collapsed.
The cost of NETWORKING has collapsed.
The cost of PROGRAMMING will collapse.

15. What happens when we automate
the software engineers?

16. Where are the n’s located in Mayonnaise?

18. Success consists of
going from failure to failure
without loss of enthusiasm.
~ Winston Churchill
Photo:
Library
of
Congress
on
Wikipedia

19. Fail Fast
Fail Often
Fail Forward

20. BULLS***

21. We are doing “failing” wrong.

22. First
Attempt
In
Learning

23. Study: Dashun Wang, Northwestern University / Photo: John Fornander on Unsplash
Quantifying the dynamics of failure
across science, startups and security
Study based on analyzing 776,721 grant applications, 58,111 startups,
and 170,350 terrorist attacks

24. Study: Dashun Wang, Northwestern University / Photo: John Fornander on Unsplash

25. Photo: Mike Szczepanski on Unsplash

27. Formulate Hypothesis
Prototype & Test

29. Tackle the
fi
rst.
Photo: Ilyuza Mingazova on Unsplash

30. Formulate Hypothesis
Prototype & Test

31. The Art of Prototyping
The Science of Testing
The Relevance of Questions
Prototype & Test

32. Graphic: Mozilla

33. GIF: Microsoft

34. Photo: Public Domain

35. Photo: Google Streetview
0.3
30

36. Photo: Public Domain

37. Photo: Public Domain

38. Photo: Public Domain

40. The Art of Prototyping
The Science of Testing
The Relevance of Questions
Prototype & Test

41. Elaborate usability tests are a waste of resources.
The best results come from testing no more than
5 users and running as many small tests as
you can afford.
~ Jakob Nielsen
Source: Nielsen and Nielsen

42. 0%
25%
50%
75%
100%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Source: Nielsen and Nielsen
85%

43. The Art of Prototyping
The Science of Testing
The Relevance of Questions
Prototype & Test

45. Photo: Public Domain

46. Photo: Patrick Schneider on Unsplash
Doing things at high speed, that’s the
best defense against the future.
If you are leaning away from the future,
the future is going to win every time.

50. Slides: 230712